9 Strategies to use if your Domain Name isn’t Available

How often you come with a great business idea, and a perfect domain name to match it only to find it is taken or hoarded by an entity with a large price tag. Well, this is one of the most common struggles of a startup and can directly affect its progress.  Sometimes the solution might be around the corner but more often than not getting your ideal domain is simply not practical in this day and age.

So why isn’t your domain available? Well, there is a possibility that a website already exists under that or it has been reserved. Domain trade is a large market with billions of value. Almost 500 million different kinds of domains are registered up to the first quarter of 2021. Mass Domain hoarding and cybersquatting are both the prime enemies of the availability of your domain.

domain name

A good domain name that incorporates your business and brand will serve you big time. From creating effective marketing strategies to the technical SEO segments, domain names play a major role. Therefore, the significance of a good domain name and extension is paramount. Well, if you are now looking for some solutions or alternatives to this common problem here are 9 strategies to use if your domain name is not available.

1. Slightly Change your aimed Domain (Adding verbs or other modifications)

This is the first solution to anyone avoiding buying domain names. With the addition of verbs like ‘get’, try, or similar you can even clarify your business. Also, a verb combined domain is easier to be added with advertisements than straight-up brand names. For example, if you have a restaurant named Vouge, one can utilize TryVouge.com

2.  Try to buy the domain if it is your top priority

This is straightforward. A good domain is a property that will cost you quite a fortune. If you are really unhinged on getting the domain, buy it. The cost will be different and you might have to pay a certain amount to the agents too. However, the good news for you is that some new, expired, and inactive domains can come to a lot cheaper and you can get lucky with your purchase.

3.  Expand your brand feature to the Domain

Once again, your domain name, if short, will be better. However, the ability to be familiar or easy to remember is also important. In your domain name, you can upgrade the looks with a term enhancing your brand awareness. For example, xyz.com turning to xyzmotors.com for an automobile company. Another example will be Mountain.com to TrekMountain.com or so on.

4. Try attaining the country code TLD

For those whose business is focused mostly in certain regions or nations getting country code TLDs can be a lifesaver. Top-Level domains (TLD) are globally wanted and getting them might prove to be impossible for a small company. With country code, you can get your domain name with a tail added to make it specific. On the surface, it might make the domain long. But, several studies show that adding country code TLDs will help to lead local visitors to your site filtered for you. It is a win-win situation for you. 

5. Use other alternative TLDs to your domain name

Now, it is no surprise that .com is the most used TLDs to date. It is catchy and easily remembered and more often it completes the domain Name. But, your domain name can have other TLDs too when .com is not available. The TLDs like .Net, .int, .org, and .co are also popularly used. There is a certain level of trust and clarity issues with the non .com domains but you have to overcome it with proper service and marketing.

6. Use a hyphen to separate the domain segments

This method is commonly seen when two companies aim for the same domain name. A hyphen will not be remembered by most people but it is the next best thing. Search Engine result page ads put the ratio of a direct domain to keyword search ratio at 2:8 so you won’t have much SEO disadvantage. It is important to have a captivating website for overcoming this disadvantage.

7. Brainstorm a new brand name if that is an option

Brainstorming new domain ideas might be anything from highlighting different parts of your company names to experimenting with the abbreviations. These aren’t simple and sometimes will take a lot to make the domain sound normal. However, if you are willing to put some effort into it brainstorm new domain names for your company. One example here is the popular term Football Club replaced by FC. It will increase the chance of domain name availability while reducing its length.

8. Use interesting Domain Hacks

One of the key things about domain names is that they can be understandable to humans through modifications. One easy hack is using multiple ‘.’ to complete your domain. For example, if Campbell is not available use camp.bell. Visitors will pronounce both as similar and one can use bookmarks effectively to make the site stick around the user rather than the original domain name. 

9. Wait and utilize Domain Monitoring tools (Last resort)

Domain name expires after a certain time. It might be discontinued by the owners or sometimes changed to a new one. Domain Monitoring Tools helps you by notifying your targeted Domain names when their status is changed. This is more of a secondary solution that you can use in parallel with all the above methods.

Here are some important properties of a good Domain for your website: –

* It must be short and understandable.

* The business brand must be represented by the domain.

* If available always go with the .com extension.

* Spell the domain as it is generally used by the targeted customers. Avoid complicated terms.

* Hyphens and Numbers use must be kept at a minimum.

* Try matching your domain name with the site niche.

Getting expert help in selecting your business domain is also your option here. Similarly, research of the keywords and the prominence of your domain is significant for aspiring businesses. With these tips, you can head forward towards your goal without having to miss out on your preferred domain names.

8 Powerful reasons why Blogging is Critical for your Brand

Blogging is still a very important way of being up to date with the changing market and giving your customer what they want. It doesn’t matter what type of company you run, you still got to have a blog in 2021. Building an active community is a major contributor to the growth and stability of your brand. Blogs can help to awaken your stagnant digital profile. From simply attracting new clients to benefitting your business website technically during SEO there are several reasons to invest in blogging for a company.

Despite some lost interest of many companies following other marketing trends, Blogging can’t be replaced. It is a consistent way of connecting and communicating with your customers. There are three ways to integrate blogs into your business. The first one is to dedicate a separate segment in your website to the blogs. It is an easy and most common way of blogging. Your second, and a bit more professional way is to create a new blog website including different blogs under subsections and classifications.

The third way of blogging that helps your brand growth is through guest posts. It simply utilizes a more popular and established domain to link back to your business website. It doesn’t simply matter which of these you will utilize in your business but it will surely improve your site with quality and quantity. Here are 8 powerful reasons why blogging is critical for your brand.  

1. It updates your audience about your business

Blogs, unlike your website, can use frequently changing and posting content for regular interaction. It will help you to release updates and messages to the visitors. Similarly, you have no limitations with blogs to achieve this. Apart from the products and services you provide you can use the blog to tell the audience who you are. As a communication channel timely posted content, sharing options, comments are all helpful to update your audience about your business. 

2. Great for getting driving traffic with long-tail keywords

Blogs bring you traffic. It is simple as that. If even one of your blogs makes it to higher ranks of the search engine result pages, it will lead thousands of visitors back to your business website. Another advantage of blogging is the long-tail keywords that you can utilize to attract a specific audience to your website. It will help you to convert the visitors as customers easier and with greater success.

3. It is easier and more effective to get social exposure

Blogs are easier to share than the other contents of your website. With the use of a specific format of keyword, you can make appealing posts that will be opened and shared more here. For social media marketing, blogging is a boon. In place of trying to speed run new ideas for every new place, you can simply share the post with an attractive description. Similarly, your social presence will improve, and get more visitors while doing that as well. Blogging directly aids in achieving a higher exposure in Social Media. 

4. Blog segments is very useful for proper internal link building

Now one of the most important modern reasons to start a blog post is to benefit from the links generated by it. A well-written blog can attract a wide range of visitors. Through clever redirection in attractive lies, you can lead those visitors towards more productive parts of your website. Similarly, clients struggling with navigation can reach their desired pages through these links for their convenience. SEO success is right around the corner with good link-building capacity and blogging helps it closely.

5. Your Expertise can be displayed in the best way

One of the most effective ways of marketing your expertise to new people is through blogs. Writing professional informative blogs can help people with their problems and give positive rise to your brand. You can teach the visitors of the blog about your products or services better. This will help in your brand growth from the community level. 

6. Blogging gives you the freedom to explore new domain

One of the most impressive advantages of blogging is the freedom to be able to explore new domains easily. It doesn’t necessarily mean a drastic change but expanding to new services and products is simply within the reach of your computer. You can learn yourself while writing and make use of the blog components even more. 

7. Easier to get specific feedback from your customers

Now as much work might you have done in feedback forms and pages for your website, it can be made better through blogs. The comment or feedback segments in these blogs will help you immediately interact with your customers. Also once you communicate through blogging you are communicating with a general population which in return saves you time, hassle, and effort.

8. Helps in building your email database  

Yes, emails are still a major part of marketing. Any good digital marketer out there will tell you the bunch of benefits of having the clients’ email on your database. The ability to have direct access to the inbox of their email will magnify the dominance of your brand. Blog posts through comments, subscriptions, or simply with a query form can let you collect a lot of emails for your future use. Blogging in this way can make your existing email database more prominent.

10 Starting Tips for bloggers

1. Take and use quality photos to use in your blogs. New readers are drawn more to an attractive picture relating to your brand.

2. be consistent and regular in your blogs. If possible schedule everything to control it better.

3. Discover your effective and unique writing style. Once you are there stick with it.

4. Choose what to write through careful planning and thoughts.

5. Give plenty of links to your pages but don’t overdo it. The standard is giving a total of around five links per 1000 words in your blog post.

6. Use a watermark in your original pictures.

7. Give credit to sources and study data where it is due.

8. If your blog is directly related to your business be sure to focus on more call-to-action buttons.

9. Your blog design is important. It must be clean and easily navigable for users.

10. Make sure you give your users more ways to follow you and share your blogs.

Blogging is difficult to continue in a long run. However, a well-prepared blog will serve your site for years. For getting ahead of your competition in the competitive market take some help from professional bloggers and reach new heights with your business website.

10 Most Common SEO Myths Debunked in 2021

Search Engine Optimization (SEO) is one of the largely researched and implemented online fields in 2021. It is a major goal of competing companies to rank higher and that comes with hours of work and effort. SEO in itself is not a completed guideline but there are some general things to avoid for positive results. Some of the myths we present here are popular and for beginners could prove to be distracting from their goal.

There are well over hundreds of forums discussing SEO and its constituents. However, oftentimes you can get misinformation and downright irrational SEO claims. As an ever-changing medium people might let those impact their marketing strategies. That might be harmful to your website and sometimes nullify your optimization works. To prevent that here are 10 of the most common SEO myths with little truth to them in 2021.

1. You can’t set up both Bing Webmaster Tools and Google Search

False. As two of the most powerful and useful tools which can run perfectly without interfering with each other, you have no reason not to utilize both. There are several functions in both that you can use to optimize your data. Similarly, the data available in both will help you get insights into more secluded sources.

2. Google holds New Websites in a Sandbox for a long time before allowing it to rank

Absolute controversial theory. Your content starts ranking organically from the very moment it is online. So if there is any sandbox out there it has 0 minutes waiting period which doesn’t make any sense. So, don’t worry about any of this and release quality content when available.

3. You can Get Away with Plagiarized Penalty as it is only random

No. the Google algorithm doesn’t only make the copied content rank significantly lower but also the overall quality of your website. Frequent copying can be considered a felony under many laws which might result from shutting down your website to receiving legal punishments.   

4. PPC advertising brings Organic visitors to your site

PPC has a negligible impact on the organic ranking of the website. Yes, it is the truth. To rephrase that statement you can’t buy your way up to the higher ranks of search engines. The ads bring the volume and will be highlighted until your budget runs out. After the completion, your website rank will be back to normal.

5. Installing Google Analytics will automatically improve your Site ranking

It is one of the trust-factor theories where people consider Google as a person rather than an algorithm. You can get valuable insights and plenty of information for your business but to rank better, it is completely up to you.

6. SEO results can be visible overnight, non-professional Myths

Even if you assume every step of the technical/non-technical bit of your website and content is ideal, it might take anywhere from 2 to 4 months for your content to show up in the top ten (First Page) of the search engine result page. The Hard reality is that only the best websites rank the highest and several normal sites without SEO won’t make it here at all.

7. Bing and Google considers bounce rates highly while formulating the ranking factors

Bounce rate is more of a signifier for the website quality as seen from a visitor’s perspective. For example, a top-ranked single-page website will have a bounce rate of 100%. Bounce rate is not actively used as a ranking factor by any of the well-known search engines.

8. A pages link juice is not lost when it is redirected

15 % or more is what several studies show as the amount of link juice is not lost when it’s redirected. The equity passed from one page or site to another decrease resulting in making the site less worth promoting by other sites.

9. Brand-Building is not important for an SEO or only the technical Segments matters

Big Brands are helped by search engines. It is inevitable. However, these companies often also have highly skilled marketers working for them which will make the results more reasonable. If your brand is globally recognized SEO is more effective. 

10. Google only uses few Ranking Signals of your website components for ranking

As the number of websites of similar kinds is ever-growing on the internet, the Google algorithms are getting complex every time. Google uses approximately ten thousand big and small ranking signals as of present. That directly implies that one couldn’t simply hack a trick to rank in Google and SEO is a gradual ever-evolving process.

With these myths out of your way, you can properly start to understand SEO better.

5 New Social Media Platforms to Join for your business in 2021

The importance of social media can’t be understated by any company in 2021. Some of the hardcore traditional brands have realized it and have entered the digital world in recent years. Especially for startups and companies willing to grow their business domain, social media apps are the lifeline of new strategies and possibilities. New social media apps are helpful to capitalize on new opportunities. A business can benefit from being new to a site by bringing some uniquely attractive content. For that purpose, new social media apps are to be tracked and tried more now.

The major players like Facebook, Instagram, Twitter, Linkedin, and others dominate the largest quantity of users. However, there are much dedicated networks in some of the smaller platforms too. At a surface level, it might look like a waste of time for creating content for a smaller community. However, as long as you make a memorable presence each social media app helps in your brand building. For example, a gift and flower selling business will benefit from a dating app more than a regular app. Similarly, a job portal benefits from technical forums and instrument selling business from voiced/video-based social media apps.

Photo sharing, live streaming, video marketing, blogs, and more. These apps specialize in different kinds of trends that will help your brand to be shared and received in several ways. learning could seem like a time-consuming process but you can find professional apps now designed to improve and aid user experience. Once you have established a well-enough presence, share the widget of the site on your business website and reap your rewards. Here are 5 new social media platforms to join for your business in 2021.

1. TikTok

TikTok is one app that is surprisingly not used by most businesses. It is not the best option for corporate heads but asks any marketer and you will soon learn about the possibilities here. TikTok is the fourth largest social media app with over a billion users worldwide. it will just be a waste if you are not on this platform in 2021.

For those who have a slight or introductory idea about TikTok, it might just seem like just an entertainment app. However professional content for the app is found to be extremely effective. Studies have shown that the conversion rate of Tiktok is about 20% more than the regulars in Facebook and Twitter. Add that to the lower cost and higher engagements, Tiktok can be a superpower to your business in 2021.

How to use:

  • Make a Tiktok business account with a generic handle to your account.
  • Mmake ads and interesting contents fitting TikTok.
  • Optimize your ads and contents to fit the 15, 30, 45, and 60-second frames allowed by TikTok.
  • Generate a follow and try posting frequently.
  • Work with TikTok influencers with better cloud and following.
  • If you think your business can get better results from this app try TikTok ads. 

2. Clubhouse

Clubhouse is a new and trending voice-sharing-based social media app. It was first released as an IOS app but it released the android version too not soon after. As of today, it has over 10 million weekly active users. These numbers might not seem more at the beginning but it is backed with some of the well-known personalities and celebrities. As a new app, it is growing and many predict it will reach further heights in this decade.

Clubhouse enables you to join several rooms and participate in the conversation of your interests. It is an effective way of maintaining and creating a network of a dedicated audience for your business. To simply put it this way, this app is a massive audio-only virtual conference for your ideas. It is one of the apps where you can truly benefit with a long time of use.

 How to Use:

  • Make a Clubhouse account and start the follow-based connection process.
  • Join in the rooms and meetings that best fit your business.
  • Collaborate with projects and build your network.
  • To your Clubhouse account, add your Instagram and Twitter profiles.
  • Start your room and open discussions for better reach in the Hallway of the app.

3. Vero

Vero has long been identified as a refined version of Facebook and is now an established photo-sharing app.  As a no ads or algorithm platform, Vero has over 300 million monthly active users. Vero is one guaranteed app to bring more organic users to your network. Due to the lack of ads, you have to work for the reach and a good content creator can benefit a lot from Vero. Similarly, working with the influencers here is also easier with better returns than the bigger apps out there. Often said to be the frontrunner among the app for the future, Vero is one of the apps that you need to join for your brand growth in 2021.  

How to use:

  • Make an account under your business name.
  • Grow your network by adding friends and contacts.
  • Create appealing content with different edits and filters available here and grow your cloud.
  • Work with Vero Influencers for better returns of your brand-building strategy.

4. Caffeine

Caffeine is one of the more advanced live-streaming apps out there. Over one million active users visit the app every week. What makes caffeine better is the dedication of the creators here even when there are few bigger streaming apps. There are over a thousand exclusive creators in Caffeine. Businesses can get a large and dedicated crowd here and gain some fantastic returns. With the support of some of the biggest names and celebrities similar to Cloudhouse, Caffeine is one of the new social media apps businesses can benefit from the vertically integrated ecosystem.

How to Use:

  • Create your business account with all the information.
  • Grow your community by broadcasting interesting streams.
  • Collaborate with bigger creators and grow your brand in Caffeine.

5. Steemit

Steemit is not particularly a new social media app but a recently trending one as a substitute to Reddit. It is a block-chain based app connecting the concepts of Social media and cryptocurrency. You are paid in STEEM coins for your content. Although not as widely used as Reddit Steemit shows a promising future after some major structural changes in 2021. Businesses can join and use this social media app to give a different directive to their online presence.

How to use:

  • Create a user account and fill up your profile.
  • Gain Votes, Mentions, Follows, and, Reblogs with contents shared here as stories and posts.
  • Analyse your performance through leaderboards and Achievements.
  • Exchange the coins for other currencies if you want to after earning it here.

New on Social Media? here are some tips for better brand building in a new platform. 

* Get Attention from the start (Brand Awareness)

Start with a bang. If you want to make a presentation based on branding make the most of the logos, names, and banners in your profile. A catchy slogan just for the app wouldn’t hurt as well. Studies show that the first weeks of setting up social media profiles can give your account momentum so do it right. 

* Make engaging contents regularly

Make quality and engaging content. In sharing apps try getting more reach to your posts by being up to date. If you have interesting concepts try showing them in interesting format here. You can also make better use of colors here. Post, stream, or share regularly. A schedule will help you to keep everything on track here.

* Show Authenticity and expertise

Keep one thing in mind, corporate-style and dry content wouldn’t help your brand to look interesting enough for the users. Instead, try new things create polls, ask others opinions, anything but bland in your social media app. Represent who you are and make it clear what your brand voice sounds like in your posts. 

* Push your products and services with an exclusive app offer

This is one of the creative use of new social media apps for your business. By offering exclusive deals to those using the same platform you show value as well as appreciation to the users and app. Similarly, anything exclusive will immediately trigger the urge to know more about the brand, product, and services which is always beneficial for your business.

* Be quick and active on new social media apps

Now, it is not enough to only creating your profile and posting regularly on social media apps. Be interactive to your cloud and show them you’re active. Businesses are highly likely to be recommended if they are active in social media.

Each year hundreds of new social media apps are introduced to the world but only a handful of them gets the recognition and users to stay relevant and active for years. With the use of these apps, you can have a wildcard push to your business marketing strategies in 2021. Give them a go and make the most of it for your business.

7 tips for a successful Google Ads Campaign in 2021

Google Ads lets you get in front of your customers more effectively and directly from the search results at Google search engine. You pay for the click results i.e., if the visitors click or call your business website. Several factors like organic links, CPC, and Quality Score for a top ad campaign. Changes are bound to happen with Google introducing more automation and complexity in ad products, you have to be very up-to-date and technical with your ads too. This article will help you with just that and more.

Google Ads Campaign

One of the most recurring questions to our SEO experts in Wildstone is “Is google Ads still worth it in 2021?” Well in the right hands, Google Ads can simply do miracles to your business website. As long as the topic is raised surrounding PPC marketing there are no second thoughts to utilizing Google ads. For a higher exposure at a reasonable cost, Google Ads will be fantastic in giving you a boost against your market competitors. Here are 7 tips for a successful Google Ads Campaign and more in 2021. 

1. Declutter your campaign

Decluttering is one of the most basic but very time-consuming and sometimes borderline overwhelming processes. For a marketer managing hundreds of ad copy and even more keywords, keeping a close eye on each one of them is tiresome. However, it might be the key to your campaign’s success. Classify the ads in different segments and select the underperforming ads. They simply could be the ones with low-quality scores and sometimes not converting enough as you spend. Replace those with new ones. It is easier to add new ads and keywords with an extra budget but over a long time, these will affect the quality of your analysis and management.

Make use of two reports that is available to you and these are the Quality Score and Search Query Report. These are represented on a simple scale of 1 to 10 and anything below 4 is best removed from your campaign. Higher scores mean the ads are more relevant to the user and the main goal of the landing page is met. For ease of Decluttering, you can utilize different cleaning tools.

2. SKAGs: OUT, Intent: IN

It might not be a surprising factor for marketers that Google is seeking consistency in your campaigns in recent years. This will be even more significant heading to this decade with the previous data and different parts of your present campaign adding up to your ads. For any business website implementing PPC marketing with Google, it is prime time to know few obvious things. For starters, we suggest you use insight tools like SEISO (Google ads analyzer).

Single keyword ad groups (SAKGs) are as good as irrelevant. To avoid the SAKG overkill, add more intent to the group of your keyword. For example, if you have a company related to delivery service focus the ads related to different components around or related to your services. It doesn’t have to be a different variation of the same content. As long as the Intent is clear and related you will be helped a lot by your Google ads. 

3. Make your Ads Shine 

Visuals are more important and there is no second debate for any landing page you create for Google Ads. To simply put from the perspective of a user opening your ads, the visual components are 80% the reasons that they will stay on your page longer. The rest depend on the other content and whether you have the services/products/information the user is seeking for. This trend is also useful for other applications and platforms other than Google. Therefore, make design and graphics your top priority for your Google Ads.

There is a high possibility that your keyword has more than one ad and your creativity here can be the deciding factor on the conversion rate of your ad. Until you find a winning format you can try new and creative parts pin your landing pages. We suggest you experiment with every 3 of the 5 ads that you have used in your PPC marketing to balancing everything out.

4. Double down on your strengths (Reinvent vs. New Keywords)

Now one of the most common misconceptions about PPC marketing is that spending and buying new keywords always increase sales. This might have worked for some cases but more often than not this can make your budget expand beyond control. For example, a home designer might look at commercial paint selling and think that the clients there might be interested in your work. However, the visitors overlapping the fields might be significantly less in Google.

The key here is to on the maximum share of the keywords that are related to your business without necessarily crossing the market domain. Monitor your impression shares in the Google ads SERP and try minimizing the lost impressions. Lost impressions indirectly mean the lost opportunity to choose your ads you have placed your bids on. If you are not shown on the top search of the related search add that keyword to your campaign rather than experimenting with new and vague keywords.

5. Spend smarter, Strategize-Schedule-Plan-Deploy   

It is best to know what and how you are spending your budget on your marketing campaign. Google Ads might not make the most of your budget but it always helps to be smart in expenditure. In four steps we will give you a surface-level idea for that. 

Strategize– Strategy in both technical and financial manner should be the first thing you should invest in. Take your time and through minute steps of research, analysis, and coordination map a brief strategy for the website.

Schedule– Some keywords works miracle when it is marketed in a certain period. For example e-commerce sites getting riled up in Christmas and similar festivals. Make a schedule of which ads to run and when to back it up for optimization in your Google Ads budget.

Plan– Small plans for specific conditions help your website to gain quality visitors. For example, you can make some resolution about adding more keywords or sometimes budget to those ads that are doing great on conversion.

Deploy– Sometimes you miss out on things because of the hesitation in running Ads. It is great to experiment rather than following the trends too.

6. Focus on Audience and less on Data

With Automation being the main focus of Google with Ads and marketing, you might have to think more than data in 2021. That doesn’t mean you stop analysis as a whole. You have to make plans that are refined from real-time data rather than an outdated collection. Focus more on the Audience and give stats second place in priority order.

7. Diversification might be Significant due to automation

Automation also might require diversification in PPC marketing. Google Ads substitutes include Microsoft Ads, Bing Ads, AdRoll, Quora, Amazon, and Quantcast. You won’t get the quantity of Google here but with several platforms merged, you will do a great job in brand building as well as reaching a wider audience.

5 Common mistakes marketers can make with Google Ads- Avoid these and Learn from it

1. Spending blindly (not maintaining a healthy CPC ratio)

Never blow up your budget in a monotonous list of keywords. Spend some time on research and be active in your marketing community to get better insights on Google Ad Works. Try maintaining a healthy conversion per click ratio.

2. Not using Commercial intent keywords (Repetitive plain use of main Keywords)

Commercial intent keywords are some of the most promising keywords that marketers can set the Ads on for the customers. Instead of keywords with informational or awareness value being direct and investing in Commercial intent keywords is wise.

3. Not selecting exact match targeting (Don’t let Google choose what is relevant for your site)

More often than not your ad must match much of the searched keywords on Google. In several scenarios, Google fails to link the visitors to your Ad even when the keyword is relevant.

4. Running unappealing ads

Some hardheaded marketers don’t recognize unappealing ads and continue to spend more on those. It might be the case of good ads being less attractive over time, or sometimes bad landing pages are also possible. Discontinue those and try refreshing the Landing Pages when necessary.

5. Not pitching your offers in the description (unable to highlight your uniqueness)

If there is anything that might it be offers, discounts, services, or even support that sets your company aside, never forget to mention it straight at the beginning. Your meta description acts as the text of the organic ad and it is foolish to keep it generic. It might not have any negative effects on your ads campaign but you are not making must of your budget by ignoring this point.

Google Ads campaign is one of those components in your digital marketing strategy that requires a lot of study and research even before the implementation. However, once you have formulated a proper landing page, you are guaranteed to receive the audience both quality and quantity. Take the tips and avoid the common mistakes mentioned above for a better Google Ads campaign in 2021. 

19 Changes and Tips: Social Media Marketing in 2021

There are few things ever-growing, developing, and changing like social media. Each year there are major changes and modifications in the major platforms while the introduction to newer social media apps never fails to impress the larger public. However, the technical parts and intricate features among many others are absolutely significant for those involved in Social Media Marketing. There are no hard and fast rules to making your digital marketing campaign successful. But with a few tips, tricks, and principles one can get the upper hand over their competitors in 2021.

Social Media Changes

Social Media Marketing (SMM), as simple as it sounds to be a professional in it is simply taxing. Day in and day out one have to invest much of their time and effort in different uncertain things and foreshadow things before it takes place. Changes and major ones might push you towards the edge. However, these changes come with opportunities to benefit a lot if utilized properly. May it be using a different kind of content or completely switching the platforms, a good strategist never backs down from the wave of new technologies.

Keeping up with all and every change in Social Media can be a jarring task. That is definitely the case if you are new to the trends and technologies. Here, we help you to get one better. This article gives you some tips, a shout out before the changes and new technology introduction, as well as some game-changing, practices to follow and integrate into your strategy heading towards 2021. 

1. Facebook: Focusing on new storefront and Ecommerce

it is a work in progress but the changes in Facebook were almost imminent. With the rise of e-commerce, almost every major platform has centered towards a similar adaptation of their user experience. Facebook was unofficially one of the biggest bases for online selling and buying. With the new interface giving almost the major e-commerce website like feel, Facebook is planning to improve and support it even more. Facebook, the world’s biggest digital platform with over 2.5 billion daily users, is now making businesses easier to connect with buyers’ in-stream.

2. Instagram: Merged messenger and DM

The talks of merging two similar messaging modes owned by Facebook have been for the past few years now. At the end of 2020, Facebook announced the shared messaging across the platforms. WhatsApp is next on the process but it might take some time. So, what are the major changes to know here? The first point is the upgrade in data privacy and security. Now the developers can focus on improving the experience as well as marketers can better connect in different mediums from a single application.

3. Stories growing more popular on Twitter

Twitter has been adapting to the image and video contents putting the text-based platform in the backseat for now. Twitter fleets are the answers to Facebook, Snapchat, and Instagram from Twitter. It is impressive how well Twitter has done in stories despite entering the scene late. There are promises of AR and several similar effects rolling out with the next updates this year on Twitter fleets. Although it is exciting to see these features on Twitter it won’t change the main elements of Twitter anytime soon.

4. In-stream Shopping with Instagram

Instagram might be among the frontrunners of the e-commerce implementation in Social Media applications. The goal has been to add several dedicated features aligning perfectly to incite the purchase behavior in users. Similarly, there have been few leaks of integrated AR for digital try-on too which will be a gamechanger for online shopping. The features like one-click purchasing and swipes to browse the array of several products here are impressive too. As a platform for users to know about new brands and businesses, Instagram must be in your Social Media Marketing strategy.

5. Algorithm Shift with major actions against hate speech in Facebook

Now for the trends and the reactions of the major social media platforms, 2021 represents a good step in cyberbullying and harassment. 2017 was the year of ‘me too’ and similar trends showed the cancel culture rise in 2020. Facebook is trying to balance the integrity and authority of different fields and use the new algorithms to detect and minimize hate speech. Selection of the relevant comments and filtering of bad words had started a year before and it looks like it will expand with a better report and respond policies in 2021.

6. Twitter improving to give users more of the related topics and tweets

Twitter is planning to expand its engagement by improving the potential topics recommendation matching your feed. It will give the choice to follow a relevant topic rather than a page or person directly. In some formats, it will be like a Facebook page but with highly controlled posts. Topic spaces will improve the user experience and will be greater to control the unusual impression rates. It can be seen in the popular segments like sports and live events but not to a better level. 

7. Speculations around the variable home field made available for Instagram

Instagram is trying to focus a lot more on stories rather than post. It might not seem obvious at the beginning but we have got word that Instagram is dropping a major change in design with variable home feeds. The stories will take the limelight but the main feed is supposedly also available for users preferring that. A better theory will give you a stories feed and main feed depending on the amount of time you spend on those or studying user behavior. Looking at the new technologies this point is not too farfetched.

8. Snapchat focusing more now on e-commerce too

And this is not a new thing but we will state to you the obvious regarding Snapchat. It has the highest density of users among teenagers and young adults. Snapchat has tried to release a sub-platform in its app back in 2018 but it was not very successful. With new features and approaches, Snapchat is planning to upgrade the e-commerce components in Snapchat. The integration with Amazon here has brought exciting changes for users too.

9. TikTok reaching Billion users and beyond in 2021

App store shows that the TikTok app was downloaded over two billion times since its initial release in 2016. The live data signifies over 800 million users on this platform. The number is set to rise this year too with a large possibility of reaching the billion active users by the end. Once it has done so, it will leapfrog over Instagram and sits on the fourth spot behind Facebook, YouTube, and WhatsApp. With such presence and prowess in the rising curve, this app seems like it is here to stay. Make sure to use it in your SMM strategy too.

10. Linkedin focusing more and more on live events

Linkedin is the largest professional social media app. It is usually not on the charts for social media marketing but one must not forget its 700 million member’s network. A casual type of application in the past, Linkedin does not back on the face of helpful changes. One such change came with the focus on live events post 2019. It looks very likely that Linkedin will capitalize on this feature more going towards 2021.

11. AR glasses by Facebook

This might be one of the most exciting projects by Facebook and the best part is that AR glasses might be here before the end of 2021. The nearest competitor to Facebook regarding this Tech is Apple. However different sources show that Apple will back up for now after the release of AR glasses by Facebook in hopes of bringing a much-advanced version itself.

12. Audio Spaces gets advanced upgrades in Twitter

Twitter might be the most changed platforms in 2021 with so much testing and research being done. As an official announcement in November Last year, Twitter hinted over the near introduction of Audio Space It is the rival to popular app clubhouse broadening the ways users interact in Twitter.

13. Will Instagram Reel stick around or TikTok will overshadow it in 2021

Instagram reels were great but it was not original and inclusive. On the other hand, TikTok blew up fast and big. IG-Reels is most likely not to be considered as the major component of Instagram. However, they might stick with it for at least this year or so.

14. AR advancement in Snapchat

Augmented Reality and its advancements have been used in Snapchat for some time now. You can transform the way to look at different things here. Snapchat uses it as a lens rather than a filter maximizing the possibilities. Marketers can’t be lagging behind in using and marketing these. With Augmented touring and assistance, you can add several digital components to your physical products.

15. Better e-commerce integration in Tiktok too

October came with the announcement of a partnership between Shopify and TikTok. This simply enabled the sellers to integrate their accounts in Shopify with Tiktok and sell directly from there. Some might find this experience a lot forced in comparison to Facebook and Snapchat but its all positive for Social Media Marketers.

16. New and upgraded data insights in LinkedIn

Linkedin has boasted an absolute mass of career and professional database in the history of Social Media. Now the app is making several insights available from these data which improves the digital-matching algorithm here even more. The new career explorer tool in Linkedin is the best example of the future in data-driven connections. Both seeking and assigning projects to professionals has been made easier in 2021.

17. Different Categories of verification in Twitter

Twitter verification has long been the area of interest and it was inevitable that Twitter had to change few things. About a quarter of a million people are verified on Twitter and it includes a wide range of people. The blue tick now could change representing specific indicators on what the handle represents.

18. A controlled rise to the Chinese Social Media apps too

2021 will show the rising trend on Social Media apps in China too. The frontrunners of technology in the world some of these apps will try more to expand the global reach. Our top apps in focus here include WeChat, Sina Weibo, Tencent QQ, Xiao Hong Shu, Douban, Zhihu, Meituan, Toutiao, and Tik Tok.

19. Introduction of more and better Social Media apps prioritizing data security

It will not be easy to gain a network of everyday users when it comes to new apps. However, changes and new features might result in the up rise of every small and big app going towards this decade. Our top predictions show some apps which can step further as a reliable social media platform. These Include Lasso, Vero, Caffeine, Ablo, and Steemit.

Those were some brief updates and changes on what to expect from Social Media in 2021. Social Media Marketers out there be alert as the small things might matter the most while making strategies now.

9 Guest Posting Tips for Better Brand value and Reputable Link Building

Marketing is ever-evolving and in the past decade, digital marketing has been the way to go for every big and small business. While SEO techniques and tips are implemented readily, core content focused skills like guest posting has been massively underutilized. Any experienced inbound marketer will drop some very useful advantages of guest posting in a jiffy. It is effective, attractive, and at times self-sufficient too.  

guest posting

In 2021 if you are wavering with the same idea about focusing more on Guest Posting, we absolutely commend your strategies. However, there are few things to keep in mind especially for starters. These might be very helpful to get the full benefits from your marketing efforts. Here we present you with guest posting tips for both better Brand value and link building with other supportive information.

What is guest posting?

Guest posting is simply writing content for appearing on another company’s website. Yes, it is simple as that. At the surface level, it might not seem that fruitful. However, in the long term guest blogs massively plays on the mutual benefits of both websites. The term guest blogging is also used as a substitute for guest postings blogs are the most used formats used here.

For hosts, it acts as addition of quality content to their website. Similarly, it will normally add some new interests to their sites. Now for the guest writer, the advantages might be hidden. Firstly, guest post helps in obtaining and funneling the traffic from the host site to your own. You can target similar or different kinds of audience depending on your blogs here. Similarly, the exposure is helpful in your direct building of strong backlinks.

Difference Between regular blog post and guest Post

Regular blogs are the blogs that you write and post on your own site. It focuses on the tones and niches strictly based on your site. The traffic here comes from the search engine directly to your site. Guest Posts are slightly different content for the sole purpose of posting on other sites or publications. These might vary on information and usually utilizes the heading/topics relevant to the host sites. The traffic and selected visitors are then invited to your site through links and planned mentions.

Advantages of Guest posting if done right in 2021

* Attract a wide range of traffic back to your website.

* Connecting with larger publications and influencers helps you to expand your network.

* Boost the domain authority (DA) with the help of high-value external links. 

* For a stale social media/online presence of a website, Guest Posts might be very helpful.

* It is an instant exposure to your targeted audience. Most of the time you can analyze the positive or negative reception of your blog immediately.

* It helps to fortify your Backlink profile.

* Guest Posting helps to improve your online authority.

* Last but not least, it helps you to get useful feedback from the community.

Guest Posting tips for 2021

1. Stick to your field of Expertise

One of the fundamental principles of guest posting. It doesn’t matter the opportunities to expand exposure if you are not related to the field. For example, one can hardly benefit from guest blogs about academics on a sports publication. If your website is a part of some specific industry, try remaining under the range applicable to the industry. Guest posting anywhere and everywhere will more often than not just be the loss to your efforts.

2. Create Contents relevant for a long period

Now, this is a tip that can be used apart from some sensitive cases. Creating relevant content and making it evergreen might be one of the purposes for your blog/post heading. For example, rather than using ‘Best ways to utilize your time in the Covid Pandemic ‘, you can put ‘Ways to utilize your time indoors during the summer breaks’. The latter will be relevant for a longer period here. Creating evergreen content will help you in gaining traffic from the host even when the post is old.

3. Target Strong as well as similar niche-focused websites

Domain Authority (DA) is the term used by SEO professionals for presuming the quality of any website. However, DA alone might not be the only factor representing website strength. A website with high DA might be overloaded with other external links. Sometimes your guest posting efforts will be derailed in a short period buried over all the links. Always look for a high-quality site with a high density of expert content to be assured.

4. Refer to some of your other popular published Guest Posts

This tip will be more useful once you have more than a single blog on the same niche. Do this in the further articles too. Sometimes, the host or publication might not allow this. You can understand that it means sending their traffic to their possible direct competitors. However, try linking your guest posts whenever it is possible. It creates a synergy between all your different guest posts maximizing the results.

5. Mention other link-worthy sources

Mentioning other sources might not seem like a good thing if your blog is short. But for a moderate and long blog, you can pretty much quote different well thought sources easily. Make sure you don’t necessarily disturb the reading flow of your article by doing so. Even better than that mention other expert articles that are written in the same publication which will turn out to be direct and unique.

6. Know the Importance of SEO focused contents

It is back to the basics for this post. A balanced SEO will always amplify the reach of a well-written guest post. SEO writing is a whole sub-field of its own. Here we have listed some helpful tips for guest posting.

– Focus at most two primary keywords for your guest blog.

– Title length is significant. Make it clear and technically significant.

– Make good use of numbers, bullets, lists, and images.

– Provide a good Meta description for your blog/article.

Always remember a great guest post is only discoverable more with a well-done SEO.

7. Build a good relationship with known publications

There are few websites and publications that match your audience pool and traffic ideally. Try doing as much as you can for these websites. It might somewhat look like diminishing the value of the link obtained. Many SEO professionals might even say so upfront. However, the first link from the site to your is the strongest and is bound to do you great favors. This will balance the links and massively commit to your brand building.

8. Keep Backups and protect your guest posts

This is a long term tip for you.  By keeping a copy of your blogs you are protecting your guest posts in case of further uses. One thing to remember here is that you do not own the guest post. The contribution is there but it is the asset of the host company. However, major publications are known to change and upgrade their marketing strategies. It means your content might not be permanently used after some period. Once this happens refresh them and use them without the fear of plagiarism strikes.

9. Perfect your pitch and find rewarding guest post opportunities

This is more of a personal skill than a technical one. The first thing first is to find good guest posting windows. Here are the keywords that you can use for finding some in Google.

– Submit a Guest Post

– Guest Post Submissions

– Guest Post Guidelines

– Accepting Guest Post

Now for pitching your publication as a guest poster, keep a few tips in mind. Make your first email short and direct. After the response, introduce yourself and provide the list of different topics that you are proposing. Talk informally, be open, and up to the point. When required you should provide few credentials of your prior works. Additional SEO skills are always helpful for both parties.

Additional tips for staying on the right side of Google’s guidelines for Guest posting

* Do not stuff too many keyword-rich links back to your site in these articles.

* Make sure the writers do their homework in case of research writing in unfamiliar fields. 

* Do not use the same or too similar content that is already present on your website.

* Use No-follow links and relation canonical if you have to state some duplicates from your site.

With all these, there are more tips and skills you will learn after few more times of guest posting. In a closely competitive niche, a Guest Post on a good site might give you a significant edge over your competitors. With better returns to your efforts make a room for it in your marketing strategies of 2021. 

13 Tips for Social Media Marketing (SMM) focusing 2021

Social Media Marketing (SMM) has been an integral component of digital marketing for a long time now. The significance is crystal clear with different studies showing the stats to back them up. It doesn’t matter whether you like it or not, the fact is social media has slowly crept into our everyday life. Easily manageable, exponentially cheap, and with great chances of succeeding are some key attractions that have invited the revolution in marketing. The ideal thing now for all small and large businesses is to get in, learn, and benefit from SMM for many years to come.

Social Media Marketing Tips

Every 6 in 10 individuals around the world are connected with some type of social media. Facebook, Instagram, Twitter, and WeChat combined account for 85% of that mass. Well, these numbers might be good enough for many to make some efforts on SMM. If you are still not convinced here are some points and numbers to munch. SMM focused online businesses helps in:-

* Easier to find and reach the best audience/groups related to your products.

* 30 percent more return clients/customers due to easy reachability.  

* Four times more likely to trend in the market if your product is fantastic.

* 1.5 times more increase in traffic. 

* Three times successful in growing your brand awareness. 

* Instrumental in direct-promotion of services and products from the community level.

* With a clear goal in mind, marketing strategies are ten times more likely to succeed with SMM.

There might be few reasons businesses are failing to use Social media properly. Not knowing where to get started or not seeing the benefits of SMM are the major ones. If you are just starting or planning to learn more, this article is very helpful. Here are 13 Tips for Social Media Marketing (SMM) focusing on 2021.

1. Be regular with interactive posts

Social Media as the name suggests is a platform to interact with everyone digitally. At first, you might find it difficult to gain a cloud of community. But it is not rare, especially if you are new. The key here is to be regular. Interact and engage with your followers/circle. However, doing so in a large quantity might sometimes not be worth the effort. Here are some tips in the volume which will help your Company profile grow logically in Social Media. 

– For Facebook two posts per day is optimal

– 3 to 20 tweets/retweets per day depending on different types of Businesses. 

– One Post per day on Instagram.

– Make use of stories/temporary posts (up to 6) for minor updates and interactions. 

– Once a day in Linkedin in prime business hours (10-11:30 am)

– Pinning 10 times per day max in Pinterest

2. Invest in quality content 

Now this here is a real concern in 2021. The trend of copying or sharing from other pages/platforms exclusively might look too easy. Well, it seems like an easy task rather than spending hours to create one. As uncomplicated it might look in the short run, one obvious truth is that you are not helping your brand building. It is quite the contrary in these cases. Invest more time and if necessary money in making quality content original to your profile. Studies show it is 300% more likely to attract organic followers to you in comparison to other options.

3. Be updated in different Platforms

Once more reminding you that social media is not just a giant bubble. There are several different kinds of websites and applications that you can utilize. For example, if you are a tech company using Facebook and Twitter only, you can achieve more by joining professional networking mediums like Linkedin and Xing. It is better to interact in a dedicated community of ten than in a random sample of a hundred. Similarly, stay updated in all of the media, if possible try to refresh your notifications and feeds daily. You can schedule some time frame splitting them into different parts and focus it on several platforms here.

4. Image over Texts

Images earn almost twice the engagements than texts in social media. This was a primary focus and game-changer for many companies this past decade. Well, this is more and more relevant for 2021. For your ease, most of the Social Media platforms are more image-oriented rather than text. While creating image contents try focusing on one thing rather than stuffing every king of information. Using Images has helped a lot in the growth of e-commerce, campaigners, celebrities, and more. Learning a few technical stuff like data visualization, editing, and design will benefit your community’s success further.  

5. Strategize to grow your social media presence  

Now, even if you are a regular user of social media, utilizing it for your business might be different. One must be a bit more organized and formal if needed. Other factors soon come up as a company profile and you might need some help on it. Keeping everything simple, spend the first few weeks here to strategize. Plan how you are going to post, engage, reply, and convert your cloud to potential clients. If necessary learn from bigger communities and take measures in case of mishaps. Rather than just winging it, maintain your social media presence from the very get-go.

6. Work closely with the influencers

Influencers can directly contribute to showcasing your brand to the wider public. It is one of the best ways to grow your business presence and some notability. Make a list of influencers and filter those who are likely to attract ‘your type’ of the crowd. For starters experiment with some short-term deals and study the changes. If satisfactory, you can sponsor a similar type of influencer and benefit a lot more.

7. Authenticity and originality is still important

It might be fun and all for a personal account to copy-paste their posts but that can be worst for a company.  Maintain the originality of your business rather than riding every wave of trends out there. For a brand working to raise the trust and loyal community, it is supremely vital. Post less frequently, if you have troubles but try be maintain the integrity of your products on social media.

8. Schedule important posts rather than rushing

Scheduling or managing tools are provided for most Social media. Utilize it properly. For example, rather than designing the ‘new year’ message on the last day, prepare it beforehand and schedule it to post at the best time. For effective measures, there are several free and premium schedulers mastering several Social Media platforms that you can take advantage of.

9. Video posting is the way to go 

Video contents are some of the most engaged and shared content in Social media. It is a difficult and time-consuming format to prepare. However, good video travels faster and is useful to carry multiple messages that can help to pinpoint your clients. For example, a pet store posting a video of a puppy is more likely to get thrice the inquiries than plain pictures and texts. There are many video-focused platforms like Youtube and Metacafe that bring in tons of visitors to your account.  

10. Live interaction sessions are the next trend

Going live is one of the best ways to reach your target audience. It is a growing trend and with the popularity of many social media apps, it’s not even near the peak. Now is the best time to make live content and respond directly to your community. Live showcasing and launch of products gather twice the visitors than other mediums. Similarly, you are more likely to convert viewers to followers more with these kinds of sessions. Facebook, Youtube, Twitch, and Instagram are the major streaming options for you to try in 2021.

11. Stay relevant to your community

This is an issue for most of the growing business. Being monotonous can sometimes be too much and you can lose the interest of your community. Mix up your content. Use polls and QnA sessions to stir up the crowd every now and then. Reddit and Quora are some major sites where your followers can make a sub-profile of your company and interact within themselves. Keep this thing in mind that as long as your followers are active, you can grow further faster. 

12. Work in Online Reputation Management too

Online Reputation Management is very important once you have reached a major follow in different Social Media. There are bound to be negative and positive responses to several things. Use different tools and tips to maintain your positive online reputation. Be transparent enough to your community and make sure to give them the top priority. If needed, you can try to address the concern yourself otherwise ignoring might be helpful many times. Online Reputation Management can help you to attract and expand your company domains better. 

13. Using Social Media Platforms as Shopping Channels

Different social media apps are now giving you the freedom to directly showcase your products. You can highlight the important stuff and further benefit from them. Being direct might be helpful especially for startup businesses. Always be ready to give support and respond to inquiries for better reviews.

It is clearer every day, the importance of social media in any marketing strategy. You can do better and gain more with these tips for social Media Marketing heading towards 2021.

9 Common SEO Mistakes to avoid in 2021

Apart from some fundamental principles, a lot of things are constantly changing in the SEO world. A decade ago targeting keywords was the only focus of improving your website ranks. Now choosing the right keyword is more significant than that. Similarly, with the release of new algorithms, there are a few software helping in your marketing strategy.

Google Searches results provide you with a number of SEO tips and tricks. But, most of these might hurt your website in the long run rather than benefits you. It is very important to know what you’re doing wrong with SEO. Avoiding these common mistakes will provide you a good platform to go further and try new strategies in 2021.

Every New Year is an opportunity to meet new and higher marketing goals. If you are new to the digital marketing world, it becomes almost impossible to choose or ignore the right strategy. With so many questions as well as guides out there it is no surprise that you can make some common mistakes. Here, we listed some of the mistakes and a few suggestions to overcome here that will be beneficial for you.

1. Not Knowing Your Audience

It is one of the fundamental pillars of successful SEO. Know your audience. Failing to identify your target audience is the last thing you want to do. It is no surprise that the company understanding its audience to the granular and minute level is always steps ahead of its competitors. Heading straight to the technical part without knowing more about your audience can make your work void.

Here are a few tips that will help you to understand your audience better.

– Spend some time doing a market study. Know your macro trends and keep up with them.

– Analyse some historical and real-time data to extract the general interests of your audience.

– Make your timings right with Google analytics tools

– Try to map out the consumer intents to your keyword selections.

2. Not being up to date

Quality content on your website always helps in SEO. But, making them more relevant and related to the time might be a good strategy too. Be up to date and it will help to minimize the unsatisfied search intent.

Especially if you have just started working on your website, quickness and fresh content will generate better organic visitors. Similarly, it is very important too if you are taking over a website doing well before.

These tips will be helpful for being up to date.

– Subscribe to different newsletters relevant to your business/website.

– Make a proper schedule if you post a different variety of content. 

– Join a community that is similar to your business. Also, join some marketing channels to be up to date with the technical part.

3. Just Wing it: Not having a roadmap or SEO plan

This might be your lack of experience but you can’t capitalize on other data and information without a plan. Random acts can give you results sometimes but it won’t do any good in the long run. Trying too hard can harm too. Make a roadmap and plan leading towards your marketing goals. Stats show that only one in three small businesses had SEO strategy and it will play a great role in your successes.  

Here are some tips to help you start a part of your SEO roadmap.

– First thing first, look for technologies (platforms and tools) that will help you manage your workflow.

– Set roles for content, digital alignment, and site updates.

– Break down different tasks and actions, work on the goals and key stakeholders next.

– Evaluate your competition and be open to learning and studying their strategies.

4. Publishing Non-Original Content

Publishing Non-original content is a huge ‘no-no’ for SEO. It is a beginner’s mistake as for a new website, preparing content instantly might be problematic. If you were looking at this some years ago duplicating content was a common practice. It doesn’t work and thin contents are discouraged more than ever. 

Here, are some tips to create original content and check plagiarism.

* Do not mislead your readers. Create strong Headlines.

* Always remember spinoffs can degrade your content quality. Invest some time in research and creation instead. 

* If needed quote trustworthy sources.

5. Ignoring Search features and Structured Data

Fact, structured data is very essential to make your website stand apart from the crowd. If you glance at the first SERP it is all structured data helping to get even small websites above the more obvious ones. Improving internal search functions is also important. People visiting your website must find it easy to look for the relevant information.

Here is a list of different structured data fitting different types of contents in your website: –

* How to: For ‘how-to’ Content

* Product Review: For Product Reviews

* FAQ: For FAQ content

* Books: For books 

* Address: For Company address  

* Events: For Events 

6. Not using enough headings and lists

Quality content must have a good and readable format. Using headings, sub-headings, and lists makes your content more presentable. The featured snippets have ruled the SERP through controversies. And the best way of making your content highlighted is by using infographics.  

 Here are some tips to utilize these in your content.

* Break your long paragraphs and assign subheadings if appropriate. 

* Use more bullets so it will make it easier to skim for the readers.

* Table of contents at the beginning is helpful.

7. Not Focusing on Branded Anchor Text

Anchor text is simply the keyword that is the exact match that mirrors the page it is linked to. As you link to the page, Anchor text includes a variation of the keyword to that page. It is significant for boosting your search engine rankings. Unl0ike earlier times you have to be smart about these rather than stuffing more Anchor texts. Finding the sweet spot between optimizing but not over-optimizing is a key here. 

* Filter the links from Toxic sites i.e., sites engaging in spammy practices.

* Use no-follow links in case you have to reference a bad website.

* For internal links avoid using keyword-rich Anchors.

8. Skipping Meta Descriptions and Title Tags 

This step is almost underrated once anyone has fixed their target keywords in their articles. Skipping Meta description and title tags will lead you to miss out on potential traffic to your website. Using schema is a very important tool for telling the search engine what your site is about. Great content might fail to make search engines understand the context of your content if you skip tags and descriptions.

* Provide unique tags for each page which if possible should be brief but descriptive enough.

* Be careful on the placement and intent of your keyword.

* Follow the best Google practices on good titles and snippets.

9. Not getting your website Mobile Optimization

Website quality is one of the most important factors in determining the success of SEO. Mobile devices are the top choices for users and it is crucial for your website to perform great here. Mobile-friendly websites are recognizable and help to lower the bounce rate a lot. Also, give extra emphasis on load speed as it encourages visitors to engage more on your website.

* Make sure your website has a responsive design.

* Create mobile-oriented content for a better mobile experience.

Some general tips for SEO starters

* If anything is slowing your website, remove them. Speed is your key.

* Choose relevant content while linking to other websites

* Create content for your audience, search engine comes next.

* Connect and encourage other sites to link to you.

* Have your web-analytics set from the beginning.

* Try writing unique and relevant Meta descriptions for every page.

* Try making your URLs short and meaningful

* Prepare to build some momentum with Social Signals. 

* Don’t forget to use the right keywords in your images.

* Post according to a schedule and timing generating more traffic

It doesn’t matter you are starting as a B2B or B2C marketer, mistakes are bound to happen. It is what you learn from these mistakes and your audacity to introduce some positive changes that will assure your success in this field.

The Ultimate Guide to Google Analytics: Measure Your online Success in 2021

In this era of SEO and Digital Marketing, Your business is always under threat of being unable to maintain that online presence. For starters, it might be intimidating with so many sub-tools and services given. Google Analytics might be that one important weapon on your SEO arsenal going towards 2021. Well, everything starts with a wander and you can easily learn the basics. To dive deeper into it there is some fantastic tutorial with a complete professional demonstration of GA.

Google analytics

Although there have been so many tools out there doing a similar job. Software like Matomo, Woopra, FoxMetrics, and Chartbeat do some pretty great stuff but if you are looking for a complete organizer for a proper SEO, Google Analytics is the one at the top. It is never too late to learn and improve your web performance. Here is an outline of a guide even if you have never used or heard of Google analytics before.

What Is Google Analytics (GA)?

Google Analytics, is an analytical tool providing users with an in-depth look at your website or web app performance. In simpler terms, it is a tracker keeping your progress and performance that your website in real-time and offers you a visualization that is easy for anyone to understand. It integrates with the major Google marketing and Ad platforms which helps for anyone using multiple Google plugins and tools in their websites.

GA is very data-driven. For anyone investing their time to learn and do SEO, it can be extremely helpful. Similarly, professionals with the ability to analyze and act on the data provided by Google analytics can do a lot using it. A certain drawback or problem for many beginners is that GA might take some time to set up, and a bit more to learn, maintain, implement, and use. However, the marketing analysis options and amount of data given here for you to work with is more than others right now.

The paid version of GA and its latest price

Google Analytics has both paid and free versions available in the market. Both with their benefits, one can choose among them for the best fit for your business. The paid version of GA is called Analytics 360. For beginners and small businesses, the free version will more likely be enough with the features it has. However, Analytics 360 is highly recommended for Enterprise business as even small things can have a big impact at this level.

Analytics 360 is an expensive service from Google as it includes so much more than analytics. The Plan starts from 150,000/per year. It becomes obvious the worth of Google Analytics 360 providing you the raw data rather than the sample ones. For a big organization, valuable insights here are proven to be worth years of studies and analytics.

Comparison between the free and paid version

Paid Version always provides much more than the free options. It couldn’t be clearer than with Google Analytics. Here are the major points of comparison between these two: –

* Standard GA has a data volume capacity of 10 million hits per month. That goes up to 20 billion in the paid analytics.

* Both have data Export and Tracking API.

* Maximum Data rows peaks at 50,000 rows for general and its 3 million rows for 360.

* Ten times more custom Dimension and Metrics available for the premium users of GA.

* Data Freshness can be over 24 hours while fresh data is fed every hour in the paid version.

* You have the opportunity to own your data which was very limited in the unpaid Google Analytics.

* The social media, mobile, and video sections are almost similar in both versions.

* More and accurate Analysis tools are available for Google Analytics 360 users.

Analytics 360 completely outs the general version with support and you are more likely to pay more for these. Some of them are:- 

* Dedicated Account Manager

* Discovery/Needs Analysis

* Implementation Audit

* Implementation Support

* Training from Google Experts

* 24×7 Emergency Support

* Friendly, Responsive Support

* Digital Measurement Strategy

* Analytics Maturity Assessment

* Data Integration Services

* Reporting Configuration

* Analyst Consulting Services

* Search Marketing Services

* Conversion Consulting Services

* Technology Recommendations

Set up Google Analytics with a stepwise guide to using it

 To set up GA follow our stepwise guide below: –

1. Set up a Google Account. It doesn’t have to be new. i.e., you must possess a registered Google account email and password. 

2. Now you have created your Google account, you have to register for Google analytics. Add the URL, company name, and industry of the website you want to track next.

3. In this step you have to add a view to your property. Name and select different types of views. After filling some other boxes you are good to go. Also, remember you can add a max of 25 views to a property in Google Analytics.

4. Step 3 will allow you access to a unique ID (for tracking) and global site tag marking the successful creation of your property. It is a necessary code you have to add to each page for measuring different visits. The data available to GA is due to this ID.

5. Now, paste this global site tag on the <head> tag of each page you plan in measuring. You can select the category of your site here for more precise data collection.

6. Return to your Google Analytics portal and check if the code is working. After verification, you are pretty good to use GA.

(Note* you are not required to add the GA code to every page of your website. As long as your other pages or even new page follows the same header module GA analyses that page. In case you have multiple page types, you have to copy the code and paste it to each header modules.)

Google Analytics Reports

The reports provided by Google Analytics is one of the most important outputs from all the hassle that you have been through. Take a look at the left-hand sidebar and you can find every type of report here. It could be overwhelming in the beginning but you can view and analyze one report at a time and focus on the results. Here are the generic reports provided by Google Analytics.

1. Real-time reports

It gives you real-time data i.e., what is going on your website at the moment. You can capitalize on a new post if it is doing great due to some reasons too.

2. Audience report

It gives you a very high-level overview of the type of Audience visiting your website. This is very important to know how you’re trending overall. Know the demographics of active users, lifetime value, and cohort analysis from this report as well. We suggest you check this report at least once a day.

3. Acquisition Report

The acquisition report simply breaks down the traffic received by your website. These are categorized by Organic, direct, social, email, referred, paid search, affiliate, and other sources. It provides you insights into which subset of traffic to work most on.

4. Behavior Report

It is the report that you are more likely to spend the most time on. It provides information on the Site Content, Speed, content Drilldown, landing-exit pages, site search, search terms, and much other stuff.

5. Conversions 

As the name suggests conversion report shows the rate of objectives completed by the visitors visiting the site. For example, buyers buying stuff on an e-commerce site. It shows how your website is doing goal-wise across the board.

Advantages of using Google Analytics

* The general version is free of cost. The valuable output comes without any charges and a little effort.

* On good hands, this can be a game-changer for your business.

* Data Visualization helps you to understand the performance of your website easily understandable.

* Reporting allows you to draw meaningful conclusions. The data here will make sense. 

* Real-time data to compare metrics and check performance on a different basis.

* You can pinpoint your target audience better.

* You can know the behavior and interests of the website visitors and make better changes in the upcoming days.

* It helps your website with better technology. SEO is helped a lot through Google analytics.

Now you’re ready to track

With all these done and dusted you are ready to track. An extra tip for you will be to join the digital marketing community in social media for updates and more queries arising from Google analytics. You can come back to this site again if the data analysis and SEO tend to get more sophisticated.