8 Sureshot Ways To Make Your Business Website Faster

“Give visitors what they want, and give it fast.”

The average response time of any professional website shouldn’t be above 3.5 seconds. It showcases the human susceptibility of losing patience in the 21st century after a certain period. Being fast now is more important than it ever was. Let put it this way that your website speed must be in par with the improving technology for perfect user experience.

Professional Website

Nobody likes to use a laggy website or one that takes ages to load. If you are a business owner of any kind, you wouldn’t certainly want your website to be slow. Most Website making companies or even renowned website builders really don’t do much for speed as for the visual essence. So what can you do for a better run speed of your business website? Here, we present you with eight easy ways to achieve a better website speed in 2020: –

1. Improve your Hosting Plan

Yes!!! As simple as that. Most of the business websites get a bit stingy or careless in hosting after spending all that money on a beautiful website. You can get anywhere between 100 and 30000 $ (USD) per Year hosting Packages out there. Shared hosting might be better for startups but you will soon realize that as your site grows in usage and content, they get slower. Just find a better plan for the website which can support the volume and quality of your web outlet.

2. Implement your own CDN (Content Delivery Network)

Content Delivery Network

CDN basically ensures visitors around different countries/parts of the world have a more accessible and fast experience of loading your website. How does it work? Well, a collection of global servers that share website static files (CSS or JavaScript) deliver from the server closest to the user’s location (Physical). Simply to understand, if a user clicks to play a video on your website, the file loads and plays faster because it is distributed from the nearby server.

3. Use of Adaptive Images

HTTP Archive’s study has shown that in most websites above 60% of its page weight is images. Using different tools like Picture fill or Adaptive Images helps to save the bandwidth resulting in the improvement of page speed for the site. Another way might be the use of new/modern image formats like WebP or Jpeg XR which can help to reduce image weight by 25-40% without necessarily sacrificing the image quality. The use of adaptive images might be a gamechanger in making your professional website faster.

4. Evaluate your website Plugins

Plugins on the surface bring new features and functionality to your website. But stacking plugins might take your website to load slower. Poorly developed or outdated plugins might dramatically affect the speed of your website. Remove plugins duplicating the functionality of the existing one or which is no longer in use for better performance.

5. Compress your content

It’s basic math that it takes less amount of time to download smaller files. And how to achieve it? Compression is the key. Popular web servers (Apache and IIS) use the GZIP compression algorithm, which does its job automatically on HTML, CSS, and Javascript. It can be impressive in removing the unnecessary characters and spaces across your HTML and CSS code. So compress to the extent you can go without a drastic drop in the quality of your professional website content.

6. Cut down External Scripts

The snippets of JavaScript code that you’ll include for adding an extra feature or library like many other external scripts make Http request and that too every time a new page load. External Scripts like “Like my page” Facebook boxes, External commenting systems (Like Disqus), Pop-up Boxes, Website analytics add-ons, and even External Fonts could be slowing your sites. We are not suggesting you cut off these all but you can certainly improve or avoid especially large scripts that take longest to load.

7. Take Advantage of Caching

The caching feature simply allows the visitor’s browser to collect different strategic copies of your site’s pages in their device. As a result, the content can be called upon from the browser’s saved cache when the visitor returns rather than loading the complete site from scratch. So, by storing cache versions of different static resources by browser, your website loading process can be tremendously faster.

8. Eliminate the Extra/Useless baggage

Extra baggage here indicates stale content, unused plugins, unnecessary external scripts, and more. Massive database, mostly in case of eCommerce-websites, update it to hold the important ones and reduce the outdated ones. Too many backups at the server level also qualify as baggage here. For WordPress users, the older installations of WordPress might act as a piece of baggage.

Significance of a fast professional website

* It is the first impression of your Digital Presence and can impact your client’s preference notably.

* Google expects speed. It is better for Search Engine Optimization (SEO) and the health of the Website.

* The User Experience is everything, it is one of the very few things assisting to set your professional website above the competition.

* Slow websites just kill conversion (About 40% people abandon websites taking over 3 seconds to load and even more when the load time increases.)

* Revisitors to your website decrease due to their prior lagging experience of a slow website.

* For a business website speed is everything as you must respect the time of possible clients to your website.

8 Tips for Choosing the Right Web Hosting Service

While most of the business owners understand the value of quality web content and the interface leading to it, however, the selection of a reliable web hosting company is often ignored. Choosing a random web host without research might produce a disastrous result. With effective after-host options, you must also consider many different factors other than hooking up for a lesser price.

An ideal web hosting is a foundation to enhance your website performance quality. A study by Forbes shows that over 18000+ websites are hacked every day. Adding to it is that more than 50% of the hosts are from top brand hosting providers. Well, for security reasons, you must also consider a company providing active backup and recovery services. Accessibility and the ableness to handle the different volume of visitors also defines your quintessential web-host. It’s a treat to find the same company providing your web design and hosting services. Knowing the facts and factors to choose an excellent web hosting service will always result in a smooth and secure business website.

Here are 8 general tips to keep in mind for choosing the right web hosting service out there.

1. Know what type of Web host you need

The first thing to do is to know what the Business needs. Analyze the traffic and data volume, which helps in narrowing down the web hosting options. For example, if you have a website with a large no of visitors dealing with the video and live streaming facilities, choosing the shared servers will be the last thing you want to do. However, if it acts as an information portal or some kind of virtual resume, you can select the ones fulfilling the limited demands. For smooth functioning and prevention of the general lags, this step is crucial.

2. Search and choose the right Hosting Package

Web hosting service

Rather than selecting the first suggested ones try exploring the packages on the internet. Small business and startups might also turn to shared packages. But, one thing to consider is that smaller price tags might come with a risk of slow website response times. A VPS (Virtual Private Server) can yield better results and also higher quality web performance. So balancing the price tag with the technical components choose the best hosting package.

3. Explore the review sections of the Web Hosts

Third-party reviews might be the perfect way to find any consistent issues with the services. You can get a general idea of the reliability and reputation of the web hosts. Similarly, you can take a step further contacting the real-time service users to find their opinions. In the case of unhappy customers, you can try to get some idea about the dealing procedure and services. After making sure the hosting service is worth your time and money, you can select it with an open heart.

4. Remember price is not all that matters

The price value of the service

If you are a startup, the company offering the lowest price might be very intriguing. But remember the first cliché of any business service, “You get what you pay for.” With a cheaper price you might also have to deal with:-

* Slow servers

* Poor customer service

* Constant downtime

* Association with other unprofessional websites

So if a reasonable price will bring you with an excellent hosting service, hook on that rather than seeking for a cheaper one.

5. Go through the terms of the Service

‘Reading through the terms of service’ well, it is one of the most important parts of any transactions and the most ignored ones too. When it comes to online terms, we have grown quite a habit of ticking the box of ‘I agree.’ Going through these points is an absolute must. Check for the refund policies and what you are giving access to the company by agreeing to it. You can always bargain a bonus service and be aware of any frauds in this step. Also, keep this in mind that better be safe than sorry later.

6. Test the customer support

‘Yes do it’ and yes before the actual deal is done. The first things to look for here are the contact numbers for general and emergency cases. Make sure you can also reach them via phone, email, or any other mediums in case of need. Secondly, see how they deal with you. For most of the companies, customer care is a top priority, but in some others, they don’t give a quick response or might even ignore it in worst-case scenarios. If great customer care and response, you can spend some good price for web hosting.

7. Know more about the Backup and Security plans

What in case of a hack or any other form of losses in a website. Always take a keen interest and research about the backup and security plans of the web hosting company.  Even if you don’t have the perfect technical knowledge, you can guide through the process and analyze the confidence of the company. Security breaches happen all the time from small to big sites. You must check for the provisions for the security of your customer’s private information. It goes without saying that web security is an absolute must. So, you must seek every protection and backup features of the web-hosting company.

8. Find one which can cope with website growth

Most of the web hosting packages are there with the yearly extending system. You might want to search for one which is flexible with the change in the volume of website visits. A well-established company which can maintain the client experience with fluctuating traffic.

As a web host provide the virtual storefront for your business, its critical to know the components which come in the package of your web hosting and act accordingly. Contact us for selecting an ideal web hosting package for your Business.

Top 8 Search Engines In The World

Top Search Engines

We all know that Google takes most of the search engine work in the internet world. However, other search engines also have their fair share of pros and cons over Google based on regional and functional characteristics. For example, even with almost 18% of the total percentage in the world, China has banned Google China, and the Chinese people are motivated to use Baidu as a substitute. For security purpose, better online streaming, or for the additional regional features, people love to try new search engine every day which is just perfect for them.

Here is a list of top 8 global or regional search engines of the world based on no. of users, popularity, security, and searching techniques.

Top Search Engines
8. DuckDuckGo

DuckDucGo is one of the most popular search engines for modern techies. The name itself is catchy, and with many additional features like more data security and clean interface, DuckDuckGo is a formidable search engine for the coming years. 0.25% of the total search engine market share is on DuckDuckGo. The stats stand for more than 30 million searches per day as per December 2018.

7. WolframAlpha

WolframAlpha is a search engine coming to action in recent years as a “Computational Knowledge Engine.” This search engine is all about stats and numbers as it holds data on a number of topics. Data scientists, analysts, and AI enthusiast mostly make more of this search engine than others of the list. Adding to it, WolframAlpha can do almost all sort of theoretical and mathematical calculations with your limited instructions.

6. Baidu

Founded in the year 2000 Baidu is by far the most popular search engine in China. Baidu is steadily serving more than a billion queries per month and has one of the most impressive market share increase rate of all the search engines. Currently, it is on the 4th rank in Alexas top websites of the World.

5. AOL.com

Acquired by Verizon Communications in 2015, AOL.com has the market share of more than 0.6 % of total search engine market of the world. This network is not one of the largest but provides many popular websites like Techchrunch.com, endgadget.com, and Huffingtonpost.com. AOL.com is a website mostly chosen as the better web portal than others in this list.

4. Ask.com

Ask.com works differently than others in the list. Ask.com uses human-powered directories for the search and finds purposes. The searching process is mostly in a question-answer format where the queries are answered by the other fellow visitors. 0.42 % of the total search share of today’s market is held by Ask.com.

3. Yahoo

Established first as one of the most popular email service providers in the world, Yahoo.com is the third search engine of our list. With all the ups and downs in its great history, Yahoo is the default search engine for the Mozilla Firefox browser in the USA region. Currently, Yahoo holds more than 3.90% of the total market share of search engine market in the world. Yahoo is also equipped with many additional features such as better photo sharing and backlink reporting services.

2. Bing

Microsoft’s attempt to challenge Google as Bing wasn’t completely successful but still is one of the technically sound search engines in the world. Bing holds about 6% of the total share in the share market and is the default enjoy in the edge version of Microsoft browser. Bing comes with better picture quality, interface features, and new innovative technology ideas apart from the searching activities. Bing is the 41st rank of the website according to Alexa in 2019.

1. Google

Well, it is no surprise that Google is the top website of our list. Google holds more than 72% of the total search engine market share and is the third valuable company in the US after Apple and Amazon. Google does have many different advantages and disadvantages, but at the end of the day we know, life wouldn’t be the same without Google.

8 Reasons Why Every Startup Needs a Website

Unlike the old and conventional method of starting up a business with no website, a startup with an active website helps you to know the response of your near future potential customers towards your available service, products or latest idea. In this modern era of technology, the first and foremost thing a smart customer does is to check is your website. So, making it all attractive with your creativity and professional touch is the key to gain a headstart and boost for your startup.

  1. To pull your ideas into action

Many fantastic ideas pop up every now and then in a person’s head. Much of these great ideas disappear with no base to support and to work in it continuously. A proper website can just be that platform to keep the ideas intact and make a business empire out of it.

  1. Increase your brand visibility

We can describe a business website as the best online shop front for showing your brand among new customers. The ideas and results of marketing here are driven in the same principles as that in Conventional marketing. The only difference we have here is that instead of customers walking in the physical location of the market they reach there by browsing through the web at home. Having a great website will promote your organization in a less expensive and even lesser time-consuming way.

  1. Marketing your products more effectively

Marketing is undoubtedly an important tool in any business. Similarly, for the startups, a well-made marketing strategy might be the vital pivot of shining in the world of competition. With the aid of many technical tools, you can showcase your products/services more effectively. This will result in better growth of the company with more possible customers/clients.

  1. Improved SEO rankings resulting Improved Sales

Adding better things and contents in your website is a crucial part of a good site, but sometimes you just might not be doing it in a technically correct way. SEO comes in action for these common cases. To be better than your fellow competitors you must focus on providing better services, and at the same time, your product must reach more customers than of your opponents. SEO offers the correct way of managing content so that your website will be at the top of the ladder when it matters the most. For a startup, a proper SEO means the lesser time required for the return of investment (ROI).

  1. Accessibility

Accessibility is key to any business success and if you are a startup, you must pump the engines 24*7. Without a website, one can’t imagine full accessibility to the possible clients.  Now with a business website, you can get visitors from any place and any time in the world. Within a short period, you can update the products and inform the clients about its availability if you have a business website.

  1. A website builds relationships/ easy feedback collection

A website is an easy and effective way of building a better relationship with your clients. Your clients can share your website which results in the growth of the business network. Similarly, you can collect real-time feedback from your clients and improve your services accordingly here. A business website is, therefore, an unmissable prerequisite for better client-organization relationship.

  1. Credibility through website

Trust from the clients is an important factor for any great business startup. With your website, the new visitors can explore the past experiences from your clients and hence believe in your ability to give the customers the best return value of their expenses. Positive feedbacks are also great motivational factors that are vital for your employees and members of the business. As a startup, to compete in the market, proving your credibility is a top challenge, and a good website makes it possible.

  1. Long term client

Long term clients help the business to run efficiently with a steady growth rate every time. These clients are the most important asset to any company as they are evidence that the organization is running smoothly. With a website, these clients can deal with you easier with faster giving them no less reason to shift to others.

Maybe as a startup, you lack customers and clients. It is not necessarily a reflection of the reality of your business organization. In many cases, the mass isn’t simply aware of your organization’s existence. Creating a website is a smart way of getting the attention of your possible clients and a better decision for your business organization.