9 Strategies to use if your Domain Name isn’t Available

How often you come with a great business idea, and a perfect domain name to match it only to find it is taken or hoarded by an entity with a large price tag. Well, this is one of the most common struggles of a startup and can directly affect its progress.  Sometimes the solution might be around the corner but more often than not getting your ideal domain is simply not practical in this day and age.

So why isn’t your domain available? Well, there is a possibility that a website already exists under that or it has been reserved. Domain trade is a large market with billions of value. Almost 500 million different kinds of domains are registered up to the first quarter of 2021. Mass Domain hoarding and cybersquatting are both the prime enemies of the availability of your domain.

domain name

A good domain name that incorporates your business and brand will serve you big time. From creating effective marketing strategies to the technical SEO segments, domain names play a major role. Therefore, the significance of a good domain name and extension is paramount. Well, if you are now looking for some solutions or alternatives to this common problem here are 9 strategies to use if your domain name is not available.

1. Slightly Change your aimed Domain (Adding verbs or other modifications)

This is the first solution to anyone avoiding buying domain names. With the addition of verbs like ‘get’, try, or similar you can even clarify your business. Also, a verb combined domain is easier to be added with advertisements than straight-up brand names. For example, if you have a restaurant named Vouge, one can utilize TryVouge.com

2.  Try to buy the domain if it is your top priority

This is straightforward. A good domain is a property that will cost you quite a fortune. If you are really unhinged on getting the domain, buy it. The cost will be different and you might have to pay a certain amount to the agents too. However, the good news for you is that some new, expired, and inactive domains can come to a lot cheaper and you can get lucky with your purchase.

3.  Expand your brand feature to the Domain

Once again, your domain name, if short, will be better. However, the ability to be familiar or easy to remember is also important. In your domain name, you can upgrade the looks with a term enhancing your brand awareness. For example, xyz.com turning to xyzmotors.com for an automobile company. Another example will be Mountain.com to TrekMountain.com or so on.

4. Try attaining the country code TLD

For those whose business is focused mostly in certain regions or nations getting country code TLDs can be a lifesaver. Top-Level domains (TLD) are globally wanted and getting them might prove to be impossible for a small company. With country code, you can get your domain name with a tail added to make it specific. On the surface, it might make the domain long. But, several studies show that adding country code TLDs will help to lead local visitors to your site filtered for you. It is a win-win situation for you. 

5. Use other alternative TLDs to your domain name

Now, it is no surprise that .com is the most used TLDs to date. It is catchy and easily remembered and more often it completes the domain Name. But, your domain name can have other TLDs too when .com is not available. The TLDs like .Net, .int, .org, and .co are also popularly used. There is a certain level of trust and clarity issues with the non .com domains but you have to overcome it with proper service and marketing.

6. Use a hyphen to separate the domain segments

This method is commonly seen when two companies aim for the same domain name. A hyphen will not be remembered by most people but it is the next best thing. Search Engine result page ads put the ratio of a direct domain to keyword search ratio at 2:8 so you won’t have much SEO disadvantage. It is important to have a captivating website for overcoming this disadvantage.

7. Brainstorm a new brand name if that is an option

Brainstorming new domain ideas might be anything from highlighting different parts of your company names to experimenting with the abbreviations. These aren’t simple and sometimes will take a lot to make the domain sound normal. However, if you are willing to put some effort into it brainstorm new domain names for your company. One example here is the popular term Football Club replaced by FC. It will increase the chance of domain name availability while reducing its length.

8. Use interesting Domain Hacks

One of the key things about domain names is that they can be understandable to humans through modifications. One easy hack is using multiple ‘.’ to complete your domain. For example, if Campbell is not available use camp.bell. Visitors will pronounce both as similar and one can use bookmarks effectively to make the site stick around the user rather than the original domain name. 

9. Wait and utilize Domain Monitoring tools (Last resort)

Domain name expires after a certain time. It might be discontinued by the owners or sometimes changed to a new one. Domain Monitoring Tools helps you by notifying your targeted Domain names when their status is changed. This is more of a secondary solution that you can use in parallel with all the above methods.

Here are some important properties of a good Domain for your website: –

* It must be short and understandable.

* The business brand must be represented by the domain.

* If available always go with the .com extension.

* Spell the domain as it is generally used by the targeted customers. Avoid complicated terms.

* Hyphens and Numbers use must be kept at a minimum.

* Try matching your domain name with the site niche.

Getting expert help in selecting your business domain is also your option here. Similarly, research of the keywords and the prominence of your domain is significant for aspiring businesses. With these tips, you can head forward towards your goal without having to miss out on your preferred domain names.

8 Powerful reasons why Blogging is Critical for your Brand

Blogging is still a very important way of being up to date with the changing market and giving your customer what they want. It doesn’t matter what type of company you run, you still got to have a blog in 2021. Building an active community is a major contributor to the growth and stability of your brand. Blogs can help to awaken your stagnant digital profile. From simply attracting new clients to benefitting your business website technically during SEO there are several reasons to invest in blogging for a company.

Despite some lost interest of many companies following other marketing trends, Blogging can’t be replaced. It is a consistent way of connecting and communicating with your customers. There are three ways to integrate blogs into your business. The first one is to dedicate a separate segment in your website to the blogs. It is an easy and most common way of blogging. Your second, and a bit more professional way is to create a new blog website including different blogs under subsections and classifications.

The third way of blogging that helps your brand growth is through guest posts. It simply utilizes a more popular and established domain to link back to your business website. It doesn’t simply matter which of these you will utilize in your business but it will surely improve your site with quality and quantity. Here are 8 powerful reasons why blogging is critical for your brand.  

1. It updates your audience about your business

Blogs, unlike your website, can use frequently changing and posting content for regular interaction. It will help you to release updates and messages to the visitors. Similarly, you have no limitations with blogs to achieve this. Apart from the products and services you provide you can use the blog to tell the audience who you are. As a communication channel timely posted content, sharing options, comments are all helpful to update your audience about your business. 

2. Great for getting driving traffic with long-tail keywords

Blogs bring you traffic. It is simple as that. If even one of your blogs makes it to higher ranks of the search engine result pages, it will lead thousands of visitors back to your business website. Another advantage of blogging is the long-tail keywords that you can utilize to attract a specific audience to your website. It will help you to convert the visitors as customers easier and with greater success.

3. It is easier and more effective to get social exposure

Blogs are easier to share than the other contents of your website. With the use of a specific format of keyword, you can make appealing posts that will be opened and shared more here. For social media marketing, blogging is a boon. In place of trying to speed run new ideas for every new place, you can simply share the post with an attractive description. Similarly, your social presence will improve, and get more visitors while doing that as well. Blogging directly aids in achieving a higher exposure in Social Media. 

4. Blog segments is very useful for proper internal link building

Now one of the most important modern reasons to start a blog post is to benefit from the links generated by it. A well-written blog can attract a wide range of visitors. Through clever redirection in attractive lies, you can lead those visitors towards more productive parts of your website. Similarly, clients struggling with navigation can reach their desired pages through these links for their convenience. SEO success is right around the corner with good link-building capacity and blogging helps it closely.

5. Your Expertise can be displayed in the best way

One of the most effective ways of marketing your expertise to new people is through blogs. Writing professional informative blogs can help people with their problems and give positive rise to your brand. You can teach the visitors of the blog about your products or services better. This will help in your brand growth from the community level. 

6. Blogging gives you the freedom to explore new domain

One of the most impressive advantages of blogging is the freedom to be able to explore new domains easily. It doesn’t necessarily mean a drastic change but expanding to new services and products is simply within the reach of your computer. You can learn yourself while writing and make use of the blog components even more. 

7. Easier to get specific feedback from your customers

Now as much work might you have done in feedback forms and pages for your website, it can be made better through blogs. The comment or feedback segments in these blogs will help you immediately interact with your customers. Also once you communicate through blogging you are communicating with a general population which in return saves you time, hassle, and effort.

8. Helps in building your email database  

Yes, emails are still a major part of marketing. Any good digital marketer out there will tell you the bunch of benefits of having the clients’ email on your database. The ability to have direct access to the inbox of their email will magnify the dominance of your brand. Blog posts through comments, subscriptions, or simply with a query form can let you collect a lot of emails for your future use. Blogging in this way can make your existing email database more prominent.

10 Starting Tips for bloggers

1. Take and use quality photos to use in your blogs. New readers are drawn more to an attractive picture relating to your brand.

2. be consistent and regular in your blogs. If possible schedule everything to control it better.

3. Discover your effective and unique writing style. Once you are there stick with it.

4. Choose what to write through careful planning and thoughts.

5. Give plenty of links to your pages but don’t overdo it. The standard is giving a total of around five links per 1000 words in your blog post.

6. Use a watermark in your original pictures.

7. Give credit to sources and study data where it is due.

8. If your blog is directly related to your business be sure to focus on more call-to-action buttons.

9. Your blog design is important. It must be clean and easily navigable for users.

10. Make sure you give your users more ways to follow you and share your blogs.

Blogging is difficult to continue in a long run. However, a well-prepared blog will serve your site for years. For getting ahead of your competition in the competitive market take some help from professional bloggers and reach new heights with your business website.

15 Reasons Why Every Business Needs a professional website in 2021

A professional Business website has been one key component for small and big companies for several years now. It has a massive impact on the success of your business regardless of industry. Online presence itself can give you an edge over your competitors. A professional website here will surely help you to hit it out of the park.

Stats show that over 35% of the businesses have a proper professional website in 2021. These include the leading companies in several fields of industry as well as some of the most rapidly growing businesses around the world. You can jump on the bandwagon towards modernization too now. Sometimes it is just a matter of hearts and experimenting with new ideas. In 2021 a business website is more like a sure shot formula to progress.

professional website

We have helped numerous companies of different types and sizes paving their path to success with a professional website. Having had seen the significance and influence of a website in the growth and completeness of a company several times now, we know a business can’t exist properly without a good website backing it up. If you still need convincing on this topic then we have got just the article for you. Here are 15 reasons why every business needs a professional website in 2021. 

1. Modern Customers expect your business to have a website

The most obvious reason to have a website in 2021 is that your customers will expect you to have it. With a large number of people worldwide connected through the internet, your company must have at least a simple website. This might be for customer support, contact information, or simply as a portfolio but you got to have one. Even the classic Word-of-mouth recommendation now leads to seeking for a website. For not letting any possible client of yours down, start making your business website today.

2. You can target a wider audience

Now, one of the main advantages of the internet is that it has no geographical or physical limitations. You can practically target an exponentially large number of audiences throughout the world with your website. Imagine the possibilities to show your company among billions of users each day. As a business having a website is an ideal step to supporting your marketing and sales department in a single sweep.  

3. Credibility to your business strengthens

Digital trends are uprising faster than ever. The question ‘Does it have a website?’ or is there a proper website for it?’ is now more frequent among the public. Your company can be an old-generation quality first believer. However, the reality without a proper professional website is that people will question your credibility. A good website shows your possible future customers that you mean business, and you are in for a long haul.

4. You can have a flexible working condition

One of the most impressive pros of having a business website is that you can work flexibly.  The company hours can now split into different shifts that will help in increased efficiency. A prime example can be customer support or the sales department. You can contact and pitch your services easily to your clients now. Similarly, you can hear and resolve the complaints using an electronic device without the necessity of being physically present at the office. This can be beneficial both for your working staff and your customers.

5. Customers can stay updated easier

The modern communication system uses the internet and its services magnificently. With your business website, your customers can stay well updated on your services. Imagine you are starting a new package for your clients just for them to not know in time. Similarly, a website helps you to present your clients with a fast response in case of any unforeseen events at the company too. So much and more are the underrated advantage a company can enjoy with a good professional website. 

6. You will appear in the Google Search Results

Google is the most prominent search engine in the world. To not be within its reach denies your business some major opportunities to grow and reach new heights. Being in the higher positions in the Search engine result page means a large influx to your business website which you can utilize in several ways. Similarly, Google recommends a company with websites earlier than one without it so you might want to give a thought to this point immediately. 

7. You can provide your services 24*7 with a professional website

Any company needs to put a lot of effort to provide 24*7 services. The cost, as well as the resources to be accessible around the clock, is significantly reduced with a professional website. You just need a fraction of individuals staying online and your company can function in every period of the day. Similarly, in case of emergency or top-priority client request, a business website is as good as any other format of business in 2021 too.

8. Larger volume of visitors to turn as your clients

In a traditional business system, you can only expect a certain number of clients to find or sell your service to. However, with a business website you can plan a digital marketing strategy with the possibility of gaining several hundred times more visitors each day. At the end of the day, it is up to you for converting them as clients but your website comes into discussion nonetheless. Similarly, with PPC marketing availability you can make your ads perform with ROI better than any of your prior investments.

9. Fastest medium to showcase your product, work, and services 

A professional website might take several months to complete as a project. But once that is achieved, you now have one of the fastest mediums to showcase your services, products, and work. Let’s take an example of a simple store vs. an e-commerce website. By the time you set up, decorate, and patiently wait for customers to find your store, you can display more items and reach significantly more visitors to your business website without having to worry about the time, space, or other usual problems.

10. A lifeline for aspiring startups

Startups mostly operate with limited capital.  Sometimes you can argue a professional website not being a top priority. However, as an investment, there are few other components of your startup more rewarding than a business website. It will boost the presence and add to the credibility of your business which is necessary for a startup. Similarly, for coordination, communication, and partnership a good professional website provides a stable platform for your startup. 

11. Better communication with your customer

Feedbacks and suggestions help a company to shape up and improve the quality of services more efficiently. Similarly, chatting options help to solve any complications or at least record the problems in real-time. Unlike the past forum-system, it is extremely effective and responsible for a company. Your articles and blogs regularly also help your customers receiving new offers, messages, promotions, notices, and more.

12. It saves a lot of time and money in a long run

We have explained a lot before about how a business website helps in earning more money. On the other side, it helps by saving on expenses of a company as well. How? You ask, well, a good website helps in converting good leads, gaining technically sound recruits, and most importantly reduce customer calls and complaints by acting as an interface between you and them.

13. Modern way of promoting your brand

A consistent website maintaining your brand identity is key to success. Any professional designing your site must be given a detailed description of what your brand represents. Once this is done with each addition of content you can engage with your clients and link to high-authority websites. Continue to link and grow your network with your professional website, and you will have a very successful brand-promoting campaign. 

14. You control the Narrative

You can’t control what other people or competitor companies say about you on social media or outside. However, with a good business website loaded with quality content you can influence public perception potently. Comparing this to the old advertisement and brochure system, a website will also be the greatest arm in your arsenal. 

15. Let your website work for your company

Now, for the most convincing reason to make a business website in 2021. Once you have set up a well-designed business website your efforts will be magnified with promising returns.

Making a new professional website might seem like a challenging task at first. So it is wise to choose a trusted company providing all hosting, web design, SEO, and Support for your business website. Wildstone Solution is just that with flexible prices and services best fitting your business. Get in touch for more tips for your business website today.

5 New Social Media Platforms to Join for your business in 2021

The importance of social media can’t be understated by any company in 2021. Some of the hardcore traditional brands have realized it and have entered the digital world in recent years. Especially for startups and companies willing to grow their business domain, social media apps are the lifeline of new strategies and possibilities. New social media apps are helpful to capitalize on new opportunities. A business can benefit from being new to a site by bringing some uniquely attractive content. For that purpose, new social media apps are to be tracked and tried more now.

The major players like Facebook, Instagram, Twitter, Linkedin, and others dominate the largest quantity of users. However, there are much dedicated networks in some of the smaller platforms too. At a surface level, it might look like a waste of time for creating content for a smaller community. However, as long as you make a memorable presence each social media app helps in your brand building. For example, a gift and flower selling business will benefit from a dating app more than a regular app. Similarly, a job portal benefits from technical forums and instrument selling business from voiced/video-based social media apps.

Photo sharing, live streaming, video marketing, blogs, and more. These apps specialize in different kinds of trends that will help your brand to be shared and received in several ways. learning could seem like a time-consuming process but you can find professional apps now designed to improve and aid user experience. Once you have established a well-enough presence, share the widget of the site on your business website and reap your rewards. Here are 5 new social media platforms to join for your business in 2021.

1. TikTok

TikTok is one app that is surprisingly not used by most businesses. It is not the best option for corporate heads but asks any marketer and you will soon learn about the possibilities here. TikTok is the fourth largest social media app with over a billion users worldwide. it will just be a waste if you are not on this platform in 2021.

For those who have a slight or introductory idea about TikTok, it might just seem like just an entertainment app. However professional content for the app is found to be extremely effective. Studies have shown that the conversion rate of Tiktok is about 20% more than the regulars in Facebook and Twitter. Add that to the lower cost and higher engagements, Tiktok can be a superpower to your business in 2021.

How to use:

  • Make a Tiktok business account with a generic handle to your account.
  • Mmake ads and interesting contents fitting TikTok.
  • Optimize your ads and contents to fit the 15, 30, 45, and 60-second frames allowed by TikTok.
  • Generate a follow and try posting frequently.
  • Work with TikTok influencers with better cloud and following.
  • If you think your business can get better results from this app try TikTok ads. 

2. Clubhouse

Clubhouse is a new and trending voice-sharing-based social media app. It was first released as an IOS app but it released the android version too not soon after. As of today, it has over 10 million weekly active users. These numbers might not seem more at the beginning but it is backed with some of the well-known personalities and celebrities. As a new app, it is growing and many predict it will reach further heights in this decade.

Clubhouse enables you to join several rooms and participate in the conversation of your interests. It is an effective way of maintaining and creating a network of a dedicated audience for your business. To simply put it this way, this app is a massive audio-only virtual conference for your ideas. It is one of the apps where you can truly benefit with a long time of use.

 How to Use:

  • Make a Clubhouse account and start the follow-based connection process.
  • Join in the rooms and meetings that best fit your business.
  • Collaborate with projects and build your network.
  • To your Clubhouse account, add your Instagram and Twitter profiles.
  • Start your room and open discussions for better reach in the Hallway of the app.

3. Vero

Vero has long been identified as a refined version of Facebook and is now an established photo-sharing app.  As a no ads or algorithm platform, Vero has over 300 million monthly active users. Vero is one guaranteed app to bring more organic users to your network. Due to the lack of ads, you have to work for the reach and a good content creator can benefit a lot from Vero. Similarly, working with the influencers here is also easier with better returns than the bigger apps out there. Often said to be the frontrunner among the app for the future, Vero is one of the apps that you need to join for your brand growth in 2021.  

How to use:

  • Make an account under your business name.
  • Grow your network by adding friends and contacts.
  • Create appealing content with different edits and filters available here and grow your cloud.
  • Work with Vero Influencers for better returns of your brand-building strategy.

4. Caffeine

Caffeine is one of the more advanced live-streaming apps out there. Over one million active users visit the app every week. What makes caffeine better is the dedication of the creators here even when there are few bigger streaming apps. There are over a thousand exclusive creators in Caffeine. Businesses can get a large and dedicated crowd here and gain some fantastic returns. With the support of some of the biggest names and celebrities similar to Cloudhouse, Caffeine is one of the new social media apps businesses can benefit from the vertically integrated ecosystem.

How to Use:

  • Create your business account with all the information.
  • Grow your community by broadcasting interesting streams.
  • Collaborate with bigger creators and grow your brand in Caffeine.

5. Steemit

Steemit is not particularly a new social media app but a recently trending one as a substitute to Reddit. It is a block-chain based app connecting the concepts of Social media and cryptocurrency. You are paid in STEEM coins for your content. Although not as widely used as Reddit Steemit shows a promising future after some major structural changes in 2021. Businesses can join and use this social media app to give a different directive to their online presence.

How to use:

  • Create a user account and fill up your profile.
  • Gain Votes, Mentions, Follows, and, Reblogs with contents shared here as stories and posts.
  • Analyse your performance through leaderboards and Achievements.
  • Exchange the coins for other currencies if you want to after earning it here.

New on Social Media? here are some tips for better brand building in a new platform. 

* Get Attention from the start (Brand Awareness)

Start with a bang. If you want to make a presentation based on branding make the most of the logos, names, and banners in your profile. A catchy slogan just for the app wouldn’t hurt as well. Studies show that the first weeks of setting up social media profiles can give your account momentum so do it right. 

* Make engaging contents regularly

Make quality and engaging content. In sharing apps try getting more reach to your posts by being up to date. If you have interesting concepts try showing them in interesting format here. You can also make better use of colors here. Post, stream, or share regularly. A schedule will help you to keep everything on track here.

* Show Authenticity and expertise

Keep one thing in mind, corporate-style and dry content wouldn’t help your brand to look interesting enough for the users. Instead, try new things create polls, ask others opinions, anything but bland in your social media app. Represent who you are and make it clear what your brand voice sounds like in your posts. 

* Push your products and services with an exclusive app offer

This is one of the creative use of new social media apps for your business. By offering exclusive deals to those using the same platform you show value as well as appreciation to the users and app. Similarly, anything exclusive will immediately trigger the urge to know more about the brand, product, and services which is always beneficial for your business.

* Be quick and active on new social media apps

Now, it is not enough to only creating your profile and posting regularly on social media apps. Be interactive to your cloud and show them you’re active. Businesses are highly likely to be recommended if they are active in social media.

Each year hundreds of new social media apps are introduced to the world but only a handful of them gets the recognition and users to stay relevant and active for years. With the use of these apps, you can have a wildcard push to your business marketing strategies in 2021. Give them a go and make the most of it for your business.

7 tips for a successful Google Ads Campaign in 2021

Google Ads lets you get in front of your customers more effectively and directly from the search results at Google search engine. You pay for the click results i.e., if the visitors click or call your business website. Several factors like organic links, CPC, and Quality Score for a top ad campaign. Changes are bound to happen with Google introducing more automation and complexity in ad products, you have to be very up-to-date and technical with your ads too. This article will help you with just that and more.

Google Ads Campaign

One of the most recurring questions to our SEO experts in Wildstone is “Is google Ads still worth it in 2021?” Well in the right hands, Google Ads can simply do miracles to your business website. As long as the topic is raised surrounding PPC marketing there are no second thoughts to utilizing Google ads. For a higher exposure at a reasonable cost, Google Ads will be fantastic in giving you a boost against your market competitors. Here are 7 tips for a successful Google Ads Campaign and more in 2021. 

1. Declutter your campaign

Decluttering is one of the most basic but very time-consuming and sometimes borderline overwhelming processes. For a marketer managing hundreds of ad copy and even more keywords, keeping a close eye on each one of them is tiresome. However, it might be the key to your campaign’s success. Classify the ads in different segments and select the underperforming ads. They simply could be the ones with low-quality scores and sometimes not converting enough as you spend. Replace those with new ones. It is easier to add new ads and keywords with an extra budget but over a long time, these will affect the quality of your analysis and management.

Make use of two reports that is available to you and these are the Quality Score and Search Query Report. These are represented on a simple scale of 1 to 10 and anything below 4 is best removed from your campaign. Higher scores mean the ads are more relevant to the user and the main goal of the landing page is met. For ease of Decluttering, you can utilize different cleaning tools.

2. SKAGs: OUT, Intent: IN

It might not be a surprising factor for marketers that Google is seeking consistency in your campaigns in recent years. This will be even more significant heading to this decade with the previous data and different parts of your present campaign adding up to your ads. For any business website implementing PPC marketing with Google, it is prime time to know few obvious things. For starters, we suggest you use insight tools like SEISO (Google ads analyzer).

Single keyword ad groups (SAKGs) are as good as irrelevant. To avoid the SAKG overkill, add more intent to the group of your keyword. For example, if you have a company related to delivery service focus the ads related to different components around or related to your services. It doesn’t have to be a different variation of the same content. As long as the Intent is clear and related you will be helped a lot by your Google ads. 

3. Make your Ads Shine 

Visuals are more important and there is no second debate for any landing page you create for Google Ads. To simply put from the perspective of a user opening your ads, the visual components are 80% the reasons that they will stay on your page longer. The rest depend on the other content and whether you have the services/products/information the user is seeking for. This trend is also useful for other applications and platforms other than Google. Therefore, make design and graphics your top priority for your Google Ads.

There is a high possibility that your keyword has more than one ad and your creativity here can be the deciding factor on the conversion rate of your ad. Until you find a winning format you can try new and creative parts pin your landing pages. We suggest you experiment with every 3 of the 5 ads that you have used in your PPC marketing to balancing everything out.

4. Double down on your strengths (Reinvent vs. New Keywords)

Now one of the most common misconceptions about PPC marketing is that spending and buying new keywords always increase sales. This might have worked for some cases but more often than not this can make your budget expand beyond control. For example, a home designer might look at commercial paint selling and think that the clients there might be interested in your work. However, the visitors overlapping the fields might be significantly less in Google.

The key here is to on the maximum share of the keywords that are related to your business without necessarily crossing the market domain. Monitor your impression shares in the Google ads SERP and try minimizing the lost impressions. Lost impressions indirectly mean the lost opportunity to choose your ads you have placed your bids on. If you are not shown on the top search of the related search add that keyword to your campaign rather than experimenting with new and vague keywords.

5. Spend smarter, Strategize-Schedule-Plan-Deploy   

It is best to know what and how you are spending your budget on your marketing campaign. Google Ads might not make the most of your budget but it always helps to be smart in expenditure. In four steps we will give you a surface-level idea for that. 

Strategize– Strategy in both technical and financial manner should be the first thing you should invest in. Take your time and through minute steps of research, analysis, and coordination map a brief strategy for the website.

Schedule– Some keywords works miracle when it is marketed in a certain period. For example e-commerce sites getting riled up in Christmas and similar festivals. Make a schedule of which ads to run and when to back it up for optimization in your Google Ads budget.

Plan– Small plans for specific conditions help your website to gain quality visitors. For example, you can make some resolution about adding more keywords or sometimes budget to those ads that are doing great on conversion.

Deploy– Sometimes you miss out on things because of the hesitation in running Ads. It is great to experiment rather than following the trends too.

6. Focus on Audience and less on Data

With Automation being the main focus of Google with Ads and marketing, you might have to think more than data in 2021. That doesn’t mean you stop analysis as a whole. You have to make plans that are refined from real-time data rather than an outdated collection. Focus more on the Audience and give stats second place in priority order.

7. Diversification might be Significant due to automation

Automation also might require diversification in PPC marketing. Google Ads substitutes include Microsoft Ads, Bing Ads, AdRoll, Quora, Amazon, and Quantcast. You won’t get the quantity of Google here but with several platforms merged, you will do a great job in brand building as well as reaching a wider audience.

5 Common mistakes marketers can make with Google Ads- Avoid these and Learn from it

1. Spending blindly (not maintaining a healthy CPC ratio)

Never blow up your budget in a monotonous list of keywords. Spend some time on research and be active in your marketing community to get better insights on Google Ad Works. Try maintaining a healthy conversion per click ratio.

2. Not using Commercial intent keywords (Repetitive plain use of main Keywords)

Commercial intent keywords are some of the most promising keywords that marketers can set the Ads on for the customers. Instead of keywords with informational or awareness value being direct and investing in Commercial intent keywords is wise.

3. Not selecting exact match targeting (Don’t let Google choose what is relevant for your site)

More often than not your ad must match much of the searched keywords on Google. In several scenarios, Google fails to link the visitors to your Ad even when the keyword is relevant.

4. Running unappealing ads

Some hardheaded marketers don’t recognize unappealing ads and continue to spend more on those. It might be the case of good ads being less attractive over time, or sometimes bad landing pages are also possible. Discontinue those and try refreshing the Landing Pages when necessary.

5. Not pitching your offers in the description (unable to highlight your uniqueness)

If there is anything that might it be offers, discounts, services, or even support that sets your company aside, never forget to mention it straight at the beginning. Your meta description acts as the text of the organic ad and it is foolish to keep it generic. It might not have any negative effects on your ads campaign but you are not making must of your budget by ignoring this point.

Google Ads campaign is one of those components in your digital marketing strategy that requires a lot of study and research even before the implementation. However, once you have formulated a proper landing page, you are guaranteed to receive the audience both quality and quantity. Take the tips and avoid the common mistakes mentioned above for a better Google Ads campaign in 2021. 

9 Reasons Why mobile optimization is so important for your Business Website in 2021

Mobile Optimization is more than just a responsive site design in 2021. It is a process that assures that the visitors who access your website from their mobile devices have the experience that was optimized for the device. In simpler terms, a website should be readable without any significant changes in content appearance and with the functionality that is available when the site is open from a desktop version.  

mobile optimization

2019 had seen over 60 percent of desktop users while 35 percent of the mobile users browsing from their devices of the total internet users. 2021 has drastically changed the places. Some recent studies show over 54% of internet users using mobile devices. Desktop users only make 42 % of total users. This might be the result of a better and wide variety of smartphone sales in the past few years. While these numbers are still in the growing trend, Mobile optimization of your business website has never been more important than it is now.

Here are 9 Reasons why mobile optimization is so important for your Business Website in 2021 and more.

1. It helps in reaching a larger pool of audience effectively

Plain and simple like that. Your website optimized for mobile means better search engine optimization overall. This prompts Google and other search engines to rank your site higher. And like that, you will be reaching an exponentially larger number of visitors.

2. To reduce the bounce rate 

Bounce rate is a term used to analyze the percentage of visitors that enter your site and leave rather than continuing to view the other pages of the website. A lower bounce rate means a lot more time spent by each visitor to your site. The cases of users leaving your site is very high for mobile users if your website is not mobile optimized. Hence, optimization factors directly on reducing the bounce rate of your website. 

3. for better SEO Results

There are multiple factors a google (or any other search engine in this regard) algorithm takes under consideration for ranking your website in SERP. Mobile optimization technically improves several aspects in itself giving users a better experience with your website. Similarly, bad content displayed better always outperforms good content displayed in bad order in the analytics.

4. To get more bookmark conversion 

If your website has that easy to use and better design factor, visitors once in your sites are more likely to revisit time and again. Bookmark is the standard way of saving URLs for future use for most browsers. A better mobile optimization helps any website to get more bookmark conversion.  

5. for high-quality brand values

This is one of the most important advantages of proper mobile optimization of your business website. Sometimes not having any negatives acts well and a lot for your brand value. Your website is more likely to be shared and suggested with properly optimized pages rather than random designs. 

6. Advantage to your competitor

If there are two competing websites under the same industry one with a better-optimized business website performs better. A lot of other factors still do matter but mobile optimization makes sense and is better done than left for later. Hence, the decision to make your site mobile-optimized will be a wise one if you do it earlier than your competitors. 

7. Displaying content as it was meant to be rather than it appears 

If your site uses a lot of images and graphics for displaying the web-content, mobile extremely important. You could display your content as you wish that your visitors will see rather than unplanned changes on a smaller/different-sized screen.

8. to better-implementing marketing strategies

One of the basic principles of marketing is that it is easier to showcase and sell better products. This is similar to the case of your business website. Mobile optimized websites are better in several ways than those that aren’t both on design and functionality. For implementing marketing strategies mobile optimization of your website is a must. 

9. for better Sales Motivation

User experience is one of the most important factors of a business website. An easy-to-use website more often than not motivates more sales than a disorganized one. Most of the e-commerce and similar activities are carried out from mobile devices and mobile optimization aids in different steps of the sales process.

Technical Steps for Mobile Optimization

1. Remove the Separate URL (for e.g. the ‘m.’ before helps in mobile browser but often is bad for SEO)

2. Most importantly, give your business website a responsive design. 

3. Maximize the loading speed. Speed is the winner for mobile browsing. 

4. Fix any technical error. In different screen size, make sure the buttons work like it was meant to.

5. Leave gaps between the elements. On a small screen, it must be easy to touch and select what the user wants.

6. Use the pop-ups extra wisely.

7. Always prefer HTML 5 to the outdated Flash. 

8. Make sure the important contents are visible and visible properly. It will matter a lot on the conversion rate of visitors.

9. Integrate social media properly on your site.

10. Provide a better video experience (the underrated component of your website.)

11. Always optimize the site for local search. i.e., your address, contact, and working hours with chat options.

Things to focus on while optimizing your business website

1. Navigation must be simple enough

We have seen enough of too many complex changes attempted for websites to optimize better. Only a handful of times these over-the-top works have been successful and the rest have been wasted. Let it be simple. No funky artworks or extra clips. If your site looks clean and functions well, you have achieved 90% of the mobile optimization.  

2. Use of Lower resolution image fit for Mobile and Tablets

You might want to put the images of the highest quality on your website. While it is a good thing to plan but you should consider the practicality of this scenario. Your best quality photo means high resolution and it will take exponentially larger space. This will inevitably result in slower loading time and a less ideal user experience. Hence you have to opt for lower resolution images that are just good enough here.

3. Design with Finger usability (Icons, Buttons, and text size)

Browsing on a desktop and mobile screen is significantly different. No difference comes close to the interaction by muse pointers and interaction by a thumb. When a website is shrunken to a smaller screen the buttons get smaller hence more difficult to select properly. If you have to, change the size or position of these buttons, icons, and more for making the users feel easier to navigate and use your website.  

4. Manage in a way that the least content is lost in smaller screens

Sometimes you have to prepare for lost content or at least the structure when the website is opened on a mobile screen. Always prioritize the main content rather than what is visible in these scenarios. Keep one thing in mind that users to your website must get what they have entered your website for.

5. Prominently display your contact information

This might just be the most important point to focus on but largely overlooked during mobile optimization. Prominently display your contact information and social media buttons. Make it easier for the users to keep in touch with you or share your content in their network.

6. Don’t forget to add Mobile-specific functionality.

Mobile-specific functionality is the feel-good functions that make your site memorable during mobile browsing. It might be multiple taps, gestures, buttons, sliders, or other extra accessories that help users to use your site easily.

Mobile optimization is important and it could play a bigger role in the success of your marketing strategies. Always research more and hire professional web developers for the best results regarding it. Each website is unique and with mobile optimization, you can make your specialty pop-out for mobile users in 2021.

Using website builders vs. hiring professional web designers for your business website

Websites might be the most important part of your business and can play a significant role in your success. Previously, your only option was to hire a professional. This had many advantages as well as problems with it. Website Builders, as a growing software platform is a real alternative as we are heading to 2021.

With the introduction of a handful of fantastic website builders out there you can now build your website with less or even no coding skills. However, it doesn’t mean you should. Most website builders have few problems of their own. It is imperative that these builders improve in the coming years. However, at this level now you might want to research further while investing in professional web developers or website builders. 

Web Builders vs professsionl web designer

You may have a clear-cut decision on your hand as your preference can be different for the business website. For example in the case of startups, those who have a separate investment budget tend to hire professionals for their website. However, in the same scenario, if the website wants to go up and running in a short time, a website builder is a wiser choice. This article helps you to make a better choice if you are hoping to hire a professional website developer or use a website builder for your business. 

Pros and Cons of using Website Builder

Website Builder is simply a software platform that allows users with little or no coding skills to build a website. For the most part, it is simple enough for a common person but displayable to do its job. No matter what anyone has to say this is a trend that is here to stay. Hence, investing in a popular platform might do you well and help you to attain better quality and quantity of traffic. Here are the pros and cons of using a website builder.

website builder

Pros

* No Coding Skills Required

The very base advantage of the website builder is the ability to design and develop without coding. Some of these might even allow you to drag and drop your preferred components to your website. Similarly, the interface here is easier with clear instructions on how to use them. You can get used to the tools here and start working on your website from the very first day.  

* Fast for every step of development

Most people might not know this but it takes hundreds of hours of coding during the complete design and development of a professional website. In comparison, a website builder is exponentially faster. A proper website here will be up and running within a week.

* Cheaper in comparison to other methods

Website Builder is simply cheaper in every regard. For startups with less capital, this might be a game-changer. You can use different necessary components of a good website builder for less than 10$ per month. However, it is not new for different builders to add charges in cases of exclusive website features and extensions too. 

* Easy to Export and Manage

It is one of the major attractions for website builders. Big website builders not only give you the ability to develop a website but also host it with them. This allows for smooth easy and fast export of the website components to be live. Similarly, it is also easy to export the site in case you want to change your platform. 

Cons

* Not Custom Designed

One obvious thing for Website Builders is that you can miss the ‘Pro’ experience. There are a wide variety of templates available but it is rarely customizable to your interest. Similarly, more often than not these templates are not mobile optimized which can be bad for your business website.

* Comparatively slow loading Time

Speed is more important now than ever. Stats show that more than 70% of total visitors bounce off your website within the 10 seconds mark. Fast websites do much better in this context. However, Website builders can’t guarantee you that and your site could be significantly slower. 

* Poor possibilities of on-page SEO

You are not required to touch any codes for website builders. While it might sound great most out there have unstructured and messy codes. To what degree it will hamper your site is uncertain but it will damage your on-page SEO. Similarly, SEO is way better with some assistance and analysis plugins which most website builders don’t support.

* Limited Pages and features

Features are more likely to be limited in website builders for selling a much expensive premium package. You might only be allowed to create few pages and it will not help for a large business.

Some well-known website builders

Here are some of the best website builders for you to give a try if you want a top-notch and efficient interface to work with. 

* Wix

Wix might be the most popular and known website builder. The aggressive advertising campaign certainly worked for them. One disadvantage here is that once you have published your site here you can’t switch. 

* Duda

Duda is up and coming website builder. With a small charge upfront, almost anyone can build their website with Duda. The most impressive feature here will be the guaranteed optimization for a mobile-friendly version of your site as well.

* Gator Website builder (By HostGator)

Hostgator has been one of the best hosting services in the world for some time now. They have entered the market now as a website builder as Gator Website Builder (GWB). It might not be the best one for you right now but there have been leaks about substantial investment from the company for the coming years. 

* SquareSpace

Squarespace is the website builder for those who love to meddle around their site. It has lots and lots of exciting tools that can help your site to stand out from the rest. 

* Ukit

Ukit is a Russian website builder which have been the topic of discussion as an up and coming builder. Ukit is popular out there for its in-built statistics pages and superior image editing tools for your website.

* Weebly

Weebly has both free and paid versions with little to distinguish between those. Weebly is great to learn how to build your site from scratch with its easy UI. 

Pros and Cons of Hiring professional web designers

A web developer is a professional who unlike website builders will make your site from scratch. In comparison to Web builders, you can sit back and relax and 9 out 10 times your site will be fantastic. Remember a point that it is not about how much your website costs but how it might cost your business if you do not have a professional website. Here, are a few pros, cons, and more if you want to hire a professional web developer.

professional web designer

Pros

* Websites professionally developed is more secured and faster

Security and Speed might be two of the most important factor to help in your website visitors converting as your clients. A professional will take the security and speed factors as the most important requirements.

* Your website will be unique and aids in developing a better sales pitch

Creating something from scratch means that your website will be yours in every possible way. Being unique will help your brand to grow and might be extremely beneficial in a long run. It highlights what matters and that can be what defines your business among your competitors and targeted audience. Apart from this an aesthetically pleasing website is a plus point for any marketing strategy.

* Skilled developers can help very much in successful marketing and SEO strategies

SEO and web development come hand in hand. This step is where hiring a professional takes every step to the next level. The expertise of a web developer combined with the tips and strategies of a marketer will assure you have faster ROI. Similarly, a better content management system and the availability of different custom-made plugins will make your site rank higher in the search engines. 

* Web-support is better and you can troubleshoot any complications easily

Websites can change with the smallest of inserts. This might be for both the website builders and while building a site through a professional web developer. As developers know the code they wrote troubleshooting and solving errors is efficient here. Similar, can’t be said about website builders as they are known for the slow or late response to customer inquiries.

* You get exactly what you wish

Simply put it this way, your ideas can get the results on your website here. As you can control and manage every bit of the pages or parts of your web-page you get exactly what you want from a professional web designer. 

Cons

* More time consuming and long term project 

Making a website from scratch will take significantly longer than with a website builder. Similarly, due to this being a long-term project if you didn’t hire the right website building company or professional this can be a headache. Sometimes, it could even be a waste of your money and time.

* Coding skills might be necessary for updating and managing your website

Now, you can get everything on the front of your site with a well inserted Content Management System (CMS). However, coding skills or a simple understanding of code will be required if you want to change further. This is necessary if you aren’t able to contact your web designer for every small and big change. 

* It is difficult to balance both the quality and cost of the website

The cost factor here plays a major role. While it is no doubt that spending freely will result in a lot better website, it is extremely difficult to create a website on a budget. You might find options out there but a cheap website by a professional web developer means a drop in quality. 

* Requirement and development process can get confusing sometimes

This is the very first step and miscommunication will not be good for both parties here. Throughout the process of website design, you might have to give your input for the site. This might not be the best use of your time in the case of long projects.

* Simple steps might require complicated codes

For something simple as drag and drop in a website builder, it might take hours of code for a web developer. This is the truth behind the website being custom-made for you. Sometimes, bugs and errors can extend the deployment phase of the site too.

Things to ask before hiring a web developer

If you have chosen to hire a professional to make you a great business website here are few points to discuss before the deal is done.

1. If possible, hire someone from your Professional network

Rather than heading straight to Google and searching for a professional web developer, try seeking for one in your network. You can trust better and even know the hiring experience of your other peers. This step will also be helpful in your long run.

2. Ask for the experience not only as a web developer but in your business industry 

As a web developer, it is positive that professionals might have completed dozens of projects. You will be benefitted more if they have worked in some sites related to your business. Similarly, you can also ask them if they’re open to research further on your industry in these regards.

3. Ask for his/her previous works

You might not have to do these as most professionals will showcase their projects readily. Take a look at those and make your decision. Sometimes it is better to do what your heart says. If you fancy the style and components of those websites, hire them for your site too.

4. Make a design Wish list and ask for their further recommendations

It is very helpful to have a wish-list of what you want to see on your website. This step will assure that the website you have in mind is not out of the skillset of the web developers. Browse few business sites on the internet and make a list of what might make your site look and function better.

5. You can test their technical skills with demo works 

It might be difficult to trust someone easily. In this case, make them show or prepare you a demo of their skills. You can choose quick and easy tasks for them and if satisfied carry on further with the project discussions. 

6. Check for the endorsement from their previous clients

This step is obvious but very helpful. Ask the contact info of the clients and try to get their honest experience. If you are assured of the professional service here, you can go on to hire them. In case you miss few negative recommendations, this step will help you.

7. Assure for the web-support availability even after the project is complete 

Now, make sure you are not completely left once the project is complete. It is better to pay extra if available for web support. This will prevent you from the hassle to hire an extra employee to take care of your business website. 

Conclusion

Choosing between using a website builder vs. hiring a professional is always debatable. There is no doubt that a proper web designer will always come on top. However, if the work is done for your business it might be more than what is necessary for your business website. Hence, heading towards 2021 you have to clear out your plans and choose wisely to attain the ideal website fitting your business. 

E-commerce websites in 2021- A necessity for online business in Nepal

Online Business especially buying and selling different kinds of things online is trending in Nepal right now. The use of social media in particular has made it easy to provide an online store for your products. If you are exclusively selling through Social Media (Facebook and Such), it might change More often than not the rules and laws introduced by the government seems premature or without any significant benefits.

e-commerce website

Ministry of Industry Commerce and Supplies (MOICS) have made it illegal to sell products through social media or other platforms without the use of a registered E-commerce Business website. They marked out that this decision was made to monitor and control internet scams and phishing activities. This law when passed will mandate any online seller business (big or small), to have a website. If found otherwise the entity is susceptible to a fine up to 1 Lakh.

So what are the changes for you as a Businessperson? Well, you have to go through a couple of steps to make your eCommerce site legitimate. The first point is that your website has to be secured with Secure Sockets Layer(SSL). It is nothing new and most professional websites use this to protect the client information. The second step is to go to the user protection department portal and notify your business. After that, you are required to clarify the taxes, additional charges, Guarantee/Warranty policies, and delivery windows on your site.

Better For Consumers

For Consumers, this would be a positive decision. Multiple sites selling different products will let you navigate and compare the prices better. First, it might look like a hassle switching to a browser from your everyday app. However, extensions like Honey and similar ones will allow you to get the best deals easily. The most important advantage here is the scam rates will be less and you can hold the sellers accountable for any bad experiences.

Online is the way to go and there is no second opinion to that in Nepal too. The next Daraz or Sastodeal is just in their beta version, and a great dynamic easy-to-use eCommerce website can be a game-changer. At first, this decision might seem like a barrier for startups, but the advantages and integrity assurance makes it better. Here, are few things for you if you are planning to obtain an e-commerce website for your online store.

Website as an Investment rather than an expense

If you are looking at your website as an expense, you are doing it wrong. You spend money here not because you have to but it is bound to bring you more business. ECommerce websites are the best investments for your business with a quick ROI and profits. Comparing more deeply, a good website can make you a lot of money while spending money on a bad website is letting that capital down the drain.

For a new business, it is very important to understand the website and how it works. Now, it is necessary with the Government’s decision but just setting it up and not utilizing it to the fullest might be foolish. A good website can bring more customers to your business and it knows no boundary. You can connect with them better and be a reliable source of the online store now. Your eCommerce website is your shop window, your customer service, marketing, and brand-building tool, and most importantly your PR ambassador.

What to look for in a good eCommerce website?

Here is a list of features to look for in your eCommerce website. It might not be necessary for your site to focus but we generally suggest you know more

  • Easy content management ability
  • Support multiple payment options (cards, e-wallet, and more )
  • Clean UI for a better user experience.
  • Tools for managing the promotion as well as discount codes.
  • Scalable and adaptive to new versions of Web Technology.
  • Easy to Manage and use Checkout/Cart.
  • An integrated blog and news segment will be helpful too.
  • Layouts and codes focused on easy search engine optimization.
  • Email marketing integration to connect well with your visitors.
  • Review and rating system for customer feedback.
  • ChatBots and Customer support system.

Benefits of an eCommerce website for your Business

Here are some obvious benefits for your business after adding an eCommerce website.

  • Low set up cost. Minimal in comparison to actually having a physical store.
  • You can operate your business from anywhere. It provides you the flexible option to operate from a small warehouse with a digital storefront.
  • Scalability option is limitless. You can easily upgrade your website capabilities.
  • There are no time restrictions. Apart from customer service, you can be a part of your site at the time that fits you best.
  • Your sales are more manageable and measurable for aiding your strategic decisions.
  • It is less time-intensive once the design and development steps are complete.
  • Better cashflows and higher profit margins.
  • It helps to overcome geographical and other physical limitations.

Is it necessary to hire an IT professional for managing the website?

Well, it all depends on the scale and time your online business requires to function properly. If you are a startup with less capital, you can learn to use and manage your own website. In a medium-volume business, you can hire dedicated personnel for updating and managing your e-commerce business. Going further up, a department of professionals can give you the absolute best from your site.

Your other option is to pay for the services of an IT Solution (Web Solution) on an annual or monthly basis to give you the required web support. It is best for you with fast response and dependable services. You mightn’t notice but running a well-managed and designed website can save you money in other sectors like maintenance and QC. Hence, you can benefit from assigning an IT/Web professional depending on the manpower requirements.

We have seen so much negativity in the decision to mandate business websites. For online businesses big or small, this might be a direction to head for rather than being a ball and chain to your success.

13 Must-Have WordPress Plugins for Business Websites in 2021

WordPress is one of the simplest ways of creating your business website. It is also popular with over 40 percent of the total websites on the internet powered by WordPress. Business websites in particular can benefit a lot from WordPress. The easy admin experience with a wide range of scalability and better ROI are some of the major appeals of WordPress Plugins.

wordpress plugins

As an open-source content management system (CMS), WordPress has numerous quirks. One such is the availability of numerous fantastic WordPress Plugins. Due to the platform being amplified by the global community each year there are some genius Plugins to make your work easier here. Being updated to these will help you to efficiently do your work as well as improve your website. We shout out some of the very best WordPress Plugins in this article.

What are WordPress Plugins?

A WordPress Plugin is a part of code that ‘plugs in’ to your WordPress site. In simpler terms, it is a bubble that adds to the functionality of your website. These might be new or even an extension of the existing functionality. WordPress Plugins can make anywhere from small tweaks to a lot of major changes to your website. For example, some plugins will help you in creating small updates while others can change it to a fully functional eCommerce site upon your choice.

There are over 60, 000 plugins for WordPress going towards 2020 and each has its own characteristics and functionality. Most of these are free while others might charge you for the premium versions.

Advantages of using web plugins

* It saves a lot of time. Plugin developers have spent their time and effort required. Web developers are greatly helped here.

* It provides some flexibility to customize site functionality and features.

* Plugins can be very reliable for getting things done fast.

* It can help you change different components of your website without advanced technical abilities.

* Web Plugins are easy to install as well as uninstall which prevents hassle in updating your website.

Although there are many advantages of installing different plugins there are certain risks if used the wrong plugins. Some of these include causing an error to your website, vulnerability to your website security, or introducing malicious codes. To prevent these always use well-known and trusted plugins. Keeping a backup is also wise. Using more plugins than you need can also hinder the website speed. Hence, choosing a correct and useful plugin to do the job is significant.

Must-Have WordPress Plugins for Business Websites in 2021

1. Yoast SEO

WordPress is an SEO friendly platform out of the box. Yoast is one of the most complete Plugins to help you and improve the on-page SEO here. It has different tools and features to analyze and improve your content to fulfill the technical requirements. By generating sitemaps, Yoast also helps you to connect with the Google Search Console. It also comes with a powerful feature which detects the change and broken links on your website. You have both free and premium versions here with the latter offering more scalability and in-depth analysis.

2. WPForms 

WPForms as the name suggests is a simple WordPress plugin to make a user-friendly contact form for your website. It is very important especially for business websites to get connected to their clients. WPForms makes it possible for your clients to get in touch with you more effectively. With drag and drop features you can easily create different types of forms. With over 3 million users, it is best for websites requiring contact, subscription, online ordering, payment, survey, and similar types of forms. 

3. Monster Insights

Monster Insights is easy to reach plugin integrating the Google Analytics components to your website. Taking the data and charts from Google Analytics, you can now analyze and work on the changes from your WordPress dashboard. Unlike Google Analytics, here you are given all the important stats that matter within the website. Monster Insights has both free and premium versions. Although the free version is enough for beginners, the Premium upgrade can give you an extra edge here.

4. WP Rocket

WP Rocket is a WordPress caching plugin helping your website to improve the speed almost instantly. The best part here is that WP rocket doesn’t require any technical skill. It automatically turns on all the recommended caching services by WordPress like compression, page cache, gzips, and pre-loading. As it is a smart plugin it works by automatically building your website cache even before someone’s request. Imagify is an optimization service available for image contents with WP Rocket too. It is a paid version of WordPress Plugin.

5. Updraft Plus

 Updraft Plus is a widely used WP backup Plugin on the market right now. Allowing users to set up automatic backups, it is easy to use and manage. Updraft Plus stores these backups in a remote location improving the security factor of the website. Similarly, the easy restoration option makes Updraft Plus a must-have WordPress Plugin for a professional website. It has both free and paid versions. The paid version gives you additional features and priority support.

6. WooCommerce

WooCommerce is one of the most popular and flexible plugins developed to give a complete open-source e-commerce solution. It powerfully blends commerce and content offering an enticing storefront to your website. From bookings, subscriptions, memberships, dynamic pricing, to categorization and display of goods, Woocommerce handles it all for you. Additionally, you can choose multiple payment and shipping options as well as automated calculations too. It is a free WordPress Plugin.

7. PushEngage

PushEngage is a web push notification plugin. This is one of the recent techniques to improve user interaction on a website. PushEngage allows you to send different targeted announcements and messages to your website visitors. It comes with several powerful features coming in handy for any website. Especially for an e-commerce website, PushEngage can automatically trigger price drop alerts, cart abandonment notifications, inventory alerts, and more. Also, managing updates and newsletters are made simple with PushEngage.

8. SeedProd

SeedProd is a simple drag and drop page builder allowing you to create custom page layouts. You can choose from over a hundred different templates or even build one from scratch with SeedProd. All these without a single line of code. SeedProd is the answer for unsteady web support with easy customization of landing, sales, registration, maintenance mode, 404 error, and several other pages. It also has free and paid versions serving different functions.

9. Member Press

Member Press is a useful WordPress plugin that allows you to build communities, courses, and membership sites easily. You can create subscription plans and provide different access levels to your content. It is also designed in a way to combine well with WooCommerce hence supporting several payment solutions. The main features of Member press include drip content, LMS, group memberships, and automation features. Member press is a premium WordPress Plugin with the only paid version.

10.  WP Mail SMTP

WordPress by default uses PHP mail functions to send your emails. But, several hosting companies don’t have a proper setup for this feature. It might result in your clients not receiving important email notifications. WP Mail SMTP is an SMTP mail server solving your problems. It has both free and paid versions of Plugins to use.

11. SEMRush

SEMRush is a powerful marketing toolkit beneficial for digital marketing professionals. It will help in your website growth as well as SEO. Similarly, it also aids in Paid traffic and PR strategies of your website. The best part here is that it is a tool to have for gathering useful information and getting the upper hand over your business competitors. Keyword research, track brand mentions, and backlink audits are some of the main features available here. SEMRush is only available in the trial and paid versions.

12. Pretty Links Pro

Pretty Links Pro is a link management WordPress plugin. It is one of the best tools available for affiliate marketers. Similarly, Pretty Links Pro also helps business owners, podcasters, and marketing strategists with the easy creation of short URLs in WordPress. Pretty Links Pro is a paid plugin but you can select from a range of plans that fits your website needs.

13. LiveChat

LiveChat is live chat support for business and e-commerce websites. With tons of customization options, it is gaining popularity lately. The best thing here is that it also comes with a mobile app. You can provide real-time-support to your clients with Live Chat. We suggest you use this with the ChatBot created by the same team for the fastest response and best AI-powered ChatBot features. The WordPress Plugin for LiveChat is free.

Here are some tips to choose WordPress plugins that work best for you.

* Research is the key. Read carefully about the information and functionality available with every WordPress Plugin.

* Spot different versions of your plugins. If there are paid and free versions, select one which is best for your plan. Also, check if it is a one-time purchase or an annual payment.

* Test your plugin before committing to it.

* Check if your plugin is blacklisted. There are a few WordPress plugins that are banned by some hosting services.

* See some reviews and evaluate the functionality and quality of the plugin.

* Choose a trusty plugin developer, some of the best ones here are made by reputable companies. 

These are some of the most impressive WordPress Plugins to have on your business website according to our expert study. WordPress is a diverse platform and it never hurts to know more and stay up to date with new ones. Stay connected with us for more tips and information regarding your business website.

The Ultimate Guide to Google Analytics: Measure Your online Success in 2021

In this era of SEO and Digital Marketing, Your business is always under threat of being unable to maintain that online presence. For starters, it might be intimidating with so many sub-tools and services given. Google Analytics might be that one important weapon on your SEO arsenal going towards 2021. Well, everything starts with a wander and you can easily learn the basics. To dive deeper into it there is some fantastic tutorial with a complete professional demonstration of GA.

Google analytics

Although there have been so many tools out there doing a similar job. Software like Matomo, Woopra, FoxMetrics, and Chartbeat do some pretty great stuff but if you are looking for a complete organizer for a proper SEO, Google Analytics is the one at the top. It is never too late to learn and improve your web performance. Here is an outline of a guide even if you have never used or heard of Google analytics before.

What Is Google Analytics (GA)?

Google Analytics, is an analytical tool providing users with an in-depth look at your website or web app performance. In simpler terms, it is a tracker keeping your progress and performance that your website in real-time and offers you a visualization that is easy for anyone to understand. It integrates with the major Google marketing and Ad platforms which helps for anyone using multiple Google plugins and tools in their websites.

GA is very data-driven. For anyone investing their time to learn and do SEO, it can be extremely helpful. Similarly, professionals with the ability to analyze and act on the data provided by Google analytics can do a lot using it. A certain drawback or problem for many beginners is that GA might take some time to set up, and a bit more to learn, maintain, implement, and use. However, the marketing analysis options and amount of data given here for you to work with is more than others right now.

The paid version of GA and its latest price

Google Analytics has both paid and free versions available in the market. Both with their benefits, one can choose among them for the best fit for your business. The paid version of GA is called Analytics 360. For beginners and small businesses, the free version will more likely be enough with the features it has. However, Analytics 360 is highly recommended for Enterprise business as even small things can have a big impact at this level.

Analytics 360 is an expensive service from Google as it includes so much more than analytics. The Plan starts from 150,000/per year. It becomes obvious the worth of Google Analytics 360 providing you the raw data rather than the sample ones. For a big organization, valuable insights here are proven to be worth years of studies and analytics.

Comparison between the free and paid version

Paid Version always provides much more than the free options. It couldn’t be clearer than with Google Analytics. Here are the major points of comparison between these two: –

* Standard GA has a data volume capacity of 10 million hits per month. That goes up to 20 billion in the paid analytics.

* Both have data Export and Tracking API.

* Maximum Data rows peaks at 50,000 rows for general and its 3 million rows for 360.

* Ten times more custom Dimension and Metrics available for the premium users of GA.

* Data Freshness can be over 24 hours while fresh data is fed every hour in the paid version.

* You have the opportunity to own your data which was very limited in the unpaid Google Analytics.

* The social media, mobile, and video sections are almost similar in both versions.

* More and accurate Analysis tools are available for Google Analytics 360 users.

Analytics 360 completely outs the general version with support and you are more likely to pay more for these. Some of them are:- 

* Dedicated Account Manager

* Discovery/Needs Analysis

* Implementation Audit

* Implementation Support

* Training from Google Experts

* 24×7 Emergency Support

* Friendly, Responsive Support

* Digital Measurement Strategy

* Analytics Maturity Assessment

* Data Integration Services

* Reporting Configuration

* Analyst Consulting Services

* Search Marketing Services

* Conversion Consulting Services

* Technology Recommendations

Set up Google Analytics with a stepwise guide to using it

 To set up GA follow our stepwise guide below: –

1. Set up a Google Account. It doesn’t have to be new. i.e., you must possess a registered Google account email and password. 

2. Now you have created your Google account, you have to register for Google analytics. Add the URL, company name, and industry of the website you want to track next.

3. In this step you have to add a view to your property. Name and select different types of views. After filling some other boxes you are good to go. Also, remember you can add a max of 25 views to a property in Google Analytics.

4. Step 3 will allow you access to a unique ID (for tracking) and global site tag marking the successful creation of your property. It is a necessary code you have to add to each page for measuring different visits. The data available to GA is due to this ID.

5. Now, paste this global site tag on the <head> tag of each page you plan in measuring. You can select the category of your site here for more precise data collection.

6. Return to your Google Analytics portal and check if the code is working. After verification, you are pretty good to use GA.

(Note* you are not required to add the GA code to every page of your website. As long as your other pages or even new page follows the same header module GA analyses that page. In case you have multiple page types, you have to copy the code and paste it to each header modules.)

Google Analytics Reports

The reports provided by Google Analytics is one of the most important outputs from all the hassle that you have been through. Take a look at the left-hand sidebar and you can find every type of report here. It could be overwhelming in the beginning but you can view and analyze one report at a time and focus on the results. Here are the generic reports provided by Google Analytics.

1. Real-time reports

It gives you real-time data i.e., what is going on your website at the moment. You can capitalize on a new post if it is doing great due to some reasons too.

2. Audience report

It gives you a very high-level overview of the type of Audience visiting your website. This is very important to know how you’re trending overall. Know the demographics of active users, lifetime value, and cohort analysis from this report as well. We suggest you check this report at least once a day.

3. Acquisition Report

The acquisition report simply breaks down the traffic received by your website. These are categorized by Organic, direct, social, email, referred, paid search, affiliate, and other sources. It provides you insights into which subset of traffic to work most on.

4. Behavior Report

It is the report that you are more likely to spend the most time on. It provides information on the Site Content, Speed, content Drilldown, landing-exit pages, site search, search terms, and much other stuff.

5. Conversions 

As the name suggests conversion report shows the rate of objectives completed by the visitors visiting the site. For example, buyers buying stuff on an e-commerce site. It shows how your website is doing goal-wise across the board.

Advantages of using Google Analytics

* The general version is free of cost. The valuable output comes without any charges and a little effort.

* On good hands, this can be a game-changer for your business.

* Data Visualization helps you to understand the performance of your website easily understandable.

* Reporting allows you to draw meaningful conclusions. The data here will make sense. 

* Real-time data to compare metrics and check performance on a different basis.

* You can pinpoint your target audience better.

* You can know the behavior and interests of the website visitors and make better changes in the upcoming days.

* It helps your website with better technology. SEO is helped a lot through Google analytics.

Now you’re ready to track

With all these done and dusted you are ready to track. An extra tip for you will be to join the digital marketing community in social media for updates and more queries arising from Google analytics. You can come back to this site again if the data analysis and SEO tend to get more sophisticated.