Month: April 2021

9 Strategies to use if your Domain Name isn’t Available

Posted on by Safal

How often you come with a great business idea, and a perfect domain name to match it only to find it is taken or hoarded by an entity with a large price tag. Well, this is one of the most common struggles of a startup and can directly affect its progress.  Sometimes the solution might be around the corner but more often than not getting your ideal domain is simply not practical in this day and age.

So why isn’t your domain available? Well, there is a possibility that a website already exists under that or it has been reserved. Domain trade is a large market with billions of value. Almost 500 million different kinds of domains are registered up to the first quarter of 2021. Mass Domain hoarding and cybersquatting are both the prime enemies of the availability of your domain.

domain name

A good domain name that incorporates your business and brand will serve you big time. From creating effective marketing strategies to the technical SEO segments, domain names play a major role. Therefore, the significance of a good domain name and extension is paramount. Well, if you are now looking for some solutions or alternatives to this common problem here are 9 strategies to use if your domain name is not available.

1. Slightly Change your aimed Domain (Adding verbs or other modifications)

This is the first solution to anyone avoiding buying domain names. With the addition of verbs like ‘get’, try, or similar you can even clarify your business. Also, a verb combined domain is easier to be added with advertisements than straight-up brand names. For example, if you have a restaurant named Vouge, one can utilize TryVouge.com

2.  Try to buy the domain if it is your top priority

This is straightforward. A good domain is a property that will cost you quite a fortune. If you are really unhinged on getting the domain, buy it. The cost will be different and you might have to pay a certain amount to the agents too. However, the good news for you is that some new, expired, and inactive domains can come to a lot cheaper and you can get lucky with your purchase.

3.  Expand your brand feature to the Domain

Once again, your domain name, if short, will be better. However, the ability to be familiar or easy to remember is also important. In your domain name, you can upgrade the looks with a term enhancing your brand awareness. For example, xyz.com turning to xyzmotors.com for an automobile company. Another example will be Mountain.com to TrekMountain.com or so on.

4. Try attaining the country code TLD

For those whose business is focused mostly in certain regions or nations getting country code TLDs can be a lifesaver. Top-Level domains (TLD) are globally wanted and getting them might prove to be impossible for a small company. With country code, you can get your domain name with a tail added to make it specific. On the surface, it might make the domain long. But, several studies show that adding country code TLDs will help to lead local visitors to your site filtered for you. It is a win-win situation for you. 

5. Use other alternative TLDs to your domain name

Now, it is no surprise that .com is the most used TLDs to date. It is catchy and easily remembered and more often it completes the domain Name. But, your domain name can have other TLDs too when .com is not available. The TLDs like .Net, .int, .org, and .co are also popularly used. There is a certain level of trust and clarity issues with the non .com domains but you have to overcome it with proper service and marketing.

6. Use a hyphen to separate the domain segments

This method is commonly seen when two companies aim for the same domain name. A hyphen will not be remembered by most people but it is the next best thing. Search Engine result page ads put the ratio of a direct domain to keyword search ratio at 2:8 so you won’t have much SEO disadvantage. It is important to have a captivating website for overcoming this disadvantage.

7. Brainstorm a new brand name if that is an option

Brainstorming new domain ideas might be anything from highlighting different parts of your company names to experimenting with the abbreviations. These aren’t simple and sometimes will take a lot to make the domain sound normal. However, if you are willing to put some effort into it brainstorm new domain names for your company. One example here is the popular term Football Club replaced by FC. It will increase the chance of domain name availability while reducing its length.

8. Use interesting Domain Hacks

One of the key things about domain names is that they can be understandable to humans through modifications. One easy hack is using multiple ‘.’ to complete your domain. For example, if Campbell is not available use camp.bell. Visitors will pronounce both as similar and one can use bookmarks effectively to make the site stick around the user rather than the original domain name. 

9. Wait and utilize Domain Monitoring tools (Last resort)

Domain name expires after a certain time. It might be discontinued by the owners or sometimes changed to a new one. Domain Monitoring Tools helps you by notifying your targeted Domain names when their status is changed. This is more of a secondary solution that you can use in parallel with all the above methods.

Here are some important properties of a good Domain for your website: –

* It must be short and understandable.

* The business brand must be represented by the domain.

* If available always go with the .com extension.

* Spell the domain as it is generally used by the targeted customers. Avoid complicated terms.

* Hyphens and Numbers use must be kept at a minimum.

* Try matching your domain name with the site niche.

Getting expert help in selecting your business domain is also your option here. Similarly, research of the keywords and the prominence of your domain is significant for aspiring businesses. With these tips, you can head forward towards your goal without having to miss out on your preferred domain names.

8 Powerful reasons why Blogging is Critical for your Brand

Posted on by Safal

Blogging is still a very important way of being up to date with the changing market and giving your customer what they want. It doesn’t matter what type of company you run, you still got to have a blog in 2021. Building an active community is a major contributor to the growth and stability of your brand. Blogs can help to awaken your stagnant digital profile. From simply attracting new clients to benefitting your business website technically during SEO there are several reasons to invest in blogging for a company.

Despite some lost interest of many companies following other marketing trends, Blogging can’t be replaced. It is a consistent way of connecting and communicating with your customers. There are three ways to integrate blogs into your business. The first one is to dedicate a separate segment in your website to the blogs. It is an easy and most common way of blogging. Your second, and a bit more professional way is to create a new blog website including different blogs under subsections and classifications.

The third way of blogging that helps your brand growth is through guest posts. It simply utilizes a more popular and established domain to link back to your business website. It doesn’t simply matter which of these you will utilize in your business but it will surely improve your site with quality and quantity. Here are 8 powerful reasons why blogging is critical for your brand.  

1. It updates your audience about your business

Blogs, unlike your website, can use frequently changing and posting content for regular interaction. It will help you to release updates and messages to the visitors. Similarly, you have no limitations with blogs to achieve this. Apart from the products and services you provide you can use the blog to tell the audience who you are. As a communication channel timely posted content, sharing options, comments are all helpful to update your audience about your business. 

2. Great for getting driving traffic with long-tail keywords

Blogs bring you traffic. It is simple as that. If even one of your blogs makes it to higher ranks of the search engine result pages, it will lead thousands of visitors back to your business website. Another advantage of blogging is the long-tail keywords that you can utilize to attract a specific audience to your website. It will help you to convert the visitors as customers easier and with greater success.

3. It is easier and more effective to get social exposure

Blogs are easier to share than the other contents of your website. With the use of a specific format of keyword, you can make appealing posts that will be opened and shared more here. For social media marketing, blogging is a boon. In place of trying to speed run new ideas for every new place, you can simply share the post with an attractive description. Similarly, your social presence will improve, and get more visitors while doing that as well. Blogging directly aids in achieving a higher exposure in Social Media. 

4. Blog segments is very useful for proper internal link building

Now one of the most important modern reasons to start a blog post is to benefit from the links generated by it. A well-written blog can attract a wide range of visitors. Through clever redirection in attractive lies, you can lead those visitors towards more productive parts of your website. Similarly, clients struggling with navigation can reach their desired pages through these links for their convenience. SEO success is right around the corner with good link-building capacity and blogging helps it closely.

5. Your Expertise can be displayed in the best way

One of the most effective ways of marketing your expertise to new people is through blogs. Writing professional informative blogs can help people with their problems and give positive rise to your brand. You can teach the visitors of the blog about your products or services better. This will help in your brand growth from the community level. 

6. Blogging gives you the freedom to explore new domain

One of the most impressive advantages of blogging is the freedom to be able to explore new domains easily. It doesn’t necessarily mean a drastic change but expanding to new services and products is simply within the reach of your computer. You can learn yourself while writing and make use of the blog components even more. 

7. Easier to get specific feedback from your customers

Now as much work might you have done in feedback forms and pages for your website, it can be made better through blogs. The comment or feedback segments in these blogs will help you immediately interact with your customers. Also once you communicate through blogging you are communicating with a general population which in return saves you time, hassle, and effort.

8. Helps in building your email database  

Yes, emails are still a major part of marketing. Any good digital marketer out there will tell you the bunch of benefits of having the clients’ email on your database. The ability to have direct access to the inbox of their email will magnify the dominance of your brand. Blog posts through comments, subscriptions, or simply with a query form can let you collect a lot of emails for your future use. Blogging in this way can make your existing email database more prominent.

10 Starting Tips for bloggers

1. Take and use quality photos to use in your blogs. New readers are drawn more to an attractive picture relating to your brand.

2. be consistent and regular in your blogs. If possible schedule everything to control it better.

3. Discover your effective and unique writing style. Once you are there stick with it.

4. Choose what to write through careful planning and thoughts.

5. Give plenty of links to your pages but don’t overdo it. The standard is giving a total of around five links per 1000 words in your blog post.

6. Use a watermark in your original pictures.

7. Give credit to sources and study data where it is due.

8. If your blog is directly related to your business be sure to focus on more call-to-action buttons.

9. Your blog design is important. It must be clean and easily navigable for users.

10. Make sure you give your users more ways to follow you and share your blogs.

Blogging is difficult to continue in a long run. However, a well-prepared blog will serve your site for years. For getting ahead of your competition in the competitive market take some help from professional bloggers and reach new heights with your business website.

10 Most Common SEO Myths Debunked in 2021

Posted on by Safal

Search Engine Optimization (SEO) is one of the largely researched and implemented online fields in 2021. It is a major goal of competing companies to rank higher and that comes with hours of work and effort. SEO in itself is not a completed guideline but there are some general things to avoid for positive results. Some of the myths we present here are popular and for beginners could prove to be distracting from their goal.

There are well over hundreds of forums discussing SEO and its constituents. However, oftentimes you can get misinformation and downright irrational SEO claims. As an ever-changing medium people might let those impact their marketing strategies. That might be harmful to your website and sometimes nullify your optimization works. To prevent that here are 10 of the most common SEO myths with little truth to them in 2021.

1. You can’t set up both Bing Webmaster Tools and Google Search

False. As two of the most powerful and useful tools which can run perfectly without interfering with each other, you have no reason not to utilize both. There are several functions in both that you can use to optimize your data. Similarly, the data available in both will help you get insights into more secluded sources.

2. Google holds New Websites in a Sandbox for a long time before allowing it to rank

Absolute controversial theory. Your content starts ranking organically from the very moment it is online. So if there is any sandbox out there it has 0 minutes waiting period which doesn’t make any sense. So, don’t worry about any of this and release quality content when available.

3. You can Get Away with Plagiarized Penalty as it is only random

No. the Google algorithm doesn’t only make the copied content rank significantly lower but also the overall quality of your website. Frequent copying can be considered a felony under many laws which might result from shutting down your website to receiving legal punishments.   

4. PPC advertising brings Organic visitors to your site

PPC has a negligible impact on the organic ranking of the website. Yes, it is the truth. To rephrase that statement you can’t buy your way up to the higher ranks of search engines. The ads bring the volume and will be highlighted until your budget runs out. After the completion, your website rank will be back to normal.

5. Installing Google Analytics will automatically improve your Site ranking

It is one of the trust-factor theories where people consider Google as a person rather than an algorithm. You can get valuable insights and plenty of information for your business but to rank better, it is completely up to you.

6. SEO results can be visible overnight, non-professional Myths

Even if you assume every step of the technical/non-technical bit of your website and content is ideal, it might take anywhere from 2 to 4 months for your content to show up in the top ten (First Page) of the search engine result page. The Hard reality is that only the best websites rank the highest and several normal sites without SEO won’t make it here at all.

7. Bing and Google considers bounce rates highly while formulating the ranking factors

Bounce rate is more of a signifier for the website quality as seen from a visitor’s perspective. For example, a top-ranked single-page website will have a bounce rate of 100%. Bounce rate is not actively used as a ranking factor by any of the well-known search engines.

8. A pages link juice is not lost when it is redirected

15 % or more is what several studies show as the amount of link juice is not lost when it’s redirected. The equity passed from one page or site to another decrease resulting in making the site less worth promoting by other sites.

9. Brand-Building is not important for an SEO or only the technical Segments matters

Big Brands are helped by search engines. It is inevitable. However, these companies often also have highly skilled marketers working for them which will make the results more reasonable. If your brand is globally recognized SEO is more effective. 

10. Google only uses few Ranking Signals of your website components for ranking

As the number of websites of similar kinds is ever-growing on the internet, the Google algorithms are getting complex every time. Google uses approximately ten thousand big and small ranking signals as of present. That directly implies that one couldn’t simply hack a trick to rank in Google and SEO is a gradual ever-evolving process.

With these myths out of your way, you can properly start to understand SEO better.