10 SEO Trends and Tips for 2020

SEO techniques are not the same every year. SEO trends change every year with new research and updates in the Google algorithms. New technologies and software are arriving every day for better analysis and management. Keeping up to SEO trends is more significant than ever. If you compare SEO from a couple of years before and now, you can notice the change of goals for a better ranking in SERP. The importance of good SEO is splendid and inextricable in 2020.

SEO trends 2020

Our SEO strategists and practitioners are up to date with new trends and technologies. Additionally, weekly meetings and networks assure that fresh trends, tips, and practices never slip by our team. Years of professional experience and technical superiority means the steps we take for a complete SEO are flawless. Wildstone Solution has dozens of satisfied and successful clients with our SEO works.

If you are a beginner, professional, or even a dedicated business owner using a website in your marketing arsenal, the significance of SEO knowledge is paramount. SEO works wonders for getting one-up your competitors if done right. In this blog, we will introduce you to the new SEO trends and give you some of our professional tips with it. Here are 10 notable trends and tips for SEO in 2020.

1. Be direct and clear in featured snippets

Featured Snippet in SERP

Featured Snippets have certainly made it harder to build referral traffic from Google but if your website gets in these, you’ll no longer have to be in the top position of every search page. Featured snippets are the very first results after the ad segment in SERP. Google has moved past the first 10 or so blue links and featured snippets are here to stay.

Featured snippets are aimed to answer the search questions right away. The answer might be objective or subjective and if it is among the top page, snippets show it. Both the click-through-rate and traffic increase with this optimization. May it is as a list, paragraph, or table try managing the contents in Wikipedia-like format for a better possibility.

2. Relevant and high-quality content

High-quality content brings in traffic and re-visitors and it is no secret for any SEO familiar individuals. These high-quality content will serve a website for a long time to come. However, relevancy has been an SEO improving trend on Google’s side more often now. In simpler terms, a page will only be displayed higher in the search engine result page if it’s relevant to the search rather than it containing the key terms of the search. 

3. No compromises for on-page SEO

For on-page SEO, perfection is the best. For everything to work well you can get help from different plugins and software. You have to add enough internal links, ideal descriptions, and good length titles to your content. Similarly, work in the featured images and alternative texts rather than giving your full time to the written content only. Managing your content with tags and headings is good for on-page user involvement. A trick if you are not using any external software is simply making a checklist for every constituent of on-page SEO. 

4. Video is the new Content King

More than just some SEO trends, it’s just what different studies suggest in 2020. Most people from the age of 15-35 prefer video content rather than reading an entire page of writing explaining the same thing. YouTube is the biggest video-sharing platform and always make sure to link your channel. Try merging written and embedded videos for indulging experience and space management. Visual components are likely to raise longer engagements to your site and it works magic on SEO as well.

5. Go for Speed and mobile optimization (UX and technical SEO)

Graphs show that more internet users use it with mobile phones. Mobile optimization is more important than ever and investing in it is a wise choice. Google is also starting to use its mobile-first indexing. Use Google’s own mobile-friendly test tool and check your mobile-optimization result. If it is not, give it the priority.

No one likes a slow and lagging website. People now days just want to reach what they want in a blink of an eye. With technical SEO and some wise decisions, every website can be made faster. For the actual tips here are some ways to make your website faster

6. BERT update and growth-hacking 

Bidirectional Encoder Representations from Transformers (BERT) is a neural-based technique from Google for NLP training. Basically, it helps to understand words in context and better match the search queries with results. The latest update came in January and keeping up to it is the key to successful SEO work. You can’t actually optimize for BERT but proper content is more fairly ranked by this algorithm than its predecessors. Growth Hacking is the other half of Marketing and is commonly mistaken with SEO. It is a sure shot method to generate exposure for a business for short-term growth. SEO benefits from it as well with the volume and reach as it invites.

7. OFF Page SEO (E-A-T)

This May update simply seeks any websites Expertise, Authoritativeness, and Trustworthiness i.e., EAT. The best way to achieve it is by a proper off-page SEO. Instead of pulling out small tricks for a volume of random links, it is better to go for a few but quality off-page work. One must keep the URL submission but keep in mind that Google is planning diversity for SERP.  It means it is very less likely that a similar website for two different listings will rarely appear the top pages of search engine results. Keep a healthy amount of reference links, occasional guest posts, and be active in social platforms for the beginners.

8. A Secure Website for lower bounce rate  

At the surface, the security of a website might seem like a major factor affecting SEO. It does affect indirectly. Now and then you will hear about data breaches and hacks in different parts of the world. Best browsers directly give warning signs in case of any security lack on your website. A new user after giving a quick look here are more likely to choose the other website than yours. Reducing the bounce rate it massively affects the search ranking. The easiest key here is using HTTPS protocol for data encryption which makes exponentially secure.

9. Stay away from fake SEO trends and newsletters

Fake trends are always making the timelines and emails giving you wrong information on SEO. It might negatively affect the growth and performance of your website. The irony is that fake news might do well for the original creator. We will not suggest following these SEO trends as the Penalty can just destroy your site. So always take the updates from a proper expert or trusted source. You can also leave an email to us to ask for the legitimacy of different SEO trends.

10. Prioritize in Brand-building than random page optimization

As simple as that, brand building is the most significant SEO work that you can work on. Random page optimization in the short term might be great but building your brand and creating a long-lasting web empire must be your ultimate goal. 

With these SEO trends in mind, keep up to date and for some serious SEO work on your site, Wildstone Solution presents you the well-rounded packages. Follow us for more trends and updates.

Best CMS to use in 2020

CMS is one of the most commonly used terms in the web world standing short for the Content Management System. Working like a charm to the non-technical half of business owners, CMS has saved a good amount of time and money. The learning curve for most of the basic CMS is relaxed. Heading a bit at a time and gradually mastering over time, students and enthusiasts find it useful alike. Unlike website builders taking on the complete task of a business website, CMS helps to truly highlight the content and work in enhancing it to the new technology.

A website is undoubtedly an important aspect of any business. A CMS makes multiple strategies and processes for the smooth use of web content. Both as an Enterprise and Web Content Management Software (ECMS/WCMS), CMS allows us to create, manage, evaluate and manipulate the content that describes the website. Heading towards 2020 there are a lot of new and innovative CMS to get familiar with. Here we have a comprehensive list and more of the best CMS of 2020 alongside some others.

WordPress

WordPress

WordPress is a widely used CMS powering about a third of total websites around the world. WordPress is an open-source system giving you the freedom to customize almost every aspect of your site. The learning curve to use WordPress is often compared to a word processor i.e., it’s just getting used to a point-and-click interface. These are the pros and cons of WordPress:-

Advantages

– WordPress is popular due to its ease of access and manageability. Users with very little or no knowledge can easily use and operate the website made from WordPress without any complications.

– WordPress has a large and active community. There are new plugins dropping every day and innovative ideas matching the trends come with it.

– It makes navigation easy with specialized menus, add labels and categories and simply more features to the websites

– SEO is more effective with different plugins and add-ons available to manage, analyze and update contents

– Free themes and components make entering in the development segment easier and accessible

Disadvantages

– To modify and remove a certain part of the themes and templates, one must have implementation knowledge of Html, CSS, and PHP.

– Not all plugins benefit your website (There are just tons of it). Some might decrease the efficiency and functionality of the website.

– AS WordPress is dominantly dependent on PHP, the security system is not in par with that of others.

Joomla

Joomla is among the easiest CMS programs one could use and install. Coming with an intuitive dashboard, it provides multiple third-party integrations for setup. Joomla connects your site to different Database Management System (DBMS) for making the content delivery easier. Joomla might even fit more to your business model than WordPress in different scenarios. The learning curve for web developers/designers is not the easiest for Joomla. Here are the pros and cons of Joomla.

Advantages:-

– Easy to download, install and use (Useable almost immediately after the download)

– Free plugins with most suggested immediately after downloading Joomla

– Easy navigation services with less time consuming to maintain pages.

– Provides good administration options with an array of functions to utilize in page setup and maintenance.

Disadvantages

– Adjustments and updates are limited so not ideal for those preferring large no of options

– Advance CMS users don’t suggest Joomla due to problems in large websites.

– It is not the easiest CMS to get into for the beginners

Drupal

Drupal is one of the most complicated CMS using higher programming skills to customize and build new features within it. Drupal is distributed under GNU and is a growing community of professionals. Drupal is often selected by high-end developers after a good experience of WordPress and similar CMS. The Pros and Cons of Drupal are as follows: –

Advantages

– Drupal is Scalable, flexible

– It also provides different graphics modification tools for better page updates.

– It allows creating different formats of the content (text, blogs, pictures, and videos)

– Multiple users can assist in editing and creating the content at the same time

– Wide variety of plugins serving different functionalities can be added and created

– Drupal support is one of the best client-assistance with the answers within your fingertips on the homepage.

Disadvantages

– Installation and modification is harder compared to other CMS

-It’s not best known for being compatibility when developers shift from other platforms due to its improved functions compared to the previous ones.

Kentico

Kentico is a complete CMS made with ASP.Net. It fully integrates all different kinds of features a website has to present namely (Web content management, Online Marketing, E-Commerce, and Intranet) in a single platform. Kentico can be used from small websites to big enterprise-level companies and industries. The pros and cons of Kentico are as follows: –

Advantages: –

– There are diverse features that can be used with little configuration required

– It is more stable than other CMS

– Updates are regular with integrations of new technologies frequent

– GDPR and better data protection

– Easy Azure and Amazon Cloud Support

Disadvantages:-

– Email marketing features are not user-friendly

– No chat support present unlike others

– The learning curve seems easy but not ideal for advance innovations

Concrete 5

Concrete5 is one of the newer CMS which is often classified in the same class as WordPress, Joomla, and Drupal. Written in PHP language, it is known for well-implemented in-context editing making it easy for even beginner level web-authors to make the most of CMS. Its functionality (and add-ons) is distributed through official concrete5. The pros and cons of concrete 5 are as follows:-

Advantages:-

– Provides easy content editing and organizational features (drag and drop content blocks along with template)

– It is easy to use and install generally

– It offers various SEO tools and analytics

– You can give a different level of authorization enabling different access to website data or contents

Disadvantages: –

– The community is growing but smaller than that of others

– Different add-ons must be purchased separately

Textpattern

Textpattern is an open-source CMS based in PHP and MySQL that provides a browser-based interface for your website. As one of the very flexible CMS, it is one of the most admired amongst designers and developers. Textpattern also has a rapidly growing community. Here are some of the Pros and cons of Textpattern.

Advantages

– It provides better information management than other CMS

– Textpattern is a better CMS for programmers

– The plugins provided here are flexible with customizable

– SEO improvement possibilities are vast with better content display mechanisms.

Disadvantages

– No concept of portable themes

– Links and files are poorly developed

– Auto-updates, code highlighting and other perks are less considered for simplicity

Different CMS can elevate different websites to their full potential. Choosing the best one for your website can pave your road to achieve the goal.

Travel SEO: The Importance of SEO in the Travel Industry

Travel Business has one of the most competitive markets out that, and it is rare to obtain the monopoly on the site that travelers will reach for their travel enquiries. Studies show that over 80% of the overall trips are booked online. Similarly, independent tour operators are trusted more in cases of hotel and flights as a single package rather than purchasing them in mainstream websites. One can understand the importance of not only being on the first page of any SERP but also an effective booking and web services that a travel company has to provide. Here, are the fundamental importance of SEO for blooming Travel business.

1. Increase Website Traffic

It is no secret that being on the introductory pages of the Search engine results in an increase of a reasonable number of visits on your website. The main goal of doing SEO enhancement of your website is to make the site rank higher in the Search Engine Result Page (SERP). Additionally, it also enables your website to get more filtered visitors rather than any random person. For example, if you type “cheap trekking destinations in Nepal,” the sites with best-optimized format appears in the top portion. If you are the owner of one of these sites, more than 60 % of the qualified travelers (In this case, leisure individual/ group trekkers) will reach for the website for enquiry or any other useful information.

Hence, with proper aid of SEO techniques, you can increase both the quality and quantity of the visitors on your website.

2. Cheaper and more effective than pay per Click Advertisements

Well the easiest way to make your site reach the top of the SERP is to pay a significant amount to the Search Engine Company and pay them per click that your website would open to the user’s query. However, is it the best way to invite traffic? Certainly not. It might just be more hazardous than doing nothing as the best visitors are not always guaranteed with Ads. The main focus of this kind of services by Google or any other medium is quantity/ volume rather than quality (potential clients). And just in case you have balanced the client to Service ratio, your site will remain just where it was after the advertisement tenure has expired. So, with SEO, you can grow gradually and steadily to the top page rather than a kick-start with a steep drop with pay-per-click ads.

3. SEO can transform your Business

SEO doesn’t only deal with the reach, but it improves the overall quality of your existing website. It regularly monitors the content and the way that you are displaying it to give you the best tips in time. Similarly, you can make your site friendlier, decreasing the bounce rate of the visitors moving from your website to the next related ones. It enables you to track the guidelines of a more successful site and gives you key direction to sprint to your goal. SEO can change your way of handling Business, and deviate it to the most ideal path.

4. Builds links and Network

Links are one of the most critical factors for a successful Travel business. With healthy bonds, you can be the one when somebody discusses being authoritative and influencer travel sites. It also helps in making a strong network able to deal with any forms of complications and challenges. With SEO, you can try getting links from genuine blogs, one which might not involve business but certainly captures the attention of the potential client to your site. Featuring the links worth being useful to your audience earns you trust both from readers and fellow competitors. With some Guest posts, you definitely invite some ideal clients to your site.

5. Creates a robust social profile

Being socially approved gives your business a solid base to leap into the market. With a strong profile, you can get visitors from other dimensions too. Additionally, it raises the goodwill for any future plans of embedding or selling your company. If you are visible in different mediums of social interactions (the best example of Social media), the company name is more likely to turn into a strong brand. Being active digitally in Social media platforms also enhance your search engine pages. SEO with its branch SMM (Social Media Marketing) guides you to a better future of the company.

The travel industry is ever-evolving and for keeping up with its pace better be prepared with proper SEO tools and techniques in your arsenal.