8 Powerful reasons why Blogging is Critical for your Brand

Blogging is still a very important way of being up to date with the changing market and giving your customer what they want. It doesn’t matter what type of company you run, you still got to have a blog in 2021. Building an active community is a major contributor to the growth and stability of your brand. Blogs can help to awaken your stagnant digital profile. From simply attracting new clients to benefitting your business website technically during SEO there are several reasons to invest in blogging for a company.

Despite some lost interest of many companies following other marketing trends, Blogging can’t be replaced. It is a consistent way of connecting and communicating with your customers. There are three ways to integrate blogs into your business. The first one is to dedicate a separate segment in your website to the blogs. It is an easy and most common way of blogging. Your second, and a bit more professional way is to create a new blog website including different blogs under subsections and classifications.

The third way of blogging that helps your brand growth is through guest posts. It simply utilizes a more popular and established domain to link back to your business website. It doesn’t simply matter which of these you will utilize in your business but it will surely improve your site with quality and quantity. Here are 8 powerful reasons why blogging is critical for your brand.  

1. It updates your audience about your business

Blogs, unlike your website, can use frequently changing and posting content for regular interaction. It will help you to release updates and messages to the visitors. Similarly, you have no limitations with blogs to achieve this. Apart from the products and services you provide you can use the blog to tell the audience who you are. As a communication channel timely posted content, sharing options, comments are all helpful to update your audience about your business. 

2. Great for getting driving traffic with long-tail keywords

Blogs bring you traffic. It is simple as that. If even one of your blogs makes it to higher ranks of the search engine result pages, it will lead thousands of visitors back to your business website. Another advantage of blogging is the long-tail keywords that you can utilize to attract a specific audience to your website. It will help you to convert the visitors as customers easier and with greater success.

3. It is easier and more effective to get social exposure

Blogs are easier to share than the other contents of your website. With the use of a specific format of keyword, you can make appealing posts that will be opened and shared more here. For social media marketing, blogging is a boon. In place of trying to speed run new ideas for every new place, you can simply share the post with an attractive description. Similarly, your social presence will improve, and get more visitors while doing that as well. Blogging directly aids in achieving a higher exposure in Social Media. 

4. Blog segments is very useful for proper internal link building

Now one of the most important modern reasons to start a blog post is to benefit from the links generated by it. A well-written blog can attract a wide range of visitors. Through clever redirection in attractive lies, you can lead those visitors towards more productive parts of your website. Similarly, clients struggling with navigation can reach their desired pages through these links for their convenience. SEO success is right around the corner with good link-building capacity and blogging helps it closely.

5. Your Expertise can be displayed in the best way

One of the most effective ways of marketing your expertise to new people is through blogs. Writing professional informative blogs can help people with their problems and give positive rise to your brand. You can teach the visitors of the blog about your products or services better. This will help in your brand growth from the community level. 

6. Blogging gives you the freedom to explore new domain

One of the most impressive advantages of blogging is the freedom to be able to explore new domains easily. It doesn’t necessarily mean a drastic change but expanding to new services and products is simply within the reach of your computer. You can learn yourself while writing and make use of the blog components even more. 

7. Easier to get specific feedback from your customers

Now as much work might you have done in feedback forms and pages for your website, it can be made better through blogs. The comment or feedback segments in these blogs will help you immediately interact with your customers. Also once you communicate through blogging you are communicating with a general population which in return saves you time, hassle, and effort.

8. Helps in building your email database  

Yes, emails are still a major part of marketing. Any good digital marketer out there will tell you the bunch of benefits of having the clients’ email on your database. The ability to have direct access to the inbox of their email will magnify the dominance of your brand. Blog posts through comments, subscriptions, or simply with a query form can let you collect a lot of emails for your future use. Blogging in this way can make your existing email database more prominent.

10 Starting Tips for bloggers

1. Take and use quality photos to use in your blogs. New readers are drawn more to an attractive picture relating to your brand.

2. be consistent and regular in your blogs. If possible schedule everything to control it better.

3. Discover your effective and unique writing style. Once you are there stick with it.

4. Choose what to write through careful planning and thoughts.

5. Give plenty of links to your pages but don’t overdo it. The standard is giving a total of around five links per 1000 words in your blog post.

6. Use a watermark in your original pictures.

7. Give credit to sources and study data where it is due.

8. If your blog is directly related to your business be sure to focus on more call-to-action buttons.

9. Your blog design is important. It must be clean and easily navigable for users.

10. Make sure you give your users more ways to follow you and share your blogs.

Blogging is difficult to continue in a long run. However, a well-prepared blog will serve your site for years. For getting ahead of your competition in the competitive market take some help from professional bloggers and reach new heights with your business website.

10 Most Common SEO Myths Debunked in 2021

Search Engine Optimization (SEO) is one of the largely researched and implemented online fields in 2021. It is a major goal of competing companies to rank higher and that comes with hours of work and effort. SEO in itself is not a completed guideline but there are some general things to avoid for positive results. Some of the myths we present here are popular and for beginners could prove to be distracting from their goal.

There are well over hundreds of forums discussing SEO and its constituents. However, oftentimes you can get misinformation and downright irrational SEO claims. As an ever-changing medium people might let those impact their marketing strategies. That might be harmful to your website and sometimes nullify your optimization works. To prevent that here are 10 of the most common SEO myths with little truth to them in 2021.

1. You can’t set up both Bing Webmaster Tools and Google Search

False. As two of the most powerful and useful tools which can run perfectly without interfering with each other, you have no reason not to utilize both. There are several functions in both that you can use to optimize your data. Similarly, the data available in both will help you get insights into more secluded sources.

2. Google holds New Websites in a Sandbox for a long time before allowing it to rank

Absolute controversial theory. Your content starts ranking organically from the very moment it is online. So if there is any sandbox out there it has 0 minutes waiting period which doesn’t make any sense. So, don’t worry about any of this and release quality content when available.

3. You can Get Away with Plagiarized Penalty as it is only random

No. the Google algorithm doesn’t only make the copied content rank significantly lower but also the overall quality of your website. Frequent copying can be considered a felony under many laws which might result from shutting down your website to receiving legal punishments.   

4. PPC advertising brings Organic visitors to your site

PPC has a negligible impact on the organic ranking of the website. Yes, it is the truth. To rephrase that statement you can’t buy your way up to the higher ranks of search engines. The ads bring the volume and will be highlighted until your budget runs out. After the completion, your website rank will be back to normal.

5. Installing Google Analytics will automatically improve your Site ranking

It is one of the trust-factor theories where people consider Google as a person rather than an algorithm. You can get valuable insights and plenty of information for your business but to rank better, it is completely up to you.

6. SEO results can be visible overnight, non-professional Myths

Even if you assume every step of the technical/non-technical bit of your website and content is ideal, it might take anywhere from 2 to 4 months for your content to show up in the top ten (First Page) of the search engine result page. The Hard reality is that only the best websites rank the highest and several normal sites without SEO won’t make it here at all.

7. Bing and Google considers bounce rates highly while formulating the ranking factors

Bounce rate is more of a signifier for the website quality as seen from a visitor’s perspective. For example, a top-ranked single-page website will have a bounce rate of 100%. Bounce rate is not actively used as a ranking factor by any of the well-known search engines.

8. A pages link juice is not lost when it is redirected

15 % or more is what several studies show as the amount of link juice is not lost when it’s redirected. The equity passed from one page or site to another decrease resulting in making the site less worth promoting by other sites.

9. Brand-Building is not important for an SEO or only the technical Segments matters

Big Brands are helped by search engines. It is inevitable. However, these companies often also have highly skilled marketers working for them which will make the results more reasonable. If your brand is globally recognized SEO is more effective. 

10. Google only uses few Ranking Signals of your website components for ranking

As the number of websites of similar kinds is ever-growing on the internet, the Google algorithms are getting complex every time. Google uses approximately ten thousand big and small ranking signals as of present. That directly implies that one couldn’t simply hack a trick to rank in Google and SEO is a gradual ever-evolving process.

With these myths out of your way, you can properly start to understand SEO better.

19 Changes and Tips: Social Media Marketing in 2021

There are few things ever-growing, developing, and changing like social media. Each year there are major changes and modifications in the major platforms while the introduction to newer social media apps never fails to impress the larger public. However, the technical parts and intricate features among many others are absolutely significant for those involved in Social Media Marketing. There are no hard and fast rules to making your digital marketing campaign successful. But with a few tips, tricks, and principles one can get the upper hand over their competitors in 2021.

Social Media Changes

Social Media Marketing (SMM), as simple as it sounds to be a professional in it is simply taxing. Day in and day out one have to invest much of their time and effort in different uncertain things and foreshadow things before it takes place. Changes and major ones might push you towards the edge. However, these changes come with opportunities to benefit a lot if utilized properly. May it be using a different kind of content or completely switching the platforms, a good strategist never backs down from the wave of new technologies.

Keeping up with all and every change in Social Media can be a jarring task. That is definitely the case if you are new to the trends and technologies. Here, we help you to get one better. This article gives you some tips, a shout out before the changes and new technology introduction, as well as some game-changing, practices to follow and integrate into your strategy heading towards 2021. 

1. Facebook: Focusing on new storefront and Ecommerce

it is a work in progress but the changes in Facebook were almost imminent. With the rise of e-commerce, almost every major platform has centered towards a similar adaptation of their user experience. Facebook was unofficially one of the biggest bases for online selling and buying. With the new interface giving almost the major e-commerce website like feel, Facebook is planning to improve and support it even more. Facebook, the world’s biggest digital platform with over 2.5 billion daily users, is now making businesses easier to connect with buyers’ in-stream.

2. Instagram: Merged messenger and DM

The talks of merging two similar messaging modes owned by Facebook have been for the past few years now. At the end of 2020, Facebook announced the shared messaging across the platforms. WhatsApp is next on the process but it might take some time. So, what are the major changes to know here? The first point is the upgrade in data privacy and security. Now the developers can focus on improving the experience as well as marketers can better connect in different mediums from a single application.

3. Stories growing more popular on Twitter

Twitter has been adapting to the image and video contents putting the text-based platform in the backseat for now. Twitter fleets are the answers to Facebook, Snapchat, and Instagram from Twitter. It is impressive how well Twitter has done in stories despite entering the scene late. There are promises of AR and several similar effects rolling out with the next updates this year on Twitter fleets. Although it is exciting to see these features on Twitter it won’t change the main elements of Twitter anytime soon.

4. In-stream Shopping with Instagram

Instagram might be among the frontrunners of the e-commerce implementation in Social Media applications. The goal has been to add several dedicated features aligning perfectly to incite the purchase behavior in users. Similarly, there have been few leaks of integrated AR for digital try-on too which will be a gamechanger for online shopping. The features like one-click purchasing and swipes to browse the array of several products here are impressive too. As a platform for users to know about new brands and businesses, Instagram must be in your Social Media Marketing strategy.

5. Algorithm Shift with major actions against hate speech in Facebook

Now for the trends and the reactions of the major social media platforms, 2021 represents a good step in cyberbullying and harassment. 2017 was the year of ‘me too’ and similar trends showed the cancel culture rise in 2020. Facebook is trying to balance the integrity and authority of different fields and use the new algorithms to detect and minimize hate speech. Selection of the relevant comments and filtering of bad words had started a year before and it looks like it will expand with a better report and respond policies in 2021.

6. Twitter improving to give users more of the related topics and tweets

Twitter is planning to expand its engagement by improving the potential topics recommendation matching your feed. It will give the choice to follow a relevant topic rather than a page or person directly. In some formats, it will be like a Facebook page but with highly controlled posts. Topic spaces will improve the user experience and will be greater to control the unusual impression rates. It can be seen in the popular segments like sports and live events but not to a better level. 

7. Speculations around the variable home field made available for Instagram

Instagram is trying to focus a lot more on stories rather than post. It might not seem obvious at the beginning but we have got word that Instagram is dropping a major change in design with variable home feeds. The stories will take the limelight but the main feed is supposedly also available for users preferring that. A better theory will give you a stories feed and main feed depending on the amount of time you spend on those or studying user behavior. Looking at the new technologies this point is not too farfetched.

8. Snapchat focusing more now on e-commerce too

And this is not a new thing but we will state to you the obvious regarding Snapchat. It has the highest density of users among teenagers and young adults. Snapchat has tried to release a sub-platform in its app back in 2018 but it was not very successful. With new features and approaches, Snapchat is planning to upgrade the e-commerce components in Snapchat. The integration with Amazon here has brought exciting changes for users too.

9. TikTok reaching Billion users and beyond in 2021

App store shows that the TikTok app was downloaded over two billion times since its initial release in 2016. The live data signifies over 800 million users on this platform. The number is set to rise this year too with a large possibility of reaching the billion active users by the end. Once it has done so, it will leapfrog over Instagram and sits on the fourth spot behind Facebook, YouTube, and WhatsApp. With such presence and prowess in the rising curve, this app seems like it is here to stay. Make sure to use it in your SMM strategy too.

10. Linkedin focusing more and more on live events

Linkedin is the largest professional social media app. It is usually not on the charts for social media marketing but one must not forget its 700 million member’s network. A casual type of application in the past, Linkedin does not back on the face of helpful changes. One such change came with the focus on live events post 2019. It looks very likely that Linkedin will capitalize on this feature more going towards 2021.

11. AR glasses by Facebook

This might be one of the most exciting projects by Facebook and the best part is that AR glasses might be here before the end of 2021. The nearest competitor to Facebook regarding this Tech is Apple. However different sources show that Apple will back up for now after the release of AR glasses by Facebook in hopes of bringing a much-advanced version itself.

12. Audio Spaces gets advanced upgrades in Twitter

Twitter might be the most changed platforms in 2021 with so much testing and research being done. As an official announcement in November Last year, Twitter hinted over the near introduction of Audio Space It is the rival to popular app clubhouse broadening the ways users interact in Twitter.

13. Will Instagram Reel stick around or TikTok will overshadow it in 2021

Instagram reels were great but it was not original and inclusive. On the other hand, TikTok blew up fast and big. IG-Reels is most likely not to be considered as the major component of Instagram. However, they might stick with it for at least this year or so.

14. AR advancement in Snapchat

Augmented Reality and its advancements have been used in Snapchat for some time now. You can transform the way to look at different things here. Snapchat uses it as a lens rather than a filter maximizing the possibilities. Marketers can’t be lagging behind in using and marketing these. With Augmented touring and assistance, you can add several digital components to your physical products.

15. Better e-commerce integration in Tiktok too

October came with the announcement of a partnership between Shopify and TikTok. This simply enabled the sellers to integrate their accounts in Shopify with Tiktok and sell directly from there. Some might find this experience a lot forced in comparison to Facebook and Snapchat but its all positive for Social Media Marketers.

16. New and upgraded data insights in LinkedIn

Linkedin has boasted an absolute mass of career and professional database in the history of Social Media. Now the app is making several insights available from these data which improves the digital-matching algorithm here even more. The new career explorer tool in Linkedin is the best example of the future in data-driven connections. Both seeking and assigning projects to professionals has been made easier in 2021.

17. Different Categories of verification in Twitter

Twitter verification has long been the area of interest and it was inevitable that Twitter had to change few things. About a quarter of a million people are verified on Twitter and it includes a wide range of people. The blue tick now could change representing specific indicators on what the handle represents.

18. A controlled rise to the Chinese Social Media apps too

2021 will show the rising trend on Social Media apps in China too. The frontrunners of technology in the world some of these apps will try more to expand the global reach. Our top apps in focus here include WeChat, Sina Weibo, Tencent QQ, Xiao Hong Shu, Douban, Zhihu, Meituan, Toutiao, and Tik Tok.

19. Introduction of more and better Social Media apps prioritizing data security

It will not be easy to gain a network of everyday users when it comes to new apps. However, changes and new features might result in the up rise of every small and big app going towards this decade. Our top predictions show some apps which can step further as a reliable social media platform. These Include Lasso, Vero, Caffeine, Ablo, and Steemit.

Those were some brief updates and changes on what to expect from Social Media in 2021. Social Media Marketers out there be alert as the small things might matter the most while making strategies now.

9 Guest Posting Tips for Better Brand value and Reputable Link Building

Marketing is ever-evolving and in the past decade, digital marketing has been the way to go for every big and small business. While SEO techniques and tips are implemented readily, core content focused skills like guest posting has been massively underutilized. Any experienced inbound marketer will drop some very useful advantages of guest posting in a jiffy. It is effective, attractive, and at times self-sufficient too.  

guest posting

In 2021 if you are wavering with the same idea about focusing more on Guest Posting, we absolutely commend your strategies. However, there are few things to keep in mind especially for starters. These might be very helpful to get the full benefits from your marketing efforts. Here we present you with guest posting tips for both better Brand value and link building with other supportive information.

What is guest posting?

Guest posting is simply writing content for appearing on another company’s website. Yes, it is simple as that. At the surface level, it might not seem that fruitful. However, in the long term guest blogs massively plays on the mutual benefits of both websites. The term guest blogging is also used as a substitute for guest postings blogs are the most used formats used here.

For hosts, it acts as addition of quality content to their website. Similarly, it will normally add some new interests to their sites. Now for the guest writer, the advantages might be hidden. Firstly, guest post helps in obtaining and funneling the traffic from the host site to your own. You can target similar or different kinds of audience depending on your blogs here. Similarly, the exposure is helpful in your direct building of strong backlinks.

Difference Between regular blog post and guest Post

Regular blogs are the blogs that you write and post on your own site. It focuses on the tones and niches strictly based on your site. The traffic here comes from the search engine directly to your site. Guest Posts are slightly different content for the sole purpose of posting on other sites or publications. These might vary on information and usually utilizes the heading/topics relevant to the host sites. The traffic and selected visitors are then invited to your site through links and planned mentions.

Advantages of Guest posting if done right in 2021

* Attract a wide range of traffic back to your website.

* Connecting with larger publications and influencers helps you to expand your network.

* Boost the domain authority (DA) with the help of high-value external links. 

* For a stale social media/online presence of a website, Guest Posts might be very helpful.

* It is an instant exposure to your targeted audience. Most of the time you can analyze the positive or negative reception of your blog immediately.

* It helps to fortify your Backlink profile.

* Guest Posting helps to improve your online authority.

* Last but not least, it helps you to get useful feedback from the community.

Guest Posting tips for 2021

1. Stick to your field of Expertise

One of the fundamental principles of guest posting. It doesn’t matter the opportunities to expand exposure if you are not related to the field. For example, one can hardly benefit from guest blogs about academics on a sports publication. If your website is a part of some specific industry, try remaining under the range applicable to the industry. Guest posting anywhere and everywhere will more often than not just be the loss to your efforts.

2. Create Contents relevant for a long period

Now, this is a tip that can be used apart from some sensitive cases. Creating relevant content and making it evergreen might be one of the purposes for your blog/post heading. For example, rather than using ‘Best ways to utilize your time in the Covid Pandemic ‘, you can put ‘Ways to utilize your time indoors during the summer breaks’. The latter will be relevant for a longer period here. Creating evergreen content will help you in gaining traffic from the host even when the post is old.

3. Target Strong as well as similar niche-focused websites

Domain Authority (DA) is the term used by SEO professionals for presuming the quality of any website. However, DA alone might not be the only factor representing website strength. A website with high DA might be overloaded with other external links. Sometimes your guest posting efforts will be derailed in a short period buried over all the links. Always look for a high-quality site with a high density of expert content to be assured.

4. Refer to some of your other popular published Guest Posts

This tip will be more useful once you have more than a single blog on the same niche. Do this in the further articles too. Sometimes, the host or publication might not allow this. You can understand that it means sending their traffic to their possible direct competitors. However, try linking your guest posts whenever it is possible. It creates a synergy between all your different guest posts maximizing the results.

5. Mention other link-worthy sources

Mentioning other sources might not seem like a good thing if your blog is short. But for a moderate and long blog, you can pretty much quote different well thought sources easily. Make sure you don’t necessarily disturb the reading flow of your article by doing so. Even better than that mention other expert articles that are written in the same publication which will turn out to be direct and unique.

6. Know the Importance of SEO focused contents

It is back to the basics for this post. A balanced SEO will always amplify the reach of a well-written guest post. SEO writing is a whole sub-field of its own. Here we have listed some helpful tips for guest posting.

– Focus at most two primary keywords for your guest blog.

– Title length is significant. Make it clear and technically significant.

– Make good use of numbers, bullets, lists, and images.

– Provide a good Meta description for your blog/article.

Always remember a great guest post is only discoverable more with a well-done SEO.

7. Build a good relationship with known publications

There are few websites and publications that match your audience pool and traffic ideally. Try doing as much as you can for these websites. It might somewhat look like diminishing the value of the link obtained. Many SEO professionals might even say so upfront. However, the first link from the site to your is the strongest and is bound to do you great favors. This will balance the links and massively commit to your brand building.

8. Keep Backups and protect your guest posts

This is a long term tip for you.  By keeping a copy of your blogs you are protecting your guest posts in case of further uses. One thing to remember here is that you do not own the guest post. The contribution is there but it is the asset of the host company. However, major publications are known to change and upgrade their marketing strategies. It means your content might not be permanently used after some period. Once this happens refresh them and use them without the fear of plagiarism strikes.

9. Perfect your pitch and find rewarding guest post opportunities

This is more of a personal skill than a technical one. The first thing first is to find good guest posting windows. Here are the keywords that you can use for finding some in Google.

– Submit a Guest Post

– Guest Post Submissions

– Guest Post Guidelines

– Accepting Guest Post

Now for pitching your publication as a guest poster, keep a few tips in mind. Make your first email short and direct. After the response, introduce yourself and provide the list of different topics that you are proposing. Talk informally, be open, and up to the point. When required you should provide few credentials of your prior works. Additional SEO skills are always helpful for both parties.

Additional tips for staying on the right side of Google’s guidelines for Guest posting

* Do not stuff too many keyword-rich links back to your site in these articles.

* Make sure the writers do their homework in case of research writing in unfamiliar fields. 

* Do not use the same or too similar content that is already present on your website.

* Use No-follow links and relation canonical if you have to state some duplicates from your site.

With all these, there are more tips and skills you will learn after few more times of guest posting. In a closely competitive niche, a Guest Post on a good site might give you a significant edge over your competitors. With better returns to your efforts make a room for it in your marketing strategies of 2021. 

13 Tips for Social Media Marketing (SMM) focusing 2021

Social Media Marketing (SMM) has been an integral component of digital marketing for a long time now. The significance is crystal clear with different studies showing the stats to back them up. It doesn’t matter whether you like it or not, the fact is social media has slowly crept into our everyday life. Easily manageable, exponentially cheap, and with great chances of succeeding are some key attractions that have invited the revolution in marketing. The ideal thing now for all small and large businesses is to get in, learn, and benefit from SMM for many years to come.

Social Media Marketing Tips

Every 6 in 10 individuals around the world are connected with some type of social media. Facebook, Instagram, Twitter, and WeChat combined account for 85% of that mass. Well, these numbers might be good enough for many to make some efforts on SMM. If you are still not convinced here are some points and numbers to munch. SMM focused online businesses helps in:-

* Easier to find and reach the best audience/groups related to your products.

* 30 percent more return clients/customers due to easy reachability.  

* Four times more likely to trend in the market if your product is fantastic.

* 1.5 times more increase in traffic. 

* Three times successful in growing your brand awareness. 

* Instrumental in direct-promotion of services and products from the community level.

* With a clear goal in mind, marketing strategies are ten times more likely to succeed with SMM.

There might be few reasons businesses are failing to use Social media properly. Not knowing where to get started or not seeing the benefits of SMM are the major ones. If you are just starting or planning to learn more, this article is very helpful. Here are 13 Tips for Social Media Marketing (SMM) focusing on 2021.

1. Be regular with interactive posts

Social Media as the name suggests is a platform to interact with everyone digitally. At first, you might find it difficult to gain a cloud of community. But it is not rare, especially if you are new. The key here is to be regular. Interact and engage with your followers/circle. However, doing so in a large quantity might sometimes not be worth the effort. Here are some tips in the volume which will help your Company profile grow logically in Social Media. 

– For Facebook two posts per day is optimal

– 3 to 20 tweets/retweets per day depending on different types of Businesses. 

– One Post per day on Instagram.

– Make use of stories/temporary posts (up to 6) for minor updates and interactions. 

– Once a day in Linkedin in prime business hours (10-11:30 am)

– Pinning 10 times per day max in Pinterest

2. Invest in quality content 

Now this here is a real concern in 2021. The trend of copying or sharing from other pages/platforms exclusively might look too easy. Well, it seems like an easy task rather than spending hours to create one. As uncomplicated it might look in the short run, one obvious truth is that you are not helping your brand building. It is quite the contrary in these cases. Invest more time and if necessary money in making quality content original to your profile. Studies show it is 300% more likely to attract organic followers to you in comparison to other options.

3. Be updated in different Platforms

Once more reminding you that social media is not just a giant bubble. There are several different kinds of websites and applications that you can utilize. For example, if you are a tech company using Facebook and Twitter only, you can achieve more by joining professional networking mediums like Linkedin and Xing. It is better to interact in a dedicated community of ten than in a random sample of a hundred. Similarly, stay updated in all of the media, if possible try to refresh your notifications and feeds daily. You can schedule some time frame splitting them into different parts and focus it on several platforms here.

4. Image over Texts

Images earn almost twice the engagements than texts in social media. This was a primary focus and game-changer for many companies this past decade. Well, this is more and more relevant for 2021. For your ease, most of the Social Media platforms are more image-oriented rather than text. While creating image contents try focusing on one thing rather than stuffing every king of information. Using Images has helped a lot in the growth of e-commerce, campaigners, celebrities, and more. Learning a few technical stuff like data visualization, editing, and design will benefit your community’s success further.  

5. Strategize to grow your social media presence  

Now, even if you are a regular user of social media, utilizing it for your business might be different. One must be a bit more organized and formal if needed. Other factors soon come up as a company profile and you might need some help on it. Keeping everything simple, spend the first few weeks here to strategize. Plan how you are going to post, engage, reply, and convert your cloud to potential clients. If necessary learn from bigger communities and take measures in case of mishaps. Rather than just winging it, maintain your social media presence from the very get-go.

6. Work closely with the influencers

Influencers can directly contribute to showcasing your brand to the wider public. It is one of the best ways to grow your business presence and some notability. Make a list of influencers and filter those who are likely to attract ‘your type’ of the crowd. For starters experiment with some short-term deals and study the changes. If satisfactory, you can sponsor a similar type of influencer and benefit a lot more.

7. Authenticity and originality is still important

It might be fun and all for a personal account to copy-paste their posts but that can be worst for a company.  Maintain the originality of your business rather than riding every wave of trends out there. For a brand working to raise the trust and loyal community, it is supremely vital. Post less frequently, if you have troubles but try be maintain the integrity of your products on social media.

8. Schedule important posts rather than rushing

Scheduling or managing tools are provided for most Social media. Utilize it properly. For example, rather than designing the ‘new year’ message on the last day, prepare it beforehand and schedule it to post at the best time. For effective measures, there are several free and premium schedulers mastering several Social Media platforms that you can take advantage of.

9. Video posting is the way to go 

Video contents are some of the most engaged and shared content in Social media. It is a difficult and time-consuming format to prepare. However, good video travels faster and is useful to carry multiple messages that can help to pinpoint your clients. For example, a pet store posting a video of a puppy is more likely to get thrice the inquiries than plain pictures and texts. There are many video-focused platforms like Youtube and Metacafe that bring in tons of visitors to your account.  

10. Live interaction sessions are the next trend

Going live is one of the best ways to reach your target audience. It is a growing trend and with the popularity of many social media apps, it’s not even near the peak. Now is the best time to make live content and respond directly to your community. Live showcasing and launch of products gather twice the visitors than other mediums. Similarly, you are more likely to convert viewers to followers more with these kinds of sessions. Facebook, Youtube, Twitch, and Instagram are the major streaming options for you to try in 2021.

11. Stay relevant to your community

This is an issue for most of the growing business. Being monotonous can sometimes be too much and you can lose the interest of your community. Mix up your content. Use polls and QnA sessions to stir up the crowd every now and then. Reddit and Quora are some major sites where your followers can make a sub-profile of your company and interact within themselves. Keep this thing in mind that as long as your followers are active, you can grow further faster. 

12. Work in Online Reputation Management too

Online Reputation Management is very important once you have reached a major follow in different Social Media. There are bound to be negative and positive responses to several things. Use different tools and tips to maintain your positive online reputation. Be transparent enough to your community and make sure to give them the top priority. If needed, you can try to address the concern yourself otherwise ignoring might be helpful many times. Online Reputation Management can help you to attract and expand your company domains better. 

13. Using Social Media Platforms as Shopping Channels

Different social media apps are now giving you the freedom to directly showcase your products. You can highlight the important stuff and further benefit from them. Being direct might be helpful especially for startup businesses. Always be ready to give support and respond to inquiries for better reviews.

It is clearer every day, the importance of social media in any marketing strategy. You can do better and gain more with these tips for social Media Marketing heading towards 2021.

Top 10 Tips for SEO content creation, Go viral in 2021

The term ‘SEO Content’ has been frequently used in the past few years. Any content created with the aim of attracting Search Engine traffic through planning and formulation falls under SEO Content. It is thrown away in almost every marketing meeting. Its importance has been pointed and known by many. But, there are few who know the art of SEO content creation. It is a dynamic ever-changing skill so one mustn’t stop learning new techniques. Some you can find on the internet while others become obvious as you experience it in your work.

SEO content is all about the audience. However, you can see well-created content not ranking that well too. So, where did it all go wrong? Well, it is not bad but simply not good enough. No matter how good is your content some basic stuff might top the favor to your competitors. It can be disheartening to disappointing at times. This is where you can learn a few tips. Even the smallest of changes can prove to become the game-changer for you now. Here are the Top 10 Tips for SEO content creation for the year 2021.

1. Use a Number in Your Heading

Headlines have been the main area where content creators over-do or miss on the technical parts. A great headline can bring over two times the regular traffic. Use a number in your heading and you can see the improvements instantly. Studies even show that using an odd number might even result sometimes a 15% better CTR.

The trend of click-baiting might bring you larger visitors for a brief period of time. However, it is no surprise that click-baiting does no good in the long run. The answer is a clear heading that matches the search queries of the audience. Plan for the reach before the ain article shows up. This helps a lot in branding and the trust-building of the visitors to your website.

2. Use Images and Videos more

In the era of using visual content, using images and videos makes any content complete. Attractive and somewhat colorful images can help you to attract a more general population. Similarly, matching the color codes with the target audience is an old but very useful tip.

While crafting and editing SEO content people often forget the possibilities of traffic through image search. Adding a few important tags here will see your content in more result pages.

3. Use Short And Descriptive URL

On the first look, it might look like something that you’ll not change during posting. But, it is important especially when the smallest of things can improve your site visits. Few studies have been made on this topic. The results suggest that short and descriptive URLs can get more domains 25% more clicks. For example, if your site has cute cat pics. The URL www.******.com/cute-cats is more likely to bring the click.

As most SEO plugins/assistant take a part or complete heading for the URL, make sure to change them to the optimal length.

4. Summarize and go direct aiming the Featured Snippets

Featured Snippets are the new game-changers, and the primary focus of SEO. You have a lot better traffic and clicks if your content makes its way to the featured snippet. It is somewhat new too. However, you can optimize your content to increase the chances of making it. Here are 5 tips for you to create a featured Snippet: –

I. Create direct answer content. Stop beating around the bush give the readers what they need to know.

ii. Research and know more about the topic that your readers are asking.

iii. Add quality sub-content which might explain more about the answer.

iv. Provide the best answer with any studies/research results.

v. Use different contents for question/answer and general topics on your website.

5. Make it long but not boring (1500 words the sweet spot)

The length of the content has been in every content discussion. Is ‘more’ better, or summarizing is the new way to go. Here is an answer, give the options to the visitors. Give the generalized and quickest answer and provide more to those who want it.

In simpler terms, keep the best part of your content in the beginning. Start strong and then go to the details of the content. By our studies finishing around 1500 words will be best for SEO. For an average reader, it takes about 12 minutes to read the content. That will be perfect to sell your service and products during the period.

6. Provide the Sharing Options in likely places

It is a bit of design and content management tips. Use links in the optimal places so that it is there for the visitors easily. Most websites only put the sharing options towards the end of the content. As many readers might not make it to the end, it is best to provide the sharing options in the likely places. Using a slider with the sharing icons is a popular option here. You can also embed some links in between without disturbing the flow and get better share results.   

7. Hashtags are not outdated, Use wisely

Hashtags are simply keywords helping social media users to find your content. And any traffic to your website is an opportunity to grow your brand. It has been a very effective tactic in Instagram and other mediums as well. Use some direct and general tags in the content. Both related and primary hashtags still help your web traffic and reach. Depending on the improvements, you can use an extra software tool for managing the hashtags.

8. Mention Influencers and Personalities more

Your content will get viral if the shares by influencers are critical. As simple as that. You’ll notice the support and sponsor to them have been paramount for the growth of many new companies. Let them know and link to influential people. It is great to do it if the demographics of your possible visitors overlap that of the influencers and personalities as well.

9. Be practical and even be the Content viewers in some parts

It is not a new strategy but always be up to date with the new trends. Thinking from the perspective of your visitors, be practical while creating your SEO content. Keep examples that matter and add some personal preference if that is related to the topic. Practical articles are 30% more likely to be viral and ride on the trends as per research by Dr. Jonah Berger. 

10. Make the most of the Adwords Ads with SEO Tag Copy

Adwords of different types are designed in a way to maximize your clicks. It is better to base your description tags and SEO title on Adwords ads. This will help you to maximize traffic from Search Engines.

With all these and more tips coming be prepared for the marketing world in the years to come. We will be the first to let you know of any future SEO trends and developments.

Best CMS to use in 2020

CMS is one of the most commonly used terms in the web world standing short for the Content Management System. Working like a charm to the non-technical half of business owners, CMS has saved a good amount of time and money. The learning curve for most of the basic CMS is relaxed. Heading a bit at a time and gradually mastering over time, students and enthusiasts find it useful alike. Unlike website builders taking on the complete task of a business website, CMS helps to truly highlight the content and work in enhancing it to the new technology.

A website is undoubtedly an important aspect of any business. A CMS makes multiple strategies and processes for the smooth use of web content. Both as an Enterprise and Web Content Management Software (ECMS/WCMS), CMS allows us to create, manage, evaluate and manipulate the content that describes the website. Heading towards 2020 there are a lot of new and innovative CMS to get familiar with. Here we have a comprehensive list and more of the best CMS of 2020 alongside some others.

WordPress

WordPress

WordPress is a widely used CMS powering about a third of total websites around the world. WordPress is an open-source system giving you the freedom to customize almost every aspect of your site. The learning curve to use WordPress is often compared to a word processor i.e., it’s just getting used to a point-and-click interface. These are the pros and cons of WordPress:-

Advantages

– WordPress is popular due to its ease of access and manageability. Users with very little or no knowledge can easily use and operate the website made from WordPress without any complications.

– WordPress has a large and active community. There are new plugins dropping every day and innovative ideas matching the trends come with it.

– It makes navigation easy with specialized menus, add labels and categories and simply more features to the websites

– SEO is more effective with different plugins and add-ons available to manage, analyze and update contents

– Free themes and components make entering in the development segment easier and accessible

Disadvantages

– To modify and remove a certain part of the themes and templates, one must have implementation knowledge of Html, CSS, and PHP.

– Not all plugins benefit your website (There are just tons of it). Some might decrease the efficiency and functionality of the website.

– AS WordPress is dominantly dependent on PHP, the security system is not in par with that of others.

Joomla

Joomla is among the easiest CMS programs one could use and install. Coming with an intuitive dashboard, it provides multiple third-party integrations for setup. Joomla connects your site to different Database Management System (DBMS) for making the content delivery easier. Joomla might even fit more to your business model than WordPress in different scenarios. The learning curve for web developers/designers is not the easiest for Joomla. Here are the pros and cons of Joomla.

Advantages:-

– Easy to download, install and use (Useable almost immediately after the download)

– Free plugins with most suggested immediately after downloading Joomla

– Easy navigation services with less time consuming to maintain pages.

– Provides good administration options with an array of functions to utilize in page setup and maintenance.

Disadvantages

– Adjustments and updates are limited so not ideal for those preferring large no of options

– Advance CMS users don’t suggest Joomla due to problems in large websites.

– It is not the easiest CMS to get into for the beginners

Drupal

Drupal is one of the most complicated CMS using higher programming skills to customize and build new features within it. Drupal is distributed under GNU and is a growing community of professionals. Drupal is often selected by high-end developers after a good experience of WordPress and similar CMS. The Pros and Cons of Drupal are as follows: –

Advantages

– Drupal is Scalable, flexible

– It also provides different graphics modification tools for better page updates.

– It allows creating different formats of the content (text, blogs, pictures, and videos)

– Multiple users can assist in editing and creating the content at the same time

– Wide variety of plugins serving different functionalities can be added and created

– Drupal support is one of the best client-assistance with the answers within your fingertips on the homepage.

Disadvantages

– Installation and modification is harder compared to other CMS

-It’s not best known for being compatibility when developers shift from other platforms due to its improved functions compared to the previous ones.

Kentico

Kentico is a complete CMS made with ASP.Net. It fully integrates all different kinds of features a website has to present namely (Web content management, Online Marketing, E-Commerce, and Intranet) in a single platform. Kentico can be used from small websites to big enterprise-level companies and industries. The pros and cons of Kentico are as follows: –

Advantages: –

– There are diverse features that can be used with little configuration required

– It is more stable than other CMS

– Updates are regular with integrations of new technologies frequent

– GDPR and better data protection

– Easy Azure and Amazon Cloud Support

Disadvantages:-

– Email marketing features are not user-friendly

– No chat support present unlike others

– The learning curve seems easy but not ideal for advance innovations

Concrete 5

Concrete5 is one of the newer CMS which is often classified in the same class as WordPress, Joomla, and Drupal. Written in PHP language, it is known for well-implemented in-context editing making it easy for even beginner level web-authors to make the most of CMS. Its functionality (and add-ons) is distributed through official concrete5. The pros and cons of concrete 5 are as follows:-

Advantages:-

– Provides easy content editing and organizational features (drag and drop content blocks along with template)

– It is easy to use and install generally

– It offers various SEO tools and analytics

– You can give a different level of authorization enabling different access to website data or contents

Disadvantages: –

– The community is growing but smaller than that of others

– Different add-ons must be purchased separately

Textpattern

Textpattern is an open-source CMS based in PHP and MySQL that provides a browser-based interface for your website. As one of the very flexible CMS, it is one of the most admired amongst designers and developers. Textpattern also has a rapidly growing community. Here are some of the Pros and cons of Textpattern.

Advantages

– It provides better information management than other CMS

– Textpattern is a better CMS for programmers

– The plugins provided here are flexible with customizable

– SEO improvement possibilities are vast with better content display mechanisms.

Disadvantages

– No concept of portable themes

– Links and files are poorly developed

– Auto-updates, code highlighting and other perks are less considered for simplicity

Different CMS can elevate different websites to their full potential. Choosing the best one for your website can pave your road to achieve the goal.