15 Reasons Why Every Business Needs a professional website in 2021

A professional Business website has been one key component for small and big companies for several years now. It has a massive impact on the success of your business regardless of industry. Online presence itself can give you an edge over your competitors. A professional website here will surely help you to hit it out of the park.

Stats show that over 35% of the businesses have a proper professional website in 2021. These include the leading companies in several fields of industry as well as some of the most rapidly growing businesses around the world. You can jump on the bandwagon towards modernization too now. Sometimes it is just a matter of hearts and experimenting with new ideas. In 2021 a business website is more like a sure shot formula to progress.

professional website

We have helped numerous companies of different types and sizes paving their path to success with a professional website. Having had seen the significance and influence of a website in the growth and completeness of a company several times now, we know a business can’t exist properly without a good website backing it up. If you still need convincing on this topic then we have got just the article for you. Here are 15 reasons why every business needs a professional website in 2021. 

1. Modern Customers expect your business to have a website

The most obvious reason to have a website in 2021 is that your customers will expect you to have it. With a large number of people worldwide connected through the internet, your company must have at least a simple website. This might be for customer support, contact information, or simply as a portfolio but you got to have one. Even the classic Word-of-mouth recommendation now leads to seeking for a website. For not letting any possible client of yours down, start making your business website today.

2. You can target a wider audience

Now, one of the main advantages of the internet is that it has no geographical or physical limitations. You can practically target an exponentially large number of audiences throughout the world with your website. Imagine the possibilities to show your company among billions of users each day. As a business having a website is an ideal step to supporting your marketing and sales department in a single sweep.  

3. Credibility to your business strengthens

Digital trends are uprising faster than ever. The question ‘Does it have a website?’ or is there a proper website for it?’ is now more frequent among the public. Your company can be an old-generation quality first believer. However, the reality without a proper professional website is that people will question your credibility. A good website shows your possible future customers that you mean business, and you are in for a long haul.

4. You can have a flexible working condition

One of the most impressive pros of having a business website is that you can work flexibly.  The company hours can now split into different shifts that will help in increased efficiency. A prime example can be customer support or the sales department. You can contact and pitch your services easily to your clients now. Similarly, you can hear and resolve the complaints using an electronic device without the necessity of being physically present at the office. This can be beneficial both for your working staff and your customers.

5. Customers can stay updated easier

The modern communication system uses the internet and its services magnificently. With your business website, your customers can stay well updated on your services. Imagine you are starting a new package for your clients just for them to not know in time. Similarly, a website helps you to present your clients with a fast response in case of any unforeseen events at the company too. So much and more are the underrated advantage a company can enjoy with a good professional website. 

6. You will appear in the Google Search Results

Google is the most prominent search engine in the world. To not be within its reach denies your business some major opportunities to grow and reach new heights. Being in the higher positions in the Search engine result page means a large influx to your business website which you can utilize in several ways. Similarly, Google recommends a company with websites earlier than one without it so you might want to give a thought to this point immediately. 

7. You can provide your services 24*7 with a professional website

Any company needs to put a lot of effort to provide 24*7 services. The cost, as well as the resources to be accessible around the clock, is significantly reduced with a professional website. You just need a fraction of individuals staying online and your company can function in every period of the day. Similarly, in case of emergency or top-priority client request, a business website is as good as any other format of business in 2021 too.

8. Larger volume of visitors to turn as your clients

In a traditional business system, you can only expect a certain number of clients to find or sell your service to. However, with a business website you can plan a digital marketing strategy with the possibility of gaining several hundred times more visitors each day. At the end of the day, it is up to you for converting them as clients but your website comes into discussion nonetheless. Similarly, with PPC marketing availability you can make your ads perform with ROI better than any of your prior investments.

9. Fastest medium to showcase your product, work, and services 

A professional website might take several months to complete as a project. But once that is achieved, you now have one of the fastest mediums to showcase your services, products, and work. Let’s take an example of a simple store vs. an e-commerce website. By the time you set up, decorate, and patiently wait for customers to find your store, you can display more items and reach significantly more visitors to your business website without having to worry about the time, space, or other usual problems.

10. A lifeline for aspiring startups

Startups mostly operate with limited capital.  Sometimes you can argue a professional website not being a top priority. However, as an investment, there are few other components of your startup more rewarding than a business website. It will boost the presence and add to the credibility of your business which is necessary for a startup. Similarly, for coordination, communication, and partnership a good professional website provides a stable platform for your startup. 

11. Better communication with your customer

Feedbacks and suggestions help a company to shape up and improve the quality of services more efficiently. Similarly, chatting options help to solve any complications or at least record the problems in real-time. Unlike the past forum-system, it is extremely effective and responsible for a company. Your articles and blogs regularly also help your customers receiving new offers, messages, promotions, notices, and more.

12. It saves a lot of time and money in a long run

We have explained a lot before about how a business website helps in earning more money. On the other side, it helps by saving on expenses of a company as well. How? You ask, well, a good website helps in converting good leads, gaining technically sound recruits, and most importantly reduce customer calls and complaints by acting as an interface between you and them.

13. Modern way of promoting your brand

A consistent website maintaining your brand identity is key to success. Any professional designing your site must be given a detailed description of what your brand represents. Once this is done with each addition of content you can engage with your clients and link to high-authority websites. Continue to link and grow your network with your professional website, and you will have a very successful brand-promoting campaign. 

14. You control the Narrative

You can’t control what other people or competitor companies say about you on social media or outside. However, with a good business website loaded with quality content you can influence public perception potently. Comparing this to the old advertisement and brochure system, a website will also be the greatest arm in your arsenal. 

15. Let your website work for your company

Now, for the most convincing reason to make a business website in 2021. Once you have set up a well-designed business website your efforts will be magnified with promising returns.

Making a new professional website might seem like a challenging task at first. So it is wise to choose a trusted company providing all hosting, web design, SEO, and Support for your business website. Wildstone Solution is just that with flexible prices and services best fitting your business. Get in touch for more tips for your business website today.

7 Telling signs You have to Redesign your Business Website in 2021

A good and appealing website has been a necessity to Businesses today. As making a business website for your company as the digital face is not a new idea most people simply miss the obvious facts that the website is outdated. One of the main reasons for your declining online presence might be down to your website. So it is in the best interest of you and your business and in a way even your visitors to redesign and update your site to the modern standard.

website redesign

There are no fixed rules in knowing after how many years of use a website is outdated. Some rapidly evolving markets need redesign every couple of years or so. There might be a few still rocking the retro look of several years today as well. One thing is absolutely clear here and that is engagements, time spent on your website, and the conversion rate of a visitor to a client or customer is directly related to the quality of your website. If you don’t want to compromise on any of those, redesigning your website is your best option. Here are 7 telling signs that you have to redesign your business website in 2021.

1. The site looks outdated, disorganized, and difficult to use

As the devices and technology from which your visitors consume your content and explore your website has rapidly changed and evolved, you can generally look and recognize an outdated website from the very first look of it. The images and texts don’t look sharp enough. Similarly, the format in which the website appears in a browser might be disorganized. Similarly, some of the buttons, sliders, or scroll might not be in the perfect places. These are the basic telling signs that your website looks visually outdated.

2. Your Site is not interactive and responsive- Remember it is not a newspaper

Most people fail to recognize the difference between simple websites and a properly responsive website. While a classic website focuses more on displaying content and jumping from one page to another, websites today have to be more than that. A responsive and interactive website is a reach towards a well-designed web-app with smaller and fundamental functionality. In this sense, when a user enters your site it is not simply only to read or observe the content but to interact and yield much value of their time.

Study shows that an interactive website is 81% more likely to grab the attention of the user. Similarly, almost similar percent of people agree they will revisit or remember the sites better with a responsive unique design. So, take a glance at your site, if it still resembles a lifeless newspaper, it is time to redesign the site.

3. The site is sluggish, the ‘Need for Speed’

The loading speed of your site directly influences the user experience and conversion. It is more important more now in 2021 than ever. Your website visitors will exit your site if it is not fast enough. A study even shows the time stamp of 7 seconds to be exact when an average user bounce off your site to the alternative. Additionally, the speed of the website might have positive or negative input in the Search Engine rankings. So if you want a faster website it is best to redesign to an optimized product. 

4. It takes ages to put and manage your content

Now, let us jump from the visitors to your own experience while using your business website. When someone is used to certain things (here your website) arise no necessity for better changes. But, hear us out here. If you post a single piece of content every day and it takes around 30 minutes to do it with an old website, you can save much time. A five-minute faster time will result in over 32 hours of working time in a year which you can invest in other stuff. Similarly, website redesign integrates new ways of completing your tasks which is much efficient in general. The best part here is once you get the groove of a freshly redesigned website dashboard you will cherish the difference.

5. Your website is not Mobile Optimized

We can’t stretch the importance of Mobile Optimization enough in a website. Over 50% of the web traffic is from a mobile device in 2021. Without a proper mobile-ready site you are missing the possibilities. Check what your websites look like with different mobile devices or with different screens. It is one of the main reasons to redesign your website. 

6. It is difficult to navigate and function as a visitor

Use your website as a visitor and try navigating the pages. If you have some problem yourself using some of the functionality or reading the content, it is time for a redesign. For this very purpose, you could even survey an accurate user experience analysis with your current visitors. Take the recommendation and feedbacks for a better website design when necessary. It could also provide the severity and the requirements of your new website.

7. Your Company is left behind with new websites of the Competitors 

One of the easiest ways of deciding if you need a good redesign for your website is by comparing it with your major competitors. If your competitors are getting the major share of inquiries and calls, this is usually the result of the website performance. Look at the rankings, search results, and more here. A new and better website gives your business a push to keep up with your competitors and with a better strategy soon outperforms. So if your company is left behind with new websites of the competitors, it is time for a website redesign.

How can a poorly designed, slow, or old website hurt your business directly in 2021?

Well, the answers are clear if your Business depends much on the website. However, even for some broad companies, websites play a significant role in different sectors of their performance. Here are some ways that a poorly designed website can hurt you in 2021.

* Your business credibility is based on your website for a large proportion of first-time customers. You wouldn’t be able to make a good impact with an ugly business website.

* Consumers naturally expect a website to load fast. If you are slow you got to go from the perspective of the web traffic.

* Social media is an important part of your digital profile. The sharing and snapping features couldn’t be more useless if your website has poor design and engaging layouts.

* Old websites are more likely to feature old buttons and reserved sections which can be painful for some new generation users.

* SEO and marketing works could be a nightmare for a poorly designed website.

* In many ways website redesign is a natural and timely process. You will be missing out on tons of new features with your outdated business website.

* You could never get a hundred percent of results from your deserving contents, products, or services with a lazy website design.

What major changes to ask for in your new site?

Now when hiring a professional website designer for the redesign, you can ask for few major components. These will help you to avoid missing out and utilize the most of your new design. This sometimes will lead you to extra costs but it is wiser to be safe than sorry later. Most professionals who design and develop the business website will redesign a perfect website for you. However, here are some important changes you should remind them of just in case.

* Make the Redesign Fast and Responsive

Remember speed is the key. Your new website must be significantly faster than your old ones. Similarly, responsive is the way to go. If possible you can ask for specific features that will help the visitors to your website towards conversion.

* Security factors should be considered

It is not unusual to hear that old websites are being hacked now and then. So, in your newly designed website make sure the professionals handle the security components seriously. Adding SSL protection to your site is almost an unstated regulation and you can hint it to your developers as well.

* Upgrade your Hosting Service

Now one of the most overlooked segments after investing in a website redesign is hosting. Proper hosting service for your business website is equally important too. If possible take some recommendations from the web professionals on the hosting and select the most adequate package for you.

* Make sure your New Website represents your brand

Your website must represent your brand. Provide the logos, banners, contact information, as well as highlight those parts that matter most. Brand Building is important for long-term yields. Make sure to elaborate on the theme of your business on your next website redesign.  

* Freshen the design and make use of different sharing buttons

When you have the opportunity to redesign the website from scratch, don’t hesitate to experiment few things. Give a fresher perspective and you can transfer your interests professionally to the business website this time.

At the end of the day, a proper redesign of your stagnant business website will make your life so much easier. As a positive change and well-required investment, you are bound to have a better presence and performance with the new website. For a professional business website, adapting to changes and new technology is significant. With your redesign and fresh look to the website aim for new heights in 2021.