The importance of social media can’t be understated by any company in 2021. Some of the hardcore traditional brands have realized it and have entered the digital world in recent years. Especially for startups and companies willing to grow their business domain, social media apps are the lifeline of new strategies and possibilities. New social media apps are helpful to capitalize on new opportunities. A business can benefit from being new to a site by bringing some uniquely attractive content. For that purpose, new social media apps are to be tracked and tried more now.

The major players like Facebook, Instagram, Twitter, Linkedin, and others dominate the largest quantity of users. However, there are much dedicated networks in some of the smaller platforms too. At a surface level, it might look like a waste of time for creating content for a smaller community. However, as long as you make a memorable presence each social media app helps in your brand building. For example, a gift and flower selling business will benefit from a dating app more than a regular app. Similarly, a job portal benefits from technical forums and instrument selling business from voiced/video-based social media apps.

Photo sharing, live streaming, video marketing, blogs, and more. These apps specialize in different kinds of trends that will help your brand to be shared and received in several ways. learning could seem like a time-consuming process but you can find professional apps now designed to improve and aid user experience. Once you have established a well-enough presence, share the widget of the site on your business website and reap your rewards. Here are 5 new social media platforms to join for your business in 2021.

1. TikTok

TikTok is one app that is surprisingly not used by most businesses. It is not the best option for corporate heads but asks any marketer and you will soon learn about the possibilities here. TikTok is the fourth largest social media app with over a billion users worldwide. it will just be a waste if you are not on this platform in 2021.

For those who have a slight or introductory idea about TikTok, it might just seem like just an entertainment app. However professional content for the app is found to be extremely effective. Studies have shown that the conversion rate of Tiktok is about 20% more than the regulars in Facebook and Twitter. Add that to the lower cost and higher engagements, Tiktok can be a superpower to your business in 2021.

How to use:

  • Make a Tiktok business account with a generic handle to your account.
  • Mmake ads and interesting contents fitting TikTok.
  • Optimize your ads and contents to fit the 15, 30, 45, and 60-second frames allowed by TikTok.
  • Generate a follow and try posting frequently.
  • Work with TikTok influencers with better cloud and following.
  • If you think your business can get better results from this app try TikTok ads. 

2. Clubhouse

Clubhouse is a new and trending voice-sharing-based social media app. It was first released as an IOS app but it released the android version too not soon after. As of today, it has over 10 million weekly active users. These numbers might not seem more at the beginning but it is backed with some of the well-known personalities and celebrities. As a new app, it is growing and many predict it will reach further heights in this decade.

Clubhouse enables you to join several rooms and participate in the conversation of your interests. It is an effective way of maintaining and creating a network of a dedicated audience for your business. To simply put it this way, this app is a massive audio-only virtual conference for your ideas. It is one of the apps where you can truly benefit with a long time of use.

 How to Use:

  • Make a Clubhouse account and start the follow-based connection process.
  • Join in the rooms and meetings that best fit your business.
  • Collaborate with projects and build your network.
  • To your Clubhouse account, add your Instagram and Twitter profiles.
  • Start your room and open discussions for better reach in the Hallway of the app.

3. Vero

Vero has long been identified as a refined version of Facebook and is now an established photo-sharing app.  As a no ads or algorithm platform, Vero has over 300 million monthly active users. Vero is one guaranteed app to bring more organic users to your network. Due to the lack of ads, you have to work for the reach and a good content creator can benefit a lot from Vero. Similarly, working with the influencers here is also easier with better returns than the bigger apps out there. Often said to be the frontrunner among the app for the future, Vero is one of the apps that you need to join for your brand growth in 2021.  

How to use:

  • Make an account under your business name.
  • Grow your network by adding friends and contacts.
  • Create appealing content with different edits and filters available here and grow your cloud.
  • Work with Vero Influencers for better returns of your brand-building strategy.

4. Caffeine

Caffeine is one of the more advanced live-streaming apps out there. Over one million active users visit the app every week. What makes caffeine better is the dedication of the creators here even when there are few bigger streaming apps. There are over a thousand exclusive creators in Caffeine. Businesses can get a large and dedicated crowd here and gain some fantastic returns. With the support of some of the biggest names and celebrities similar to Cloudhouse, Caffeine is one of the new social media apps businesses can benefit from the vertically integrated ecosystem.

How to Use:

  • Create your business account with all the information.
  • Grow your community by broadcasting interesting streams.
  • Collaborate with bigger creators and grow your brand in Caffeine.

5. Steemit

Steemit is not particularly a new social media app but a recently trending one as a substitute to Reddit. It is a block-chain based app connecting the concepts of Social media and cryptocurrency. You are paid in STEEM coins for your content. Although not as widely used as Reddit Steemit shows a promising future after some major structural changes in 2021. Businesses can join and use this social media app to give a different directive to their online presence.

How to use:

  • Create a user account and fill up your profile.
  • Gain Votes, Mentions, Follows, and, Reblogs with contents shared here as stories and posts.
  • Analyse your performance through leaderboards and Achievements.
  • Exchange the coins for other currencies if you want to after earning it here.

New on Social Media? here are some tips for better brand building in a new platform. 

* Get Attention from the start (Brand Awareness)

Start with a bang. If you want to make a presentation based on branding make the most of the logos, names, and banners in your profile. A catchy slogan just for the app wouldn’t hurt as well. Studies show that the first weeks of setting up social media profiles can give your account momentum so do it right. 

* Make engaging contents regularly

Make quality and engaging content. In sharing apps try getting more reach to your posts by being up to date. If you have interesting concepts try showing them in interesting format here. You can also make better use of colors here. Post, stream, or share regularly. A schedule will help you to keep everything on track here.

* Show Authenticity and expertise

Keep one thing in mind, corporate-style and dry content wouldn’t help your brand to look interesting enough for the users. Instead, try new things create polls, ask others opinions, anything but bland in your social media app. Represent who you are and make it clear what your brand voice sounds like in your posts. 

* Push your products and services with an exclusive app offer

This is one of the creative use of new social media apps for your business. By offering exclusive deals to those using the same platform you show value as well as appreciation to the users and app. Similarly, anything exclusive will immediately trigger the urge to know more about the brand, product, and services which is always beneficial for your business.

* Be quick and active on new social media apps

Now, it is not enough to only creating your profile and posting regularly on social media apps. Be interactive to your cloud and show them you’re active. Businesses are highly likely to be recommended if they are active in social media.

Each year hundreds of new social media apps are introduced to the world but only a handful of them gets the recognition and users to stay relevant and active for years. With the use of these apps, you can have a wildcard push to your business marketing strategies in 2021. Give them a go and make the most of it for your business.

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