7 Smart Ways to Make Visitors Feel Valued in Your Business Website

Visitors are the most important asset to any business website. Making them feel valued not only helps your conversion rate but in the long run, helps maintain your brand image. Often a business website might invest a lot in technical stuff and lack later on crucial details. Here, we provide you some simplistic and smart ways to get your website priorities straight.

User experience is one of the most important markers to how smoothly your business website operates. After it is managed there might be few outside factors that will affect the visitors’ experience on your site. Similarly, it will be of paramount significance if you are in serious competition with other companies. In this article, we provide you 7 seven smart ways to make the visitors valued in your business website.

1. Respond quickly and properly to any queries

Don’t keep your audience waiting unnecessarily. One of the most common ways any visitor to your website might choose the competitors to your business is with a slow response. Many businesses, especially with a large volume of traffic, hire dedicated personnel for this very work. There are several training programs and courses for improving communication that will be a major plus point.

2. Easy navigation and working search fields

Navigation is key to letting your visitors in the correct pages and segments without any hassle. It will save a lot of time and effort for any website user. If you are targeting specific groups to your site navigation could lead to filtered visitors from the random web traffic. Similarly, unnaturally complex components to your site might affect your conversion rate. A good search button will help your visitors as well. Especially so, for big websites with a large variety of content.

3. After completing the services request for feedbacks and reviews

Maintaining contact with your past clients will give your brand a positive light. Most people like to be asked about their opinions too. This will also help your business website to maintain a solid online reputation. However, don’t be persistent as people might find it irritating sometimes. Your request for reviews and feedbacks will give your company an evolving factor. This is better for getting returning clients.

4. Good placement of the Call-to-Action (CTA) buttons

CTA buttons and their placements on a business website are an important topic. It is to be managed from the initial designing phase to proper web development, and finally both from the user and admin perspective. CTA button leads visitors to your most important landing pages. Once you have visitors here there should be clear outlines of what actions one has to do there. A simple note or a user-help video might be useful for this matter somewhere within the landing page.  

5. Limit the Ads and pop-ups on your website

Studies show that with the increase in Ads, you might risk getting bounced by the visitors to your website. It is a common occurrence in smaller websites today. A proffessional business website mustn’t run unnecessary ads. Similarly, the problem with custom pop-ups in your website is the users mistaking it for an advertisement and leaving your website. Plan both these beforehand to avoid any complications for your web audience.

6. Lead your website audience towards social media circles

One of the best ways to keep your brand active in the market is through social media platforms. You can stay connected with your possible clients and other visitors to your website properly through this. With the emergence of Social Media Marketing (SMM) in this decade now it is more relevant than before. So lead your website audience to your social media where they can know your company better.

7. Remind the users about the Privacy policy and expand on your website security

Privacy and security are very important to the visitors to your website. With instances each week of different information leaks, ransomware, and hacks, it is important to ensure your clients about your website security. Highlight these on your most important pages too. There are several security measures like SSL encryption, multi-factor authentication, uses of OTPs, and more that you can implement from your end.

* Things that might harm your Website audience

Similarly, few things might have a negative impact on your website. Being aware of some of these will help you a lot and maintain your website experience quality.

– Unclear navigations and typos leading visitors to inconsistent pages.

– Slower loading time of your website. Slow websites equal negative UX.

– Broken links might disappoint your visitors. Always mend or redirect them.

– In 2021 lack of Chatbots might have a soulless presence on your website.

– Too many Ads sections might hamper the steadiness of the website use.

– Problematic landing pages will mean high bounce rates and poor SEO.

– Dull content display with less use of graphical elements can lead to poor brand management.

– Outdated design might lose the credibility of your business website alongside some features.

– Lack of inquiry/contacts/forms might also lead to less trust by the visitors.

Any professional business website must work to improve the relationship between their possible clients and services. With these pointers and more you can do subtle changes leading to a proper experience for different types of users to your website. Remember, your efforts will yield positive results for a long time to come.

8 Improvements for Business Websites that Doesn’t Require Coding

Ever wanted to improve your website without any coding skills? Well, you have chosen the right article to support your intentions. With all these tips included here, you can utilize some of your spare time to get better results from your business website. Similarly, there are common mistakes noted in the end which you can be aware of at the same time.

Coding is a key part of any professional website and you have to admit that no matter what. However, it is not like you can’t contribute few things that are left for you by the other technical fellas. Here we have listed 8 such important things that you can improve in your website without a programming background.

1. Social Media sharing for an increase in Web Traffic

One of the simplest things you can do is expand your brand value through social media. It doesn’t have anything to do with changes on your website but the benefits are there nonetheless. Here are two cases for comparison just to focus on the point.

You compete with the whole market to funnel visitors of different kinds to your website through SEO. On the other hand, a group or forum of some kind constituting of targeted members can lead a much relatable visitors to your website. Hence, work with different platforms and benefit from the freedom that modern social media offers.

2. Online Reputation Management steps

Now, this is something you can spend a good amount of time on growing and successful business websites. Online Reputation Management (ORM) is important to maintain the brand message in an untarnished way through different phases of your company. There are several tips and tasks you can do for this too. Some of these might include simple chats and emails which everyone can do in spare hours.   

3. Improving your new and existing content

Content is the most important part of your website. Simply put it this way, there is no good website without the content to back it up. If you can create content for your website, it is great. Even if you can’t you can create a rough guideline with some of the research and reference guidelines for the content experts to base the theme. You can improve the old content and make it relevant to the present time as well.

4. Creative drafts with no-code web design tools

Even if you don’t know the basics of coding, you can be a creative force behind it. Staying up-to-date with trends and new design ideas for your website helps the web designing process be more practical and fun. Some very easy-to-use web design tools will let you map your vision. WIX, uKIT, SITE123, and IM Creator are our top selections for you to try. You will be more than just a person with a list of requirements with this.

5. Conduct market research to improve ideas

One of the best ways to contribute to your website is by knowing which elements to focus on. A web designer, no matter how professional he/she is, can fall short sometimes in this matter. For example, a store owner with an eCommerce site might know which kind of related items to suggest to the visitors once an item has been added to their cart. If you have spent more time knowing the working as well as changes to the industry make sure to relay these ideas to the web professionals. 

6. Chat and inquiry responding

Now, this point extends to the ORM tasks mentioned before. One of the best ways to convert your visitors to clients is by making them feel valued. A late response to their questions or sometimes even missed actions might hurt the reviews. Give more effort to customer care and you can train your employees to do so as well. There are plenty of ways to attract people to do business with you or at least be on your network which will eventually help the website.

7. Website plugins and CMS-version updates

If you are a big business there might be dedicated personnel to do the updates. If not, you can do the timely updates yourself. Simple plugin updates can be done within some steps. It might be a bit technical for paid plugins but still doable. Making sure your website has the latest features and improved components is always helpful.

8. Add related categories to the business

SEO once again pops up in our list and here we will briefly mention specified contents. If your site has much of a generalized approach search engines might not rank them well for non-generic keywords. One solution will be to create a different kind of content focusing solely on that specified area. The alternative solution here is to categorize your content which will help the site to rank better and funnel targeted visitors to the specific category.

While making these changes and more make sure you don’t:

Here are some of the most common mistakes or negative changes that you might knowingly or unknowingly perform while making changes to your website. If you are not sure about your works keeping a backup could be a life-saver during these moments.

– Do not alter the site architecture. Sometimes a small change can affect the navigation of the website.

– If something is working well especially on the SEO rankings, don’t try to change those in any way. 

– Don’t create broken links. It is common to do so while optimizing the permalinks. 

– While changing or upgrading the hosting plans, make sure the new one will serve your business website better.

– Don’t overdo the new plugin’s installation. Your website can only handle limited types of plugins smoothly.

– SEO and User experience are interrelated. If you focus too much on one the other could lose some quality too. 

– Analyze your changes. If things get impactful in an unusual way prevent those parts.

– Make sure you aren’t creating any duplicate content.

There are several more tasks that one can do which don’t include coding to help any website. However, instead of making random changes (the ones you can), a planned assignment can be a welcoming revolution to your business website.

5 Critical Reasons your Website isn’t Getting Enough Traffic with Solutions

There are several reasons your website might not be getting enough traffic. Some of these, you might be aware of while others will surprise way. There is simply no hard and fast way of funneling traffic that will make your website blow overnight. However, you shouldn’t lose hope. As long as there is room for improvement, you can work on your website and make it better. From domain to simple color combinations, factors that affect your website quality are numerous. First, fill these voids and then start improving on your professional business website.

website traffic

So, why is my website not getting enough traffic? Well, as each website is different in its own way the answers might vary for everyone. Similarly, there are common grounds where every website might suffer or benefit from technical decisions. No matter what the case we are almost sure the problem we have listed here will reflect on your underperforming website in one way or another.

Here are 5 critical reasons your website is not getting enough traffic alongside different expert solutions you can apply to get better results.

1. Your content quality is below standard

The guaranteed way of increasing your website traffic is by uploading regular quality content. You can upload multiple times with low-standard content and hurting your website rather than helping it. More often than not a quality content will lead to more visitors than ten with poorly created ones.

Solution

Keep these points in mind, high-quality content is

– A well-researched and written content.

– Simple and grammatically correct without worldliness.

– Subtopics that will let the visitors get to the point.

– Different content formats to highlight the core information from the general content.

– A balanced use of text, photos, graphics, and videos.

– Proofread multiple times to make the final cut.

2. You are only focusing on high competition keywords

There is one major thing that will make this point valid. For any number of websites working on high competition keywords, there are only 10 places or so for the first page of a search engine to try and appear. The probability of sites working on these keywords and your site making into them is slim. So, if you have only created content for the generalized high SV keywords, there might be better sites doing the same leaving you with less traffic.

Solution

– Don’t push too hard on highly competitive keywords, build up to several similar ones. 

– Do keyword research and put some effort into the moderate SV keywords.

– Work well with region-based keywords rather than generalized ones.

– Don’t directly follow the keyword strategy of the market leaders, bring your own game.

– Try making skyscraper content that can outperform the present competitors with the sheer quantity of information.

3. The website load speed is slow

Stats show that with every second of delay while loading a website you will get 11% fewer page views, 7% loss in conversion, 16% decrease in customer satisfaction. Slow websites frustrate the users. You might know by this how a slower website will hurt the traffic. Less load time also helps in decreasing the bounce in the website which is always helpful in keeping your visitors within your site.

Solution

– Purchase a better hosting plan for your business website.

– Compress the images and videos to the optimal level.

– Clear web cache and remove

– Use asynchronous loading for CSS and JavaScript files

-Minimize the HTTP requests.

4. Search Engine Algorithm changes

Now, this might be the technical factor that will result in poor optimization of the content according to the ever-changing Google algorithms. This will help in recovering your traffic if you were ranking high enough before. Most of the times algorithm changes are not that severe to affect the overall traffic. However, if your site is relatively new (<6 months), this will be a game-changer.

Solution

– Know the updates and changes in real-time by joining the major forums and digital marketing platforms.

– Good content will not drop in rankings despite many algorithm changes.

– Rethink your SEO strategy with the new requirements and tips in mind.

– Hire a professional to recover from damaged that might have been caused by Panda rollouts.

– If you have a good social media presence then you can gradually build up the traffic here.

5.  Your website design is outdated

if you were the front-runner website a few years ago but now struggle to make the first page, your site might have been outdated. Several factors like design, usability, device optimization, and performance will separate an outdated website. There are many examples of large sites going down on the SERP ladder purely due to this. A fresh design will help improve the user experience and get positive reviews as well. 

Solution

– Hire a web professional for the latest designs for your website.

– Make improvements in domain selection if your brand isn’t quite established.

– Add new features that will improve your web efficiency with the website.

– Make sure the new website is fast and easily shareable in different mediums.

– If required hire a professional digital marketer now to promote your site.

These are the most common reasons that your website is not getting the traffic it deserves. However, there are several other factors that a web professional can help with you. WildStone Solution will help you to analyze your website and give free suggestions that you can work on. Leave a comment below and we will reach to you. Always remember that your site is only fruitful with relevant visitors that will help you grow.

8 tips for Successful Online Reputation Management

Your online presence is the key factor in portraying the company brand. Online Reputation Management (ORM) is a way of maintaining the best profile of your company across different digital platforms.

It is almost impossible to keep all of your clients happy every time. However, the way any company handles these shortcomings could change the perspective of the general public. Similarly, keeping up with the competition and covering your responsibilities well also helps in improving your brand identity. A hit in the online presence of any type can hurt your business. To prevent such circumstances and help search engine optimization, ORM holds a key power and culpability. Here are 8 tips for successful online reputation management.

1. Claim your business presence

If you have a fairly established brand, our first suggestion is to claim your business presence. Any unofficial businesses or copies shouldn’t benefit from your business name. You can start to rebuild the holes these might leave to your brand only after you know and control the brand in several mediums. 

2. Work more on SEO for credibility

Starting brand marketing works can be intimidating for startups. The perfect way to make your move is to invest heavily in search engine optimization. It will be a lot effective to build your online reputation with a larger audience exposure. SEO will enable your business website to attain it better.

3. Highlight good reviews working with Social Media managers 

To let the general public know your good and bad sides is important. However, the latter always outweighs the other as human nature. Highlighting the best reviews on different social media platforms will help you to create a positive cloud surrounding the brand. It will shine before the negative ones and you can design a positive spearhead for your target audience.

4. Coordinate Public relations events

One of the best ways to boost your online reputation is to get in the driver’s seat and coordinate different public relations events. You can start campaigns to assist in the corporate social responsibility sectors. But there are examples of publicity stunts that just seem dishonest. Prevent that and try working genuinely to build your social profile.

5. Collect reviews and request ratings with regular clients

Most clients might not be bothered to give your company reviews unless asked personally. If you know them well enough it is not a bad idea to ask them for their genuine reviews. Don’t be persistent and remind them at an adequate period only. This way you can communicate better with them as well as a general resource to work in ORM.

6. Respond to the online queries or feedback

Both in public forums and private mediums, responding quickly is a way of making your clients feel valued. You can hire customer support and give them specific instructions to get a better result. One of the recent ways to do it is the use of an automated chatbot. Set an array of frequent answers to the most common questions and you can save time on both ends. Make sure to use the latest technology to avoid any complications.

7. Create convenience for new visitors

Now, for those people who are new to your business, creating a convenient service might be the defining feature of your brand. If you are an online business make sure the navigation and interface are simple. Similarly for other business types make sure to keep the factors slowing your business checked and resolved properly. The impression you provide alongside the experience of the clients will play a major role in keeping your online presence exquisite.

8. Hire a dedicated online reputation manager

Empowering your team is a sure-shot way of being better and improving. Hiring a dedicated reputation manager who can work with your staff as well as overlook your online presence will be ideal. You always have space to grow as a brand and they will work towards it.

Role of ORM in Digital marketing

* Search engines consider reviews to rank your site higher.

* Google reviews are key to make your business appears on multiple search platforms.

* Active feedback management with minimum response time helps to control bounce rate. 

* It helps in managing the non-technical aspects of a marketing campaign.

* ORM lets you get into listings in specific search engines and controlled mediums.

Advantage of conducting proper reputation management for your brand

– It makes the difference between turning new clients make the decision.

– You can get more recommendations and endorsements with a great online reputation.

– Your brand value increases with a better reputation.

– It helps you to improve the negative services/products/content and boost the positive ones.

– Brand marketing reports can be analyzed alongside ORM management to create better actions.

– ORM in itself can be a profitable marketing tactic to set a benchmark of your service.

Online reputation management is a long process and it might cost you a fortune to construct a standard to stand up in the market. However, the benefits outweigh the effort by a mile. Online reputation management has been a necessity in 2021 and you can’t be a proper business without working on it.