A business website defines the online persona of your brand. Each year its significance increase exponentially. Change in technology and evolving nature of web platforms means your business website need redesign and updates. The components listed in the article will assure you have a complete and enticing website ready to compete in the market with your rivals.
Being functional is important for any website. However, there is so much more than that. From being visually clean to a swift and easy interface for the visitors, each step paves your path to success. A better website is an investment rather than an expense. Keeping all that in mind, here are 11 important components to have in your business website.
1. A kickass homepage
The homepage is the first thing that the users will see upon visiting your business website. It must have everything you want to show to your potential clients from the basic logos to the products and services that you offer. Balance the text and images appearing on the homepage. It will prevent the site from looking unnecessarily flashy or lackluster. Next are the header and footer segments. One must show your brand properly while the other a seamless medium to reach you and more. A good homepage to your business website will be the biggest chunk of work while redesigning it too.
2. Easy and clear navigation model
No website is useable with a good navigation system. It enables the user to reach their wanted pages without any hassle or delay. There are multiple tips to improve your navigation. Consistency is the key here. Making sure every navigable element has a clickable link is important. Similarly, adding accurate navigation titles will guide the visitors easily and avoid misleads. Finally, make sure the search feature works properly so that the users can find the appropriate pages and content from anywhere on the website.
3. Online booking/inquiry/help form
Now, unless you are running some charity, your business website must yield some results. Depending on your company type, you can add appropriate CTA buttons and forms. Inquiry forms, newsletter subscriptions, and contact forms are commonly integrated with most professional websites. Similarly, the buttons like download, add to cart, view packages, or trail sign-up are to be kept in the website section easily reachable from the homepage.
4. Good content formatting
Most visitors to your website will have a short attention span. It means that without a solid content format these users mightn’t consider your website worthy of their time. Hence, this might result in high bounce rates and even diversion of your clients to the competing websites. A mixture of blog posts, images, references, videos, case studies, and infographics in different orders will be great for your business website.
5. Use of Infographics and Animation
To help the clients better understand your website and even help you spread the brand name. Make sure the animations used is not increasing the load-time of the website. Unique and interesting animated sequences will help the users engage with your website better. At the same time, infographics can relay the messages and information in a more palatable manner. As the future of content and SEO is more tilted in these fields, make sure your website uses these adequately.
6. Memorable testimonial section
For any business website, the trust factor building with new clients is crucial. The recommendations, reviews, and testimonial part of your website helps a lot on that matter. Make sure to give a good space to your known big clients and regular consumers. Some statements help but do not make it a long letter-like junk. If there are any ratings or positive ratings on popular platforms related to your business (Google reviews and such) add a few snippets or links of those too in this section.
7. Proper Footer with contact information
The footer segment is normally the portion on which the visitors have to make decisions after visiting your business website. Make sure your contact information or any related CTA buttons are clear here. Also, add some other information like your service fields, branches, or any specific offers that stands at any time. Good footer makes for many shortcomings in the site earlier. Keep it simple and sufficient.
8. Language Changing option
Google translate button is offered for the major languages out there. It is 90% accurate and almost reliable for simple websites too. If your business deals with international visitors or operates in multiple countries, adding a different language option is very important. If you have the required resources hire some individuals to proofread and edit the translated pages for better accuracy.
9. Live chat (Automatic and direct)
Your website must grasp the attention of users and make them feel prioritized. Live chat functions will make this process easier for both the users and your website admin. A chatbot might help you for the times you are offline. However, quick and helpful responses to the chat messages are always rewarded by the visitors to your site. Most new chat plugins also let you integrate Whatsapp and Facebook messenger which will let you respond faster and get notifications efficiently.
10. Social media segment to expand the network
Any aspiring business website should be active on different social media platforms. Why not add a dedicated segment of your business website for that purpose. You can have a slider with options on your homepage leading to these platforms. Similarly, it will make sharing the contents of your sites easier for users too.
11. Pop Up discount and bonus pages
This option is for those who want to highlight the most important part of your business website. You can add a closeable pop-up window with the summary of your messages and offers to show the visitors what they might want. While doing so make sure these will not look like an ad that might seem unprofessional or distracting.
Your business website is never done. One can always make additions to improve the site but don’t overdo it. These components are either mismanaged or not given the required attention to detail. Work on them and make your website the best it can be. For professional advice and web design, WildStone Solution provides all your web-related services and more at your grasp. Leave a comment below to know more.